Which new bourbon are we pumped about? What does it take to be a master journeyman? Where are we excited to travel to next? Each week, The Manual Podcast invites an expert, artisan, or craftsman for a roundtable discussion on what’s new, exciting, and unique in their trade.
Fury, one half of the Fury brothers, along with his brother, Stevie, founded Fury Bros. in 2015 after many years spent on the road, touring the world as musicians. With so many nights spent in close quarters with bandmates, they found themselves at local farmer’s markets picking up candles in order to make the green rooms, hotel rooms, etc. smell better. Then, it clicked for them: Why not make their own?
After some experimentation, they launched the brand, expanding from candles to solid colognes and more. Fury takes the gang through what it’s like to launch a company (including what it takes to make candles in a tenement apartment in Hell’s Kitchen) as well as how they were able to come up with the different scents that they now sell. He also explains the visual element of the brand — how and why they went with a vintage Americana style and what it took to create scents that matched the aesthetic from a visual and olfactory point of view.
Oh, and there was some Mad Dog 20/20 Special Edition involved in this one.
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