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Alcohol is the ultimate gathering tool. No matter what event you have coming up, you can almost always bet on a good drink (unless it is a baby shower; then maybe not). From the moment I joined the United States Army, I became quite familiar with the presence of Jagermeister. It was a constant pillar of our get-togethers for two main reasons. The first was that we didn’t make a lot of money, and it has always been one of the more accessible liquors when we walked down the booze aisles of the Class 6 (picture a 711 on a military post). The second reason is that it is the perfect shot drink. It never needed a mixer. It is designed to be poured as a shot straight from the freezer. However, Jager is also versatile enough to make some great cocktails. Now, the brand dropped the perfect summer upgrade with an orange twist.

Jagermeister has always been about bringing people together. – Cindy Wang Simms, CMO,Jägermeister US.

Bib & Tucker is releasing its first bottled-in-bond bourbon, and the Columbia, Tennessee brand went well past what the designation actually asks for.

Bottled-in-bond is one of the oldest and strictest standards in American whiskey. The Bottled-in-Bond Act of 1897 requires that a whiskey be distilled in a single season by a single distiller at a single distillery, aged at least four years in a federally bonded warehouse, and bottled at exactly 100 proof. No wiggle room on any of it.

Old Elk just dropped three bottles at once, and every one of them is a full decade old. That’s a pretty big statement of purpose from the Fort Collins, Colorado brand, now owned by Middle West Spirits.

The Ohio-based parent company has become a serious supplier in the last few years, and they’re putting that muscle behind Old Elk with the 10-Year-Old Collection. The new drop consists of a Straight Bourbon, a Wheated Bourbon, and a Straight Wheat Whiskey, all aged ten years before bottling.