Skip to main content

7 New Celebrity Booze Brands to Drink Now

Celebrities have been endorsing booze brands for decades. The most famous example from the 20th century is probably Frank Sinatra’s relationship with Jack Daniel’s, an arrangement that benefited both parties — Frank got lots of free booze, Jack got an amazing PR boost. Nowadays, actors, musicians, and athletes are creating (or sometimes just lending their names to) spirits brands, from Bob Dylan and Heaven’s Door to Drake and Virginia Black. Over the past year, there have been a slew of new celebrity booze brands, and the current trend seems to be almost all about tequila. This makes sense, as the category continues to grow rapidly here in the U.S., and distilleries in Mexico often produce dozens of different brands. Here are seven recent celebrity spirits that have joined this crowded field that you can try now.

Dos Hombres Mezcal

dos hombres bryan cranston aaron paul
Dos Hombres

What’s the next best thing to a Breaking Bad reunion? El Camino on Netflix. Lagging way behind that is this new mezcal from Aaron Paul and Bryan Cranston. The two actors apparently traveled around Oaxaca to find the right mezcal to source and label with their Dos Hombres name. This has thrilled some and annoyed others, who were not excited to see a couple of rich white guys hawking mezcal (and some fans felt duped by Paul’s cryptic Instagram announcement, expecting an actual Breaking Bad reunion instead).

Related Videos

Villa One Tequila

Villa One is a new tequila brand from pop star Nick Jonas and designer John Varvatos that is part of the Stoli Group portfolio. There are blanco, reposado, and añejo expressions available, made at the same distillery in Jalisco that produces brands like Cenote and Tres Ochos under the eye of master distiller Arturo Fuentes. This is a premium tequila brand, with prices ranging from $45 to $60 depending on the age. According to Jonas, he took a hands-on approach: “It was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago.”

Santo Fino Blanco Tequila

Sammy Hagar Guy Fieri Santo Fino Blanco Tequila And Announce Los Santos Partnership

Bleached hair brothers Sammy Hagar and Guy Fieri have come up with this new blanco tequila, which joins the tequila-mezcal blend Santo Puro Mezquila in their Los Santo lineup (Maroon 5’s Adam Levine was also involved in that release). Hagar also has his Cabo Wabo Tequila, and Fieri is the mayor of Flavortown, so these two presumably know a little about marketing. The tequila is made at the El Viejito Distillery in Jalisco.

Teremana Tequila

The Rock has a new tequila brand in the works — and you’re welcome (obligatory Moana joke). The tequila, created in partnership with Ken Austin of Avion and Proper No. Twelve fame, is not available yet. But according to Twitter, it will be released this March as both blanco and reposado expressions priced around $30. It appears as if The Rock and his team are building a distillery from the ground up instead of just putting his name on a spirit already being produced, but details are scarce at this point about the production process. It was just announced that Mast-Jägermeister will be distributing Teremana.

Cincoro Tequila

Cincoro Family White

This is an expensive new tequila brand that is now an official sponsor of the LA Lakers. This makes sense, given that it was created by some big names in basketball, including owner Jeanie Buss and the legendary Michael Jordan. The ultra-premium range starts with a blanco for $70 and ends with an extra añejo priced at a hefty $1,600. The tequila is made at a distillery that produces many other brands, and is comprised of two distillates that are blended together to create the final product. Cincoro was released in 12 markets this fall, but will roll out nationally over the coming year.

The Finnish Long Drink

Miles Teller is a co-owner of this Finnish canned boozy beverage. It’s not a hard seltzer, it’s not a canned cocktail; the long drink is basically a canned distilled spirit with a bit of mixer for flavor. There are various types that you can find in Finland, but this one, which is produced here in the U.S., is basically gin mixed with grapefruit and juniper flavors.

King St. Vodka

King St Vodka

Kate Hudson’s new vodka brand was inspired by her love of dirty martinis and named after her former residence on New York City’s King Street. It’s distilled seven times in Santa Barbara at Cutler’s Artisan Spirits (vodka brands often like to mention how many times their spirit is distilled, which supposedly results in a cleaner, more pure spirit). Hudson created King St. along with David Kanbar, who was also behind Real Housewife Bethenny Frankel’s low-calorie Skinnygirl brand. It’s bottled at a slightly higher proof than most vodka at 43 percent ABV, and comes in a pretty bottle with lots of flowers on the label.

Editors' Recommendations

How to make Ranch Water the right way for a day-drinking gem
Looking for a refreshing beverage suitable for functional day-drinking? Search no more, ranch water is here.
Refreshing Cold Tequila Ranch Water Cocktail with Lime.

If there was ever a beverage built for day drinking, it's Ranch Water. The simple cocktail, born in Texas, can take the sting out of the hottest days and refresh you to the core, without knocking you out with an abundance of alcohol.

We're still hibernating our way through winter but the days are getting longer and, soon enough, the warmth will return. When that happens, you'd be wise to have some Ranch Water on hand for you and yours. Lighter than a Margarita and far more interesting than plain water, the drink resides in a happy middle ground. Better, it'll tackle your thirst and keep you functional.

Read more
This is how to make an Irish coffee like a pro bartender
The Irish Coffee is a classic drink for the ages — here are some great recipes
irish coffee

The Irish Coffee is a classic drink that's outlasted any number of trends and movements within the cocktail industry. Better, it's open to all kinds of interpretation, meaning you can mix a different version up each time you feel in the mood. And since we're still in winter's cold grip, the core ingredients of warm coffee and whiskey are even more appealing.

Of the many great hot cocktails and whiskey cocktails on the menu, the Irish Coffee has a big and deserved following. It's an old beverage showing no signs of slowing down, originally concocted in northern Europe to take on the many grey days of the offseason. We love it around St. Patrick's Day as well as late in the evening, with decaf plugged into the equation for an ideal nightcap cocktail.

Read more
The 10 best movie drinking games to play on Netflix
You'll love playing these movie drinking games

Watching something can be a great way to stave off the boredom that everyone faces from time to time. Whether it's a great show or movie available on Netflix, streaming services have ensured that we'll always have something to watch. Just having something to watch often isn't enough, though. In fact, what some people need is a game that goes alongside the latest thing on Netflix, which is why we've developed this list of drinking games that are perfect for Netflix subscribers.

You don't need to follow along with these games to get to a good drinking game with anything you're watching. What you might find, though, is that these drinking games have been carefully calibrated to ensure that you have as much fun as possible. Once you see a game that looks like fun, just grab a case of cheap beer or whatever your preferred drink might be and get started. You can also check out our guides for board games and card-drinking games if you're looking for a drinking game that doesn't involve a screen at all.
Monty Python and The Holy Grail
Monty Python and the Holy Grail Official Trailer - John Cleese Movie (1974)

Read more