Skip to main content
  1. Home
  2. Food & Drink
  3. News

Study: By 2040, over half of the meat we eat will be vegan or lab-grown

A new study shows that lab-grown and vegan meat aren't just here to stay — the market will surge by 2040

“Vegan meat,” “Fishless fish,” and “Beyond Burger” may be buzzy terms and brands these days. However, they’ll soon be mainstream, according to a new report.

The report was published by United Kingdom intellectual property specialists GovGrant and showed the United States is pacing the world in global cultivated meat investment. The U.S. has broken the billion-dollar barrier and accounts for more than 60% of the world’s investment in lab-grown meat. It will likely only grow.

Recommended Videos

For the unfamiliar, lab-grown meat uses animal cells and replicates them in a lab to make a food product. It’s slaughter-free, but it’s still an animal product, a blurry line vegans will have to navigate. Other, completely plant-based options are traditionally considered vegan and becoming more available.

a vegan burger on a cutting board
Image used with permission by copyright holder

In November 2022, the FDA said that lab-cultured meats were safe for human consumption. The declaration marked a significant step toward allowing these meats from being discussed as futuristic, pie-in-the-sky ideas to a reality that could hit restaurant tables and grocery store aisles sooner rather than later.

“With the FDA rubber-stamping lab-grown meat as safe, the market should really take off now,” Alec Griffiths, the IP manager at GovGrant, said in a press release. “That makes it more important than ever for companies to protect their assets, so we can expect to see an acceleration in the number of patents filed in the coming months and years – and plenty of new faces in the sector.”

Israel (21.72%), the Netherlands (5.67%), Singapore (4.61%), and the United Kingdom (1.31%) round out the top five of GovGrant’s list of countries most invested in lab-cultured meats in that order. China (1.17%), South Korea (0.97%), Japan (0.60%), France (0.49%), and Spain (0.46%) also rounded out the top 10. Clearly, the U.S. is winning the race by a landslide.

GovGrant’s report notes that companies are expected to make continued progress and break down more barriers over the next several years. By 2040, GovGrant predicts that cultured meat will make up 35% of the world’s meat consumption, and vegan meat replacements will comprise one-quarter. Traditional meat isn’t going anywhere, and GovGrant expects it will account for 40% of the world’s meat intake.

“Since there’s such huge potential demand for lab-grown meat, that’ll only spur companies on to innovate further and perfect their products,” Adam Simmonds, a research associate at GovGrant, noted in a press release.This could become an interesting area of growth for the US and other countries, particularly as not many nations possess the expertise to produce this meat. There will definitely be an uplift in the number of producers, who’ll want to take full advantage of the upcoming boom in demand.”

As the world waits for the first lab-cultured meat items to hit menus, people can still enjoy animal protein alternatives. You can typically find them in the health food section of your local grocery store.

New tequila finished in mole-seasoned barrels celebrates two UNESCO-recognized Mexican traditions
Alcohol, Beverage, Liquor

A new limited-edition tequila is bringing together two of Mexico’s most celebrated cultural traditions in a single bottle. Reserva de la Familia, the luxury tequila brand from Jose Cuervo, has unveiled Private Cask Collection Edition No. 2: Mole Cask, the first tequila finished in mole-seasoned barrels.

The release highlights the deep connection between Mexico’s culinary and distilling heritage. The tequila begins its journey in the agave fields surrounding Tequila, Jalisco, a UNESCO World Heritage Site recognized for its historic agave landscape and tequila production. It is then finished in barrels seasoned with mole, one of Mexico’s most iconic dishes and part of the country’s UNESCO-recognized Intangible Cultural Heritage of traditional cuisine.

Read more
Old Overholt’s newest cask-strength rye is its boldest yet
Alcohol, Liquor, Whiskey

Old Overholt, the rye whiskey brand owned by Beam Suntory, just released the 2026 edition of its Extra Aged Cask Strength rye — and it’s the strongest bottle the series has ever put out.

This is the fourth annual release in the Extra Aged Cask Strength line, an offshoot Old Overholt started a few years back to showcase its rye at full cask strength.

Read more
JetBlue unveils new Mint menus from Crown Shy and Birdee
JetBlue

Love flying JetBlue? JetBlue just unveiled the first menus from its newest Mint® culinary partners – Crown Shy and Birdee – available online now and across select domestic and transatlantic Mint routes starting now. Developed in collaboration with Kent Hospitality Group, the new menus from New York City eateries Crown Shy and Birdee build on JetBlue’s distinctive approach to hospitality, this new collab brings new flavors on board. JetBlue is known for its premium Mint experience, feartuing an award-winning business class that features lie-flat seats & suites, exclusive perks & amenities, and of course, premium dining paired with complimentary drinks. This new collab will bring new flavors of New York’s favorite restaurants on board.

“The best part of any new Mint menu is seeing it come to life onboard,” said Stephanie Evans Greene, senior vice president of marketing and brand, JetBlue. “Our teams worked closely with the talented chefs at Crown Shy and Birdee to thoughtfully adapt their dishes for the onboard experience. We’re excited for customers to enjoy menus that bring two of New York’s most exciting restaurants to their next Mint flight.”

Read more