Skip to main content

GoPure Is the Thumb-Sized Pod That Purifies 264 Gallons of Water

There’s rocket fuel in your water, and not in a good way.

You’ve done your part to make wasteful plastic bottles extinct by investing in a reusable water carrier. Cheers to that. But by this time, you’ve realized no matter how environmentally savvy it is to use a reusable bottle, half the battle is putting good, clean water into it.

Recommended Videos

GoPure, a thumb-sized purifier pod made by distribution company Bloc Enterprises (which focuses on innovative consumer healthcare products), promises to complete the second half of that sustainable equation.

The approach is beautifully simple: one reusable pod that lasts up to six months without any filter change, treats up to 264 gallons of water, and can be recycled at the end of its lifespan (made possible by its outer polypropylene capsule).

That’s more than 2,000 single-use plastic water bottles per GoPure filter. It’s worth putting on your resume: keeps 2,000 plastic bottles out landfills and the ocean.

GoPure Water Filter
Image used with permission by copyright holder

It’s great that sustainability has become so cool, but now thanks to innovations like GoPure, it’s being packed with supersmarts that make green solutions hi-tech. For instance, GoPure’s real power comes from its PuriBloc heart, which is an advanced, highly porous ceramic that absorbs chemical and inorganic impurities, while balancing pH levels to remineralize and alkalize the water.

It’s disturbing enough filling your reusable water bottle from the slobbery airport spout, but a whole other nightmare thinking about the potential pesticides and contaminants that could be in any water source. That includes the most dangerous ones commonly found in tap water like Chlorine, Fluoride, Arsenic Chromium, Lead, and Mercury (which GoPure rids). Yum.

“Not only are disturbing amounts of pharmaceuticals found in the nation’s water supplies; but pesticides and herbicides from farming use, contaminants from fracking, industrial wastes, and even rocket fuel can also be found,” says PuriBloc Advisor Professor Ronald Russell, M.A., Ph.D.

GoPure Pod
Image used with permission by copyright holder

Russell adds that much of the tap water in the U.S. is susceptible to these types of pollution, and even the municipal water treatment processes in place cannot always clean them up.

Yeah, the taste of healthy water is better too.

Just drop the GoPure pod into your water container and let it do the muscle work. That means any three-liters-or-less reusable bottle, including a hydration pack, coffee maker, even pet drinking bowl.

Bonne agua-tea.

Photos courtesy GoPure

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Fellow makes its espresso debut with the Espresso Series 1
A new standard for home espresso machines
Fellow Espresso Series 1

Fellow is setting a new standard for home espresso machines with the launch of its first-ever espresso machine, the Espresso Series 1. Announced today at a launch at the brand's headquarters in San Francisco, the Espresso Series 1 features a revolutionary combination of professional precision and intuitive design, delivering café-quality results.

The new espresso machine joins the brand's lineup alongside the well-known Aiden Precision Coffee Maker, a drip coffee machine known for its sleek aesthetics and exceptional quality. The Espresso Series 1 is designed to make it simple to brew barista-quality espresso for flavorful lattes and cappuccinos. With the tagline "Beginner Friendly, Expert Ready," Fellow targets have included all the capabilities of a cafe-style espresso machine in a stunningly simple design for home use. From precise temperature control to preset espresso profiles tailored to your coffee, it doesn't get any smarter than this for a modern espresso maker.

Read more
The surprising benefits of cold brew coffee you may not know about
Why you should you start drinking cold brew
Pouring cream in cold brew coffee

The distinctive brewing method of cold brew coffee sets it apart from every other type of coffee out there. Unlike traditional hot drip coffee or even iced coffee, cold brew coffee is brewed at a low temperature over many hours, giving it a truly one-of-a-kind taste. As a coffee connoisseur, I sometimes have to hold back a scoff when people interchange iced coffee and cold brew (they're really not the same thing). Unlike iced coffee, drinking cold brew offers a variety of unique benefits worth knowing about. These cold brew coffee benefits might just convince you to make the switch.
Cold brew coffee benefits: Taste

I get excited about the benefits of cold brew coffee, but the taste benefits excite me the most. I've always enjoyed drinking coffee in any cold form, but iced coffee always seems too bitter (especially when not appropriately made or with poor-quality coffee). To me, the reduced bitterness is one of the greatest benefits of cold brew coffee.

Read more
From farm to café: What’s really driving record coffee prices this year
Why coffee prices are on the rise
Cup of coffee

Earlier in 2025, world coffee prices hit a record high and have remained at near-historic levels. According to the Klatch Coffee team, several factors are at play when analyzing the trends toward higher coffee prices. While each factor individually may cause small increases, the combination of factors has created the "perfect storm" for rising coffee prices.

Founder and Roastmaster of Klatch Coffee, Mike Perry, who serves as Klatch Coffee’s green coffee buyer, shares what's driving record coffee prices and why they've remained at near-record historical levels. Perry travels often to establish and maintain direct relationships with producers in countries like El Salvador and Panama.
How weather variability affects coffee prices

Read more