Skip to main content

Coors Light cooling jersey combines the twin passions of soccer and beer

By Georgina Torbet Jun 17, 2024 1:37 PM

Coors Light

With summer soccer on the horizon for this season, Coors Light is coming out with another sports-themed promo item: a jersey specially designed to beat the heat. The brand describes it as the first-ever smart jersey, equipped with thermal sensors which detect rising body temperatures and activates a built-in cooling system.

“Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head to head,” said Katie Feldman, director of marketing for the Coors Family of Brands. “Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool.”

Recommended Videos

The shirt is designed as part of a campaign for the Leagues Cup, the soccer tournament for teams from Major League Soccer (MLS) and LIGA MX. All 47 MLS and LIGA MX teams will be playing in the tournament over the summer, from July 26 to August 25.

“At Leagues Cup, we’re thrilled to partner with Coors Light on the ‘Refresh the Game’ campaign,” said Sana Shuaib, Senior Vice President, Partnership Marketing, Integrated Marketing Solutions & Commercial Insights at SUM/MLS “The Coors Light Chill Jersey embodies the excitement and intensity of the most unique soccer tournament in the world while ensuring fans can stay cool and enjoy every moment of the action. This innovative jersey not only showcases the spirit of the game but also brings a new level of engagement to our passionate soccer community.”

The jerseys will be available online for $50 with drops beginning on June 17 to June 21, and another set on July 16 to July 19.

Georgina has been the space writer at Digital Trends space writer for six years, covering human space exploration, planetary… Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

The best beers to pair with your summer yard games

Anderson Valley

When it comes to leisure activities during the summer months, it’s difficult to beat the appeal of a round of yard games. What could be more fun on a hot, sunny day than besting your friends and siblings in an epic backyard brawl? I can’t think of anything.

I’m talking about games like croquet, lawn darts, bocce, ladder ball, cornhole, and more. The only thing that makes the experience better is having a frosty, refreshing beer firmly in one of your hands. But just like how you don’t enjoy every yard game, not just any beer will do.

Jagermeister goes citrus with new orange release

Alcohol, Beverage, Liquor

Alcohol is the ultimate gathering tool. No matter what event you have coming up, you can almost always bet on a good drink (unless it is a baby shower; then maybe not). From the moment I joined the United States Army, I became quite familiar with the presence of Jagermeister. It was a constant pillar of our get-togethers for two main reasons. The first was that we didn’t make a lot of money, and it has always been one of the more accessible liquors when we walked down the booze aisles of the Class 6 (picture a 711 on a military post). The second reason is that it is the perfect shot drink. It never needed a mixer. It is designed to be poured as a shot straight from the freezer. However, Jager is also versatile enough to make some great cocktails. Now, the brand dropped the perfect summer upgrade with an orange twist.

Jagermeister has always been about bringing people together. – Cindy Wang Simms, CMO,Jägermeister US.

Bib & Tucker’s first bottled-in-bond bourbon is aged twice the legal minimum

Alcohol, Beverage, Liquor

Bib & Tucker is releasing its first bottled-in-bond bourbon, and the Columbia, Tennessee brand went well past what the designation actually asks for.

Bottled-in-bond is one of the oldest and strictest standards in American whiskey. The Bottled-in-Bond Act of 1897 requires that a whiskey be distilled in a single season by a single distiller at a single distillery, aged at least four years in a federally bonded warehouse, and bottled at exactly 100 proof. No wiggle room on any of it.