Skip to main content

Dear Millennials, Beefeater Wants to Be Your Bestie with Beefeater Pink Gin

Beefeater, one of the most awarded and respected gin distillers in the world, wants to add a little color to their arsenal.

The newly-launched Beefeater Pink is poised to shake up the Beefeater brand and the modern perception of gin — even if the idea of pink gin goes back centuries.

Recommended Videos

Beefeater Pink has the same London Dry base we know and love, flush with juniper and citrus flavors. The newcomers to the party are strawberries which provide a natural pink tint to the spirit.

Image used with permission by copyright holder

“The strawberry works well with the other flavors in the gin. It was really important to me to get the right balance of the flavors and for it to not be too sweet,” Master Distiller Payne told The Drinks Business. “Soft fruits don’t distill very well so we add the natural strawberry flavor after distillation.”

Payne was inspired to create this colorful expression by the work of Beefeater’s founder James Burrough. Burrough pushed the envelope with his distillation experiments which resulted in the invention of raspberry gin, cherry brandy, and British Brandy, to name a few. Slightly pre-dating Burrough’s hued endeavors, however, was the pink gin cocktail. Largely medicinal, the drink was simply a mix of gin and bitters consumed by Royal Navy sailors to combat seasickness. So, it was as true then as it is with the current rosé craze: men drink pink.

Beefeater Pink is still a bold move for a ubiquitous company that previously had a stable of four fairly classic gin expressions. The whimsically-bottled pink gin is meant to appeal directly to younger millennials, serving as a gateway to the wonderful world of juniper spirits. At the approachable $20 price tag, they may very well succeed.

Available in 12 countries beginning in March, 2018, the gin’s fall release in the U.S. seems like bad timing, but it may be able to serve as transitional beverage from summer rosé into more spirit-focused drinks. The strawberries add a new dimension to traditional gin cocktails while opening the door to extending sweet summer flavors long into the darker days of fall or beyond. 

Don’t believe us? Try out this simple gin and tonic recipe from Beefeater.

Image used with permission by copyright holder

Pink and Tonic

Ingredients

  • 2 parts Beefeater Pink
  • 3 parts tonic or sparkling water
  • Sliced strawberries

Method: Combine Beefeater Pink and your choice of tonic or sparkling water in a glass over ice. Garnish with sliced strawberries.

For other, less pink gin cocktails, check out six classic gin cocktails no man should live without.

J. Fergus
Former Digital Trends Contributor
J. loves writing about the vices of life — decadent food, strong drinks, potent cannabis, and increasingly invasive…
What is steak frites? Your new favorite comfort food
How to master the French classic of steak and fries
Steak frites

I've lived in Italy before, which afforded me a quick 2-hour plane ride to Paris in the summers. I'm from the United States, and I don't speak French, so I wasn't exactly familiar with the menu the first time I went to a restaurant in the City of Love. I picked something that looked familiar ... steak frites. I got perfectly seared steak next to a golden mound of crispy fries; it felt familiar and comforting.

So, what is steak frites? It’s one of the simplest, most iconic dishes in French cuisine. A bistro classic, it's exactly what it sounds like: steak and fries. But don't let its simplicity fool you — when done right, it delivers big flavor with minimal fuss.

Read more
Purity Coffee unveils Brazilian cold brew for home brewing
A new clean coffee blend designed specific for cold brewing
Purity Coffee Cold Brew

Health-focused coffee company, Purity Coffee, has just released its latest innovation: Cold Brew. The new Cold Brew is a single-origin Brazilian coffee, specially crafted for cold brewing at home. Purity Coffee is known for its high-end, mold-free coffee—this blend, which uses beans rich in antioxidants and prebiotic compounds. The latest cold brew blend is designed explicitly with gut health in mind, setting a new standard in health-conscious coffee. Available in whole bean or ground coffee, the new Purity Coffee Cold Brew blend is a medium-roast coffee with tasting notes of cocoa nibs and peanut butter.

The Purity Coffee Cold Brew, now available online, can be easily used with any of your favorite at-home cold brew methods. Just steep for at least 6 to 7 hours to ensure maximum flavor extraction, as well as the extraction of caffeine and antioxidants. This coffee blend, along with all products by Purity Coffee, undergoes rigorous third-party testing for mycotoxins, impurities, and other contaminants, leading to the best-tasting cup of coffee. As health-conscious coffee consumption continues to rise, coffee drinkers are increasingly paying attention to potential toxins and mold that can be present in their coffee. As a regular cold brew drinker, I'm especially excited about this new release by Purity Coffee.

Read more
How to make a dairy-free Grasshopper cocktail like a pro
How to make a classic cocktail with a twist
The Mommy Grasshopper.

So many great cocktails, so little time. This week, we thought we'd get a fresh take on a classic cocktail recipe. Naturally, we reached out to those who know them best, aka pro bartenders.

The Mothership is a great bar in Milwaukee. The place resides in the Bay View neighborhood and mixes up some top-shelf drinks. And they were nice enough to offer a fresh take on The Grasshopper, the cocktail that's done everything from feature in timeless bar jokes to shows starring Kristen Wiig.

Read more