Skip to main content

Dear Millennials, Beefeater Wants to Be Your Bestie with Beefeater Pink Gin

Beefeater, one of the most awarded and respected gin distillers in the world, wants to add a little color to their arsenal.

The newly-launched Beefeater Pink is poised to shake up the Beefeater brand and the modern perception of gin — even if the idea of pink gin goes back centuries.

Beefeater Pink has the same London Dry base we know and love, flush with juniper and citrus flavors. The newcomers to the party are strawberries which provide a natural pink tint to the spirit.

Image used with permission by copyright holder

“The strawberry works well with the other flavors in the gin. It was really important to me to get the right balance of the flavors and for it to not be too sweet,” Master Distiller Payne told The Drinks Business. “Soft fruits don’t distill very well so we add the natural strawberry flavor after distillation.”

Payne was inspired to create this colorful expression by the work of Beefeater’s founder James Burrough. Burrough pushed the envelope with his distillation experiments which resulted in the invention of raspberry gin, cherry brandy, and British Brandy, to name a few. Slightly pre-dating Burrough’s hued endeavors, however, was the pink gin cocktail. Largely medicinal, the drink was simply a mix of gin and bitters consumed by Royal Navy sailors to combat seasickness. So, it was as true then as it is with the current rosé craze: men drink pink.

Beefeater Pink is still a bold move for a ubiquitous company that previously had a stable of four fairly classic gin expressions. The whimsically-bottled pink gin is meant to appeal directly to younger millennials, serving as a gateway to the wonderful world of juniper spirits. At the approachable $20 price tag, they may very well succeed.

Available in 12 countries beginning in March, 2018, the gin’s fall release in the U.S. seems like bad timing, but it may be able to serve as transitional beverage from summer rosé into more spirit-focused drinks. The strawberries add a new dimension to traditional gin cocktails while opening the door to extending sweet summer flavors long into the darker days of fall or beyond. 

Don’t believe us? Try out this simple gin and tonic recipe from Beefeater.

Image used with permission by copyright holder

Pink and Tonic

Ingredients

  • 2 parts Beefeater Pink
  • 3 parts tonic or sparkling water
  • Sliced strawberries

Method: Combine Beefeater Pink and your choice of tonic or sparkling water in a glass over ice. Garnish with sliced strawberries.

For other, less pink gin cocktails, check out six classic gin cocktails no man should live without.

J. Fergus
Former Digital Trends Contributor
J. loves writing about the vices of life — decadent food, strong drinks, potent cannabis, and increasingly invasive…
What foods are high in iron? These staples will help you live a healthier life
Add these high-iron foods to your shopping list today
Ribeye caps topped with garlic and herbs cooked in a cast iron pan over charcoal.

What foods are high in iron? We all know that iron is important for a healthy, balanced diet, but did you know you can find two different kinds of iron in food: heme and non-heme. Your body can absorb iron from heme (animal-based) food better than from non-heme (plant-based) food sources. Where can you find heme food sources? Read on to find out about foods high in iron.

If you eat a plant-based diet, you’ll get a lot of non-heme types of iron. As a result, your body might need a bit of help to absorb it properly. Sometimes vitamin C can aid with the absorption of plant-based kinds of iron. Regularly consume both plant and animal-based sources of iron to get the best of both for your body. 
What is iron?

Read more
The Macallan, Bentley serve up a single malt Scotch whisky worth more than a car
The Macallan and Bentley mean luxury
The Macallan

When it comes to luxury, The Macallan and Bentley are two of the biggest names in the world. While one is a single malt Scotch whisky brand and one is a car company, they both carry a certain, fancy weight. It only makes sense that the two brands would collaborate for a special bottle of Scotch whisky. This is likely because a whisky-powered car is more science fiction than reality.
What does the new whisky look like?

It's called The Macallan Horizon, and its bottle was created in collaboration with British automobile brand Bentley Motors. It was designed to meld the worlds of single malt scotch whisky and the sleek, elegant car brand. The result is a horizontal (hence the name) bottle crafted with a breathtaking 180-degree twist.

Read more
Forget wine — Beer and cheese is an unbeatable combination
Put the corkscrew away and crack open a cold one
Beer and cheese

When one hears the term cheese pairings, wine is the beverage that most often comes to mind, we'd wager. Because, of course, it is. The pairing of wine and cheese is as classic a coupling as peanut butter and jelly, bacon and eggs, or chocolate and strawberries. They're meant to be together. But that certainly doesn't mean that wine is the only adult beverage that can dance an alluring tango alongside everyone's favorite dairy product. Beer, as humble as its reputation can be, is also a beautiful balance to cheese's immense offering of flavors. While some may think of beer as not being as multi-dimensional and varied in its palate-pleasing capabilities as wine, this is not the case - especially now that we live in a world with so many exquisite craft beers, stouts, and lagers.
Of course, another classic accompaniment to cheese is bread or crackers. Why might that be, one might ask. Is it because we're simply in need of a starchy vessel to usher the cheese into our mouths? The answer is actually a bit deeper than that. Starches like bread and crackers are made from the same yeasty ingredients as beer, so their pairing makes perfect culinary sense.
This isn't to say, though, that one can simply pick up a hunk of cheddar and crack open a Budweiser and expect culinary artistry. The science is a bit more nuanced than that, so we're here to help you find the best pairings for your favorite beers and cheeses.

How to pair beer and cheese

Read more