Worn Out Wednesday – Jason M. Peterson

worn out wednesday jason m peterson photo
Today we profile CCO of Havas and photographer Jason M. Peterson.

I grew up in Phoenix Arizona, where I played in punk and hardcore bands and started taking photos, and my career in advertising started at the recommendation of a high school guidance counselor.

I graduated from the University of Arizona at 21 and Andy Berlin hired me as Head of Art for Volkswagen. At 27 I became a Founding Partner and Executive Creative Director at Berlin Cameron, where I created the original campaign for Boost Mobile with Kanye West (early in his career), as well as working on the landmark NBA Campaign with Bill Murray. We also stole the Coca-Cola account from McCann-Erickson, who had had it since World War II—for Coca-Cola I worked on a campaign with Muhammad Ali, as well as a commercial campaign directed by David Fincher and starring Courtney Cox and Penelope Cruz, among other things.

After selling Berlin Cameron, I was recruited by Jay-Z and Steve Stoute to be the President and Executive Creative Director at Translation, the marketing agency they founded, where I worked on campaigns for State Farm (the landmark “Can I Get a Hot Tub” campaign), McDonald’s (including the McDonald’s Super Bowl Spot Featuring Lebron James and Dwight Howard) and Target.

worn out wednesday jason m peterson

Now I’m headquartered in Chicago as Chief Creative Officer for North America of Havas Worldwide, running the Chicago office. Because social media was this growing advertising channel then, I wanted to know and master it beyond anyone else in advertising. All our clients want to do is talk about Instagram, so I focused my passion and talent for photography on dominating personal channels, Instagram, Tumblr, and Twitter (@JasonMPeterson on all).

I like to stick to a specific aesthetic for my Instagram: monochromatic, with lots of aerial photography—usually showcasing Chicago and other urban centers. Black-and-white because it takes time out of the equation. I can shoot a great black-and-white image today and you wouldn’t know whether it was last week or 20 years ago. I’m always inspired by the photos Stanley Kubrick took of Chicago. Harry Callahan and Hiroshi Sugimoto’s work is also important to me.

I love shooting Chicago from the sky, and I recently brought a few members of Soho House Chicago up in a helicopter to teach them how to shoot the skyline with their phones. I shoot with both an iPhone and a Leica Q—my work actually caught Leica’s attention so they sponsored me and used my photographs for the launch of the Q.

My Instagram (@JasonMPeterson) has over half a million followers and has lead to opportunities (such as a short collaboration) with PacSun, shooting for Dom Perignon in Iceland, the Chicago Bulls, and ESPN. And last CES, Instagram hosted me as a featured speaker to top marketing executives in order to help explain Instagram as a branding tool for individuals and companies.

In terms of style, my iPhone, Leica, and Polaroid Brightsaber (an LED lighting wand) are really my most important accessories. And clothing-wise it’s pretty much Jordan’s and all-Supreme-everything with a little bit of punk-rock edge. It’s about simple but curated style.

As for my personal style:

Jeans: Supreme Rigid Denim 

I think I have 20 pairs in various levels of fade, and I throw them out when they get too light or too beat up.

Shirts: American Apparel black V neck, Jack Spade plaids, Seize Sur Vingt 

To me the V neck is classic, simple, and understated. The Jack Spade plaids are a little bit more unique than the average J. Crew plaid. I’ve worn Seize Sur Vingt since they first opened on Elizabeth Street, and I love the simplicity combined with the attention to detail in terms of fabric and cut.

Pants: Supreme Chinos

See above.

Suits: Tom Ford

I’d wear Thom Browne but I’m 6’4″ and Tom Ford accommodates my build. His suits are timeless. 

Shoes: Jordan 3’s

I got my first pair of Jordans when I was 18—I had just gotten out of high school. I’ve been hooked since then.


Lexdray Mont Blanc backpack

It’s waterproof and the capacity is amazing. It works as everything from a day-to-day bag to a two-day travel bag.

Outerwear: SSur hoodie, Moncler Montgenevre

I love SSur because the brand mirrors my background, coming from punk rock to street style and photography, they make shirts that reference Suicidal Tendencies or Misfits, so it’s a cultural fit for me. The Moncler is just an amazing jacket, and it saved my life in Iceland.

Favorite Cologne: Hermes 

Tea Tree. I use the deodorant and shampoo as well. 

Your favorite App: Waze, Instagram, Steller

I’m obsessed with Waze because social influence when it comes to utilities really interests me. It’s a completely different platform, which influences a completely different audience than Instagram. Steller is a new story-sharing app where you can share a portfolio of images at once. I shot ASAP Rocky at Lollapalooza and it was great to be able to share 20-something photos at once.

Favorite piece of technology: IPhone, Leica Q camera, Polaroid Brightsaber

The brightsaber looks like a lightsaber, but it has 5000 LED lights inside. It’s great for backlighting people at night. 

Next tech purchase: New Apple TV, Leica SL 

The SL is Leica’s new mirror-less camera. It’s the only serious Leica with autofocus, which I think will make it great for sports and music photography.


Traveling Alone Can Be an Unforgettable Adventure with Contiki

Ever wanted to climb a volcano and make chocolate in the same trip? Check out Contiki and their curated trip to Ecuador.
Food & Drink

How to Carve a Turkey Without Maiming It

Worried about butchering the poor bird? Don't fret — we asked a chef to explain how to carve a turkey properly.

Get Under the Covers with the Warmest Throw Blankets for Winter

Become the human sushi roll you've always wanted to be with one of these best blankets.

5 Rules to Follow and Become Your Best Bearded Self This No-Shave November

Here’s some sage pieces of advice and a few product suggestions to take you from clean-cut to boldly bushy.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.
Fashion & Style

Say Goodbye to Down with the United By Blue Bison Puffer Jacket

Bison fiber is also remarkable for its laundry list of benefits — it regulates temperature, it’s hypoallergenic, and it’s actually warm when wet. 
Fashion & Style

The Best Work Pants for Men That Are Both Sturdy and Stylish

Work pants aren't just for the outdoorsman, but if that happens to be you? All the better.
Fashion & Style

Snow Doesn’t Stand a Chance Against the Best Winter Boots for Men

Brands big and small, expected and unexpected — we’ve got you covered.
Fashion & Style

The Best Men’s Parkas for Braving the Cold

The parka is the undisputed heavy hitter of any winter outerwear lineup.
Fashion & Style

Stay Dry in Style with the Best Rain Jackets for Men

There's a rain jacket for every style and budget.
Fashion & Style

Keep Your Digits Warm with the Coolest Men’s Winter Gloves

Never lose feeling in your fingers again.
Fashion & Style

Burn Your Snuggie and Get Yourself One of the Best Men’s Bathrobes Instead

Pick between styles loved by mountain men, island-hopping billionaires, and modern minimalists.
Fashion & Style

Hugh Hefner’s Iconic Silk Smoking Jacket Is Up for Auction

Worn everywhere from the Playboy Mansion to press and media events, Hef's jacket has been around the block in more ways than one.