Skip to main content

Wolverine Partners with Mike Rowe on New Boot Supporting American Workers

As a native-born Michigander, nothing makes me prouder of my home state than its instinctive knack for bringing nature and industry together. Perhaps no Michigan-born brand represents this dyad better than Wolverine. (There’s a reason we’re known as the Wolverine State.)

Wolverine has not only been building boots since the late 1800s but has remained steadfastly loyal to its Michigan roots. The company still crafts its iconic footwear out of headquarters in Rockford, Michigan, sustaining a unique connection to the people and the place that made the company who it is. The boots are more than just a beautifully made example of heritage foot fashion — they’re the real deal, every pair combining comfort, durability, function, and style. Even today, 135 years after the company was founded, Wolverine makes boots according to its original construction methods and archival patterns.

wolverine 1000 Mile Boot
1000 Mile Boot. Wolverine Boots & Apparel/Facebook

The 1000-Mile Boot is the calling card of Wolverine, manufactured since 1914. Crafted from horsehide treated with an innovative tanning process that made it uniquely soft and pliable, it offered exceptional durability and long-term value to the wearer.

Founder G.A. Krause was not only a consummate craftsman but also a workingman’s advocate. He created one of the nation’s first profit-sharing plans, selling shares of his highly successful company to his employees. His product and his vision were always designed for men and women who understand the meaning and value of a hard day’s work.

For the company today, this is more than just a branding concept. For the past three years, Wolverine has put extra muscle into supporting the skilled workers of America through Project Bootstrap, an initiative that outfits trade school students around the country with a pair of tough-as-nails Wolverine boots that can carry them throughout their career.

This Labor Day, Wolverine takes the project one step further with the launch of a new partnership. Dirty Jobs host (and longtime Wolverine fan) Mike Rowe has created a limited-edition version of the 1000 Mile Boot that pays homage to the masons, carpenters, construction workers, and other skilled workers who serve as the backbone of American industry. Recreated from the original 1000 Mile, the mikeroweWORKS edition will feature red, white, and blue stitching and a mikeroweWORKS-embossed leather hashtag. One-hundred percent of all sales will be donated to benefit the mikeroweWORKS Foundation, a non-profit helps train people for skilled jobs and has provided over $3 million in scholarships for trade schools.

At a time when 82 percent of construction firms project increasingly difficulty in recruiting and hiring qualified workers, it’s more important than ever for successful individuals and companies to invest in the future of America by supporting the training of skilled workers.

The limited edition mikeroweWORKS 1000 Mile Boot will be available for purchase online via Wolverine one week leading up to Labor Day: Tuesday, August 28 through Tuesday, September 4.

Editors' Recommendations

Topics
Chelsea Batten
Former Digital Trends Contributor
Chelsea Batten is a writer, photographer, and Kerouac groupie. One of the original digital nomads, she was seduced from life…
The 5 tweed pieces every man needs in his closet
How to wear tweed, jackets, blazers, and more
man wearing tweed jacket

If you want to add sophistication and elegance to your closet, one of the easiest ways is by adding high-quality materials and fabrics. One of these materials, tweed, is known for its elegant texture that can add a significant touch to your wardrobe. While many will know classic pieces like tweed coats or blazers, there are plenty more pieces that you can add this material to. 

Everyday tweed pieces are easy-to-add pieces that can help make your casual items seem much more expensive than it is. Being sturdy and thick, tweed also gives you the benefit of being a long-lasting material that, with proper care, will last for many seasons. If you’re looking to splurge on timeless items that add to your style, you can’t miss a good tweed piece. 

Read more
Rolex, Patek Philippe, and Audemars Piguet: Inside Ed Sheeran’s watch collection
Ed Sheeran's watch collection features some big names
Ed Sheeran G-SHOCK Subtract watch on his wrist

When it comes to Ed Sheeran's watch collection, renowned names like Rolex, Patek Philippe, and Audemars Piguet take center stage along with the music, reflecting not only his impeccable taste but also his journey through fame and fortune. These prestigious brands have adorned the wrists of connoisseurs, collectors, and celebrities alike, each watch bearing a story of craftsmanship, heritage, and unparalleled sophistication.

We can't talk about Ed Sheeran's watch collection without first mentioning the collaboration between G-SHOCK, John Mayer, and Hodinkee, which led to the G-SHOCK Ref. 6900 – Subtract By Sheeran watch. Crafted in homage to Sheeran's album, "Subtract," the watch draws inspiration from the album's artwork and thematic elements. In a reflection of the album's raw emotion and authenticity, the watch embodies Sheeran's artistic journey through its distinctive design. Featuring a vibrant yellow resin case and strap, the watch exudes a boldness that mirrors the energetic spirit of Subtract.

Read more
7 reasons why your Apple Watch battery life is terrible (and what you should do about it)
Here's why an Apple Watch battery struggles to stay alive and how you could throw it a lifeline
An Apple Watch charging.

Nothing is more frustrating than starting the day with a fully charged Apple Watch and having that watch get down to 15% before you get home from work. The battery life of an Apple Watch is supposed to be 18 hours, but we all know that is a hope and a dream. Between checking your apps and using it as your fitness buddy, it feels like a few hours before you have to throw it on the charger. Here's why an Apple Watch battery struggles to stay alive and how you could throw it a lifeline.

How the battery gets drained when not in use
Your battery works hard even when you aren't using your Apple Watch to check your texts. There are silent stealers of your battery you should know how to deal with.
Features suck battery life
If you like to use GPS to check your route to a place you've been a hundred times or to keep track of your heart rate while watching your favorite show, those actions slowly drain your battery.

Read more