Volition America, Luminox partner for a limited edition watch with a great cause

Help the families of our fallen with Luminox and Volition America

By Mark D McKee Published October 9, 2024

Soldier hugging his son — Volition America

Some people just have it built within their DNA to do more. There are those that go to the finish line, then there are those who don’t see a finish line. Those people that look at the horizon as a checkpoint, not a destination. Those people tend to change the world. Volition America is a brand focused on doing more. They have reached a dozen checkpoints since they began in 2007, but as the world seems to get more and more volatile, they continue to keep their eye on the future and the mission they set out to accomplish. They have worked with the Folds of Honor Foundation and donated 13% of all profits to help the families of our country’s bravest people: Those that have fallen in service to us. Now, despite all they have done, they have their eyes on a new horizon, with another partner with a history of helping our service members, Luminox.

You buy a future

Luminox Volition — Volition America

Luminox has been the watch of the Navy SEALS for three decades, adorning the wrists of the tip of the spear. Now, they are making a limited edition Patriot 13 in partnership with Volition America. With the Volition America logo at the six spot and the number 13 at the one as the sole digit (representing the 13 folds of a flag presented at a fallen soldier’s funeral), it is truly a unique piece of military and service honor. The cost for this watch is $5K. But that isn’t any $5K; that is a donation to the Folds of Honor Foundation. 100% goes to the service members’ families. This scholarship is to add to the $220 million Volition has already donated.

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If you are looking for a new watch, this is a fantastic choice. If you are looking to help but not ready to buy a watch, they have some of the best athletic wear on the market and 13% is still helpful.

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Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

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Fashion & Style

Frederique Constant unveils new Healey limited editions in pale blue

Racing heritage: Frederique constant's healey collaboration shifts to pale blue inspiration

Frederique constant's healey editions

Frederique Constant has extended its partnership with British carmaker Healey, marking two decades of collaboration. This year, two new limited editions have been introduced, departing from the traditional British Racing Green. Instead, they feature pale blue dials inspired by early 1960s Austin-Healey 3000 MKII models. Priced at €1,695 and €3,395, these timepieces continue an unusual collaboration that began in 2004.
At the heart of the partnership is a single historic vehicle: the ex-Works 1953–55 Austin-Healey 100S Special Test Car, registration NOJ393. This car competed in the World Sports Car Championship and was sold unrestored at Bonhams in 2011 for £843,000 ($1,000,000). Since then, it has been restored to its 1955 Le Mans specification.
Unlike typical automotive collaborations that focus on brand logos and color matching, Frederique Constant’s approach is different. The brand aims to capture the essence of this specific car and also supports Healey classic car rallies and community programs. Over 20 years, the partnership has produced many timepieces, most featuring the 100S’s distinctive green livery.
This year’s editions take a new aesthetic direction. The pale blue sunray dials with metallic coloring are inspired by the early 1960s Austin-Healey 3000 MKII, moving away from the traditional green to reflect the broader Austin-Healey palette while maintaining a connection to racing heritage.
The three-handed automatic variant features a curvaceous 36mm polished steel case, incorporating both Frederique Constant and Healey dial elements. Applied hour markers, including an oversized 12, are hand-polished silver with white luminous material. The bright red central seconds hand adds a sporty, dashboard-inspired touch, while the dark blue minute track flange matches the co-signing.
The chronograph edition measures 41mm and has a polished steel case with a two-counter layout. Bright red accents appear on both the central chronograph hand and the 30-minute subdial, which sits opposite the small seconds display. This color coordination visually connects to automotive instrumentation while maintaining horological function.
Both models are paired with blue leather straps and closed case backs engraved with the historic 100S. Each is limited to 1,888 pieces, emphasizing the partnership’s exclusivity while still offering reasonable availability for enthusiasts.
The automatic model costs €1,695, making it an accessible entry point into the collaboration. The chronograph is priced at €3,395, targeting collectors seeking additional complications. These price points are competitive with similar Swiss offerings and provide a sense of automotive provenance.
Frederique Constant has also reintroduced the 40mm 2023 Classics Vintage Rally Healey Automatic, featuring a steel case and British Racing Green dial. This model becomes a core collection piece, losing its limited edition status to broaden accessibility.
This partnership demonstrates how authentic collaborations can move beyond typical co-branding, emphasizing genuine community engagement and respect for automotive heritage. The result is a series of distinctive timepieces that appeal to both watch and car enthusiasts

Fashion & Style

Citizen celebrates 40 years of aqualand with limited anniversary edition

Four decades deep: Citizen's limited aqualand edition celebrates electronic depth-sensing innovation

Citizens aqualand 40 years

Citizen celebrates 40 years of underwater innovation with the Promaster Aqualand 40th Anniversary Limited Edition, a tribute to the 1985 model that introduced electronic depth meters to professional diving. This $595 limited edition retains the iconic design elements of the original while incorporating modern materials and a commitment to environmental responsibility.
The first Aqualand was a breakthrough in 1985, being the world’s first diver’s watch with an electronic depth meter. This innovation transformed professional diving by providing real-time depth data alongside standard timekeeping functions, setting a new standard for underwater instruments.
The anniversary edition closely mirrors the distinctive look that made the original famous. The crown is positioned at 4 o’clock, three push buttons are thoughtfully placed, and the round depth sensor at 9 o’clock echoes the original’s signature feature. The updated model uses a gray, brushed stainless steel case with gold accents, lending a celebratory feel for the 40th anniversary.
Technically, the new Aqualand maintains the pioneering spirit of its predecessor. The digital display shows time, calendar, alarm, and chronograph functions, and in dive mode, it measures depth and dive time. The ascent rate alarm warns divers if they ascend too quickly, enhancing safety during decompression.
The BENEBiOL™ polyurethane strap is made from plant-based materials, offering durability in water while reducing environmental impact. This eco-friendly approach underscores Citizen’s commitment to responsible manufacturing without sacrificing performance in marine environments.
Powered by the Cal.C520 movement, the watch operates within ±20 seconds per month and supports full digital functionality. The watch meets ISO standards for 200-meter water resistance, making it suitable for professional diving. It features luminous hands and markers, a unidirectional rotating bezel, a screw-down crown, and a 1/100-second chronograph with a 100-minute counter for precise underwater timing.
The case back features a special design inspired by the original sensor, adding a unique touch exclusive to this anniversary edition. Limited to 5,800 pieces and launching in July 2025, the watch is aimed at both diving professionals and collectors who appreciate technical innovation in timepieces.
At $595, the Aqualand 40th Anniversary Edition offers a chance to celebrate the history of electronic diving watches while delivering modern performance, proving that thoughtful evolution keeps classic technologies relevant and reliable. Find out more at www.citizenwatch.com.

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F1 fashion: limited edition movie merch and Cadillac F1 team partners with Tommy Hilfiger

F1 teamware lets fans show support for real and fictional teams

F1 Movie merch sampler.

There were two announcements related to F1 teamware this week, both related to F1 teams that aren't in the 2025 season. Teamware is a big deal with Formula 1 racing fans who show their support by wearing team colors at Grand Prix races worldwide, where grandstands are packed with spectators sporting hats, shirts, and all manner of apparel in Ferrari red, Red Bull blue, and McLaren orange. Mixing media and reality, building on the trend, F1 recently started selling limited edition apparel with the APXGP logo of the fictional F1 team in F1 The Movie, due to launch later this month.

In a related note, fashion brand Tommy Hilfiger announced on X a new apparel partnership with the upcoming 2026 Cadillac F1 team. Hilfiger has a long history of partnering with F1 teams.
Limited edition merch from F1 The Movie