Skip to main content

The Timex Ironman gets an incredible refresh

Timex x BEAMS Ironman watch
BEAMS / BEAMS

It’s no secret that retro style is in the middle of its renaissance, and Timex is getting ready to provide us with the must-have watch of the season. Giving us a retro and modern refresh on a classic watch, Timex is giving customers the best of ‘80s fashion. For this new timepiece, Timex is teaming up with BEAMS once again to deliver a one-of-a-kind collaboration that is a must-have for collectors and wearers alike. 

Recommended Videos

Timex x BEAMS Ironman

Timex X Beams Collavoration
Beams

The newest collaboration between Timex and BEAMS is all about bringing a modern flair to an iconic watch. First created in the 1980s to aid triathletes, the Ironman watch became a staple watch, partially due to its affordable price tag. The Ironman watch became more than just another athletic watch and the perfect accessory for the everyday person, thanks to Former President Bill Clinton, who famously wore the piece throughout the 1990s. 

Although named after the Ironman Triathalon, the watch was originally made with a composition that included plastic pieces. While this undoubtedly lowered cost and made it more accessible, it didn’t quite live up to its Ironman name. And while the original watch has seen its share of remakes, it wasn’t until BEAMS provided some much-needed metal. Despite this switch-up in materials, the watch still contains the toughness and reliability of the original Timex watch. With functionality at its core, it’s an updated everyday watch for those who want a modern retro accessory. 

With new stainless steel replacing the plastic parts in the bezel, case, and bracelet of the watch, there is a futuristic feel to the piece. Internally, the watch is equipped with an 8-lap memory, chronograph, calendar, timer, and alarm. The watch runs is battery-powered and runs on a quartz movement. As well, the Ironman watch is water resistant up to 100m, providing ample coverage for your day-to-day. Whether or not you’re a triathlete, these functions will still aid you in your daily activities. 

Price and availability of the Timex x BEAMS Ironman

If you’re looking to get your own Timex x BEAMS Ironman(R) 8-LAP Metal watch, you’ll need to get ready to wait in the pre-order. The watch is set to be released on June 28, with pre-orders already being accepted. For this watch, you can expect to pay  ¥69,850 (approximately 448 USD) which is being sold exclusively by BEAMS. 

Unfortunately for watch lovers outside of Japan, the watch will be sold only through BEAMS in Japan, with no official confirmation of its release worldwide. However, there is no doubt this latest collaboration will be a huge success, opening the potential for a wider release. You’ll likely find the watch on reselling sites soon after its release, which might be the best option for watch lovers outside Japan.

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
Topics
TAG Heuer returns to Goodwood Festival of Speed as official timing partner
Motorsport homecoming: TAG Heuer's goodwood festival partnership honors racing legacy
Tag Heuer at goodwood

TAG Heuer comes back to the Goodwood Festival of Speed as its official timing partner. This marks a major return for the Swiss brand, which has a deep connection to motorsport. The partnership aligns with the festival’s 2025 theme, “The Winning Formula – Champions in addition to Challengers,” recognizing Formula 1’s 75th anniversary. TAG Heuer has also recently resumed its role as Formula 1’s official timekeeper.
The Duke of Richmond started the festival in 1993. It centers around a 1.86-kilometer hillclimb course, where Max Chilton set the current record of 39.08 seconds in the McMurtry Spéirling. The event attracts hundreds of thousands of attendees, with millions more following through live streams, making it a central stage for car culture.
TAG Heuer’s motorsport history spans over a century, beginning with the first dashboard-mounted chronograph in 1911. The brand later introduced the first 1/100th second chronograph in 1916 and the first automatic chronograph for sale in 1969. Its partnerships include Formula 1, Porsche, Oracle Red Bull Racing, the Indianapolis 500, and the Automobile Club de Monaco.
“Motorsport is not just about competition, it is a cultural force, like TAG Heuer,” said Antoine Pin, TAG Heuer CEO. “We are honored to return as Timing Partner at the Goodwood Festival of Speed.”
To mark the occasion, TAG Heuer created the limited edition Carrera Chronograph x Festival of Speed. This watch features a British racing green dial inspired by Goodwood Green, a subtle hobnail pattern, and red accents. The 42mm case houses the in-house TH20-00 movement and comes with a brown leather rally strap reminiscent of 1970s motor racing.
Only 100 pieces of this special edition exist. Goodwood Road Racing Club members will have the first opportunity to purchase it before it becomes available to the general public. The design celebrates British car culture and showcases TAG Heuer’s expertise in chronographs.
The Duke of Richmond highlighted TAG Heuer’s significance in motorsport, noting its honored history and collaborations with some of the sport’s greatest drivers and teams.
This timing partnership reinforces TAG Heuer’s leadership in motorsport and offers a new platform to celebrate car culture through precise timekeeping and commemorative watchmaking.

Read more
Urban Jürgensen revival captures watch world attention with modern approach
Danish legacy reborn: Urban jürgensen's 250-year heritage meets contemporary luxury under new ownership
Urban Jürgensen revival

Urban Jürgensen became 2025’s most discussed watch revival. A 250-year-old Danish horological legacy was transformed into a contemporary luxury brand through family ownership and the technical leadership of renowned independent watchmaker Kari Voutilainen. The brand’s Los Angeles launch event was the year’s most talked-about watch presentation.
Founded in Copenhagen in 1773, Urban Jürgensen produced over 700 timepieces in the early 1800s and developed technical innovations such as ultra-precise marine chronometers. Despite several ownership changes and near disappearance over two centuries, passionate collectors preserved the brand’s reputation among watch experts.
“The biggest, most respected collectors own Urban Jürgensen watches—this brand, this name, is simply the highest level,” said watch writer Thomas Brechtel, highlighting the devoted following among serious enthusiasts, even though the brand remains little known to the general public.
The Rosenfield family acquired Urban Jürgensen in 2021, bringing a collector’s passion to the brand’s stewardship. Co-CEO Alex Rosenfield’s father had collected Urban Jürgensen pieces since the 1990s, which led to an unexpected opportunity to acquire the company when it needed investment to restart.
Kari Voutilainen, widely regarded as one of the most acclaimed independent watchmakers, leads technical development, while his 25-year-old daughter Venla serves as COO. This partnership brings authentic watchmaking credibility while modernizing the brand’s communication to appeal to younger audiences.
The launch collection includes three models showcasing Voutilainen’s craftsmanship: the UJ-1 250th Anniversary Tourbillon limited to 75 pieces (CHF 368,000), the UJ-2 three-hand watch (CHF 105,000), and the UJ-3 perpetual calendar with moonphase (CHF 168,000). Each features clean Scandinavian dial aesthetics, fine guilloché, and hand-applied numerals.
“The image contrasts modern, playful marketing with serious, traditional watchmaking—but it works because it is grounded in artisanal quality,” observed JX Su, founder of SJX Watches.
Rosenfield’s approach emphasizes accessibility rather than exclusivity, targeting a diverse audience including women and younger collectors, not just established enthusiasts. Ellen von Unwerth’s “Time Well-Spent” campaign, featuring people aged 19 to 82, reflects this inclusive vision.
This revival shows how historic watch brands can succeed today by combining genuine craftsmanship with contemporary communication strategies.

Read more
Hublot launches Big Bang Unico Summer 2025 in orange ceramic
Summer vibes: Hublot's orange ceramic big bang unico evokes sunset and ocean waves
Hublot big bang summer range

Hublot introduces the Big Bang Unico Summer 2025, a limited edition of 100 watches. It features a micro-blasted orange ceramic case and a sky-blue bezel, evoking the look of summer light on the sea. Priced at $31,300, the watch highlights Hublot’s expertise in coloring high-tech ceramics and its innovative strap systems.
The orange ceramic case represents a significant manufacturing achievement, requiring precise temperature control and material blends to achieve its deep, golden sunset-like color. Drawing on two decades of ceramic expertise, Hublot uses zirconium-based compounds baked at high temperatures to create scratch-resistant cases with vibrant colors.
Measuring 42mm across and 14.5mm thick, the watch maintains the bold yet wearable proportions typical of the Big Bang line. The micro-blasted finish gives texture to the bright orange case, while the sky-blue ceramic bezel offers a striking contrast. Six H-shaped titanium screws secure the bezel, emphasizing the watch’s structural design. Two dark blue case elements, with matching screws, complete the three-color scheme.
The open dial reveals the technical details of the HUB1280 Unico Manufacture movement. White Super-LumiNova coats the Arabic numerals and hour markers, which sit above the date wheel. A yellow central chronograph seconds hand adds a fourth color. The movement’s main plate, bridges, and date wheel are dark blue, and the 60-minute subdial at 3 o’clock is sky blue.
The column wheel chronograph is visible at 6 o’clock, showcasing Hublot’s in-house movement expertise. This movement consists of 354 parts, runs at 28,800 vibrations per hour, and offers a 72-hour power reserve. It features a silicon escapement and flyback function, allowing the chronograph to be reset and restarted with a single push. The transparent case back displays the dark blue movement against the orange case.
Hublot’s One-Click system allows users to change straps easily without tools. The watch comes with three rubber straps—orange, dark blue, and sky blue, each with a white lining—enabling quick changes to suit different moods and occasions, from beach outings to formal events.
While the color combination recalls Gulf Oil’s racing cars, Hublot states that the inspiration comes from summer, not motorsports. This mix of colors is more dynamic than the single-tone 2023 Sky Blue model, demonstrating how thoughtful color pairing can elevate a design.
The watch is water-resistant to 100 meters, making it suitable for swimming and water sports, even with the chronograph in use. Both the front and back sapphire crystals have anti-reflective coatings. Two chronograph pushers and a large crown ensure reliable operation near water.
With only 100 pieces available, the Summer 2025 edition appeals to collectors who appreciate Hublot’s mastery of materials and seasonal themes. The $31,300 price reflects the complexity of ceramic manufacturing and positions the watch among luxury sports chronographs.
This release reinforces Hublot’s commitment to bold colors and advanced materials, proving that summer inspiration can lead to serious watchmaking.

Read more