Although many recent collaboration campaigns tend to focus on sneakers and their co-creators, that doesn’t mean they can’t be a bit brazen. While Sneaker Politics x ASICS’s newest sneaker is more than enough to marve at, their cheeky promotional campaign is turning heads. Under the title “Just Say No”, the latest sneaker is inspired by the infamous ’80s campaign heralded by the Reagan administration to combat drug usage. Although the campaign doesn’t directly mention its inspiration by name, details spread through the sneaker are enough to draw a connection. Apart from poking fun at the failed “Just Say No’ drug campaign, Sneaker Politics and ASICS have created an equally bold sneaker that meshes the brand’s performance features with style details.
Sneaker Politics x ASICS “Just Say No”
Reimagining ASICS’ famous Gel-Kayano 14 model, Sneaker Politics and ASICS’ new campaign is more than just its bold inspiration. Created with a white mesh base adorned with gold, silver, and red overlays, the Gel-Kayano 14 infuses pops of color with its sturdy silhouette for its new release. A yellow midsole and the red Gel units it houses also create a contrasting effect. The red insole is decorated with a subtle hemp pattern, further alluding to its creative marketing. While the promotional campaign is enough to draw attention, the sleek and stylish design makes the sneaker a worthwhile addition to your wardrobe. The Sneaker Politics x ASICS sneaker is set to release via Sneaker Politics locations on March 8 for $170 on a first come, first serve basis. An online raffle is also open for those looking to try their luck via the boutique’s website. Any available pairs will be sold via the Sneaker Politics website on March 10.
