Reebok and Huntsman are Crafting the Ultimate Athletic Super-Suit

reebok and huntsman flexweave suit brandin cooks hunstsman
Athletic apparel giant Reebok cast its reel far from its home base in Boston, Massachusetts, across the pond to Huntsman, an esteemed London tailor with an extraordinary history in menswear that stretches back over 165 years. Together, Reebok and Huntsman will blend the fabric super-power of Rebook’s Flexweave material with the design prowess of Huntsman to stitch together the first prototype Flexweave menswear suit, made-to-measure for Reebok ambassador and NFL wide receiver Brandin Cooks of the New England Patriots.

This is what athleisure is supposed to look like.

The two iconic brands will collaborate over the coming months to develop and precision-tailor this first-of-its-kind garment, testing the limitations of Flexweave — which features a figure-eight weave structure that interlocks individual fibers — by curating a premium suit.

“After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment,” says Huntsman head cutter and creative director, Campbell Carey, who believes “the perfect suit is a fusion between fit, comfort, and style.” Carey is excited and highly optimistic about working with Flexweave to hit each of these essentials, calling it “an experiment we’ll relish.”

reebok and hunstsman

Meanwhile, the Patriots star athlete attests that, after working with Reebok in the development of the not-yet-released Flexweave footwear styles, he’s eager to see how the “performance fit” material translates into a custom suit. “There are endless opportunities for what we can do with it,” says Cooks.

“Flexweave is one of the most advanced steps in footwear upper construction,” adds James Woolard, brand director for Reebok Running. That promise packs large expectations for its release in a category rife with “innovations.”

But Flexweave could very well be the golden ticket. Reebok has been taking larger strides to reassert themselves as a leader in the category, competing with other big names like Nike and Under Armour. With the buzz around Flexweave, we might just get the next biggest athletic material revolution since gel technology (only this promises to have application beyond the soles of our feet).

Reebok and Huntsman will wrap up their collab come February 2018, with Huntsman delivering the suit to Cooks after months of experimentation and testing at the brand’s Savile Row workshop. For now, Huntsman has only teased us with some prospective sketches of the prototype suit, highlighting its gradient colorway and classic cut.

Living

A Behind-the-Scenes Look Inside a Mattress Factory

A mattress is a mattress, right? Wrong.
Travel

Race Around the World for $50,000 Cash in the Global Scavenger Hunt

This contest is for competitive world travelers who'd love a shot at $50,000 without having to deal with Phil Keoghan.
Living

Own Your Own Minimalist Swedish Retreat with Villa Akerman

This waterside home is peak Scandinavian design an hour south of Stockholm.
Auto

Mercedes-Benz Brings the Juice: Meet the All-Electric EQC Crossover

All we know is that the future looks positively electrifying.
Fashion & Style

The Red Wing x Todd Snyder Moc Toe Boots Are Our New Fall Favorites

These boots are "classic with a different edge," according to Todd Snyder himself.
Fashion & Style

United By Blue and Danner Boots Team Up for Brilliant Bison Boots

Thanks to an ever-increasing population, bison have once again become an increasingly sustainable meat and leather source. And these boots prove it.
Fashion & Style

Make Western Wear Work for You with The Best Men’s Denim Shirts

Grab one now for the perfect piece to wear as summer turns to fall and temperatures oscillate.
Fashion & Style

5 Best Basketball Sneakers on Sale Now From NBA Superstars

With the newest NBA season starting in just a few weeks, you can expect to see a blitz of last year's best basketball sneakers getting price cuts.
Fashion & Style

Keep Your Pants On With the Best Leather Belts for Men

There's even one with a 100-year warranty.
Fashion & Style

Dive In Feet First With the Best Rubber Boots for Men

Fortify your feet with a pair of the best rubber boots and shoes. Our picks are both sensible and stylish.
Fashion & Style

The 5 Best Sneakers for Men You Can Buy Right Now

Whether you're running, walking, playing basketball, or — dare we say it — sneaking, you're probably going to find yourself inhabiting a pair.
Fashion & Style

The Best Fall Sales on Menswear and Gear This Weekend

Jackets, outdoor gear, watches, shoes — you name it, we've found a deal on it.
Fashion & Style

Boulder Denim 2.0 Are the Stretchiest, Most Comfortable Jeans You Can Buy

Yes, they really are the stretchiest. And the most comfortable.
Fashion & Style

Peak Design’s Travel Line Is the Kind of Compartmentalized Luggage Bag We love

This bag has pockets inside pockets inside pockets!