Skip to main content
  1. Home
  2. Fashion & Style
  3. News

2024 PAKA Impact report shows that they’re succeeding at making a difference

Proof is in the pudding for PAKA

Peruvian Alpaca farmers
PAKA

PAKA is more than just peak performance wear utilizing alpaca fibers. It is a passion project dedicated to making a difference in our closets and in Peru, where they source all of their alpaca. They still use the same weavers from the same village they did when the whole thing started with the original hoodie. They are working on becoming even more sustainable and are always on the hunt for how they can get better on the garment stage and behind the scenes. Every once in a while, we get confirmation that we’re on the right path, and they did with the PAKA Impact Report for 2024.

“Our partners in Peru are the foundation of everything we do,” commented Kris Cody, Founder and CEO of PAKA. “Since founding PAKA on a weaver’s rooftop in 2017, our mission has been the same goal: to bring you closer to the people and animals behind your clothing. We believe real impact starts at the source. As we step into our next chapter, I’m beyond proud to share PAKA’s biggest milestone yet: the creation of our very own nonprofit, the PAKA Foundation. This entity will be tasked with meaningfully and directly allocating 1% of our revenue directly back to the Peruvian communities where all our products are born.”

Recommended Videos

Giving back in Peru

PAKA weavers
PAKA

The report shows that they are continuing to grow their impact in multiple ways, but the big highlights from the report are:

  • Prioritizing Sustainable Materials: PAKA continues to lead with sustainably. 64% of its clothing is crafted responsibly using sourced Peruvian alpaca fiber, organic cotton, and merino wool—and 100% of products are free of restricted substances and PFAS chemicals.
  • Investing in 300+ Quechua Weavers: They have grown massively since they started on a weaver’s rooftop in 2017. In 2024, the company grew from 200 to 300+ employed women artisans, providing stable, equitable incomes.
  • Supporting 7,450 Alpaquero Families: PAKA’s supply chain depends on thousands of Peruvian alpaca families–known as Alpaqueros that live in the rural Andes. In 2024, PAKA built two greenhouses in Parinas-Puno, providing fresh, nutritious food for these local families living in high altitudes.
  • Expanding Education for Peruvian Women: Through a partnership with nonprofit Peruvian Hearts, PAKA financed university tuition for 17 Peruvian women in 2024 alone, bringing the total number of scholarships to 24. They are also passing the entrepreneurial spirit on to others with the PAKA Entrepreneurial Fund.
Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
Breitling Salutes America’s 250th With Two Star-Spangled Avengers
The Swiss watchmaker says it's the only luxury brand with an official America250 collection — and the drop is US-only.
Wristwatch, Arm, Body Part

Breitling has unveiled the Avenger America250 — two US-exclusive limited editions marking the country's 250th birthday this July 4 — and the run sizes are as rare as the date is big.

The Avenger Automatic 42 is capped at 250 pieces, one for each year of independence. The Avenger B01 Chronograph 42 Night Mission is the unicorn: just 50, one per state.

Read more
Weiss Teamed Up With a Nashville Denim Brand on a New Watch
imogene + willie tapped fellow Nashville maker Weiss Watch Co. for a hand-built, made-in-USA automatic.
Wristwatch, Watch, Strap

Nashville watchmaker Weiss Watch Company has teamed up with fellow Music City residents imogene + willie on a limited-edition release. It's snazzy, it's automatic, and it is officially up for sale.

The i+w x Weiss 38mm automatic 002 is a clean, classic-looking field watch with a single complication — a date window down at the 6 o'clock position — and is the second collab between the two brands.

Read more
Why you should be wearing the biggest underwear brand you’ve never heard of
Pair of Thieves is the third biggest underwear brand and they think your balls will love their fabric
Person, Body Part, Finger

I talk a lot about the importance of style. Fit, function, and fashion come together to make your personal appearance a reflection of who you are and who you intend to be. The value of quality over brand names. The importance of good tailoring over fast fashion. Wearing a suit the right way. The best shoes for your look. The way you can send a message without ever opening your mouth. But you know what I don't ever talk about? Skivvies. That's right, I don't talk about underwear. You know why? Because it is something that I (and I reckon you too) just don't think about. But, in ten minutes with David Ehrenberg, CEO of Pair of Thieves, that all changed. I started thinking about underwear. And he convinced me to try his brand, because he was certain that my balls would love it. He was right. But what is it about Pair of Thieves, and underwear in general, that made them skyrocket to the top of an industry most men don't think about?

Our goal isn't to make underwear some aspirational luxury item– it's to make it the best part of getting dressed. That's reflected in our fabric, our fit, and how closely we listen to real customer feedback. We see underwear as part of personal care, and upgrading it should feel easy, accessible, and genuinely worth it. - David Ehrenberg CEO Pair of Thieves

Read more