Be Made to Measure in These Custom Clothing Brands

Feel like you’re in a rut when it comes to your professional wear? Perhaps you’ve been wearing the same outdated suit for five years or have simply gotten comfortable with your collection of too-large dress shirts. Trust us, we get it — when you’ve let things go for so long, it can seem impossible to do anything but stay stuck in your old routine.

But what if we told you there was a way to get a whole new, tailor-made-for-you wardrobe without lifting a finger? Sound too good to be true? Well you’re in luck, because you’re about to get a crash course in the wonderful world of e-tailoring.

Here’s the gist. In the last few years, a lot of traditional tailors have decided to take their skills from the workroom onto the Internet, allowing guys to get fully customized looks from the comfort of their homes all by answering a few easy questions online. This means that in a matter of minutes, you can lay the groundwork for a total closet revamp, which will arrive conveniently at your doorstep. And, it should go without saying that a fitted shirt, suit, or pair of trousers are foundational for appearing put-together, in-charge, and confidently competent. 

Interested in learning more? Check out our guide to some of the best made-to-wear brands on the market!

Black Lapel

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If you’re looking for a custom suit that’ll fit like a glove and have you standing out in the crowd, you should pay the folks at Black Lapel a visit. The process couldn’t be simpler: you log onto the site, select a suit you like, specify a few design specifications, submit your measurements, and in 15 minutes you’re good to go. And if you’re worried about measuring yourself, the company provides super helpful videos that guide you through the entire process.

The goods: Black Lapel currently offers customizable suits, blazers, shirts, pants, and vests.

Cost and shipping: Shipping’s free, with most items arriving within 3-4 weeks. Suits cost anywhere between $499 and $950, which isn’t bad considering they’re fit to your form.

Customize Your Style

Proper Cloth

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In need of a crisp, made-for-you shirt, but don’t have time to go into your local tailor? Then you might just want to click your way around Proper Cloth, the preeminent brand for customized dress shirts. Burgeoning fashionistos can sift through 500 different fabrics and dozens of styles until you land on a combination that works for you. Then simply send off your measurements and wait 2-3 weeks for your dream shirt to arrive on your doorstep. Anything less than perfection is met with the brand’s Fit Guarantee, where the company’s team will alter the garment until the fit is just right.

The goods: Proper Cloth specializes in dress shirts but also does made-to-order jackets and is expanding into suits and trousers.

Cost and shipping: Shipping’s free, with most items arriving within 2-3 weeks. Dress shirts range in price from $85 to $340.

Customize Your Style


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With an expansive network of showrooms from Beverly Hills all the way to Toronto, Indochino has quietly become one of the biggest made-to-measure menswear brands on the market. While the company offer shirts, pants, and blazers, its calling card remains the customizable suit. Customers select from a wide array of different designs, select modifications to their hearts’ desires and then submit their measurements, guided by video tutorials. Worried that you messed up? Indochino offers a Fit Promise, which guarantees that its designers will work with you until you’re totally satisfied.

The goods: Indochino currently customizes suits, blazers, shirts, tuxedos, vests, and pants.

Cost and shipping: Shipping’s free on orders over $150, with most arriving within 3-4 weeks. Most suits start at around $399.

Customize Your Style

Ratio Clothing

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Ratio Clothing has developed a streamlined process for getting your hands on a customized dress shirt with its blueprint design platform. To get started, all you have to do is fill out a quick, eight question survey detailing some of your basic measurements. This information then gets processed by a special algorithm, which determines your unique “Blueprint.” This blueprint shows the exact specifications of your shirt and allows you to tinker with the fit until you’re fully satisfied. And if you need an alterations upon delivery, the design team is more than happy to work with you until it’s perfect!

The goods: Ratio Clothing sells both dress and tuxedo shirts.

Cost and shipping: Shipping varies depending on the garment, with most products arriving in 4-5 weeks. Dress shirts range in price from $98 to $165.

Customize Your Style

Modern Tailor

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For those interested in doing a little e-tailoring without breaking the bank, Modern Tailor could be a great fit. After taking ten minutes to list preferences and provide some measurements, customers can select from a wide array of different products, including dress shirts, suits, blazers, and vests. And if you’re a first-timer unsure about how all this online customization works, Modern Tailor offers new customers the option to order a “trial shirt” for under $25. If you like the fit, then you can use those same measurements to buy a whole arsenal of tailored clothing.

The goods: Modern Tailor currently sells shirts, suits, jackets, pants, vests, and ties.

Cost and shipping: Shipping varies depending on the garment, with most products arriving in 3 weeks. Suits range in price from $300 to $370.

Customize Your Style


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Heritage brand Gitman has been in the garment game for decades, in which time it has perfected the art of the tailored shirt. Customers simply visit the site, type in their measurements and denote what kind of fabric, collar cut, cuff finish, and buttons they want. Afterwards, the pros at Gitman get to work creating a one-of-a-kind dress shirt. The company also specializes in ties, so it would be an absolute mistake not to take advantage of their rich selection of different necktie options.

The goods: Gitman sells dress shirts, ties, and trousers.

Cost and shipping: Standard shipping’s free, with most items arriving in 1-2 weeks. Dress shirts range in price from $145 to $255. Ties run from $115 to $145.

Customize Your Style

Tom James

For something a bit more elevated, consider beginning your tailoring journey with Tom James. You’ll meet with a clothier who will consult with you about your wardrobe needs in either one of the brand’s showrooms or in the comfort of your own home. They’ll note what updates you need and take 31 full measurements to ensure a fantastic fit. The design team will then use this information to craft your customized looks, all of which will feature the brand’s trademark bespoke details, such as functional button holes, ticket pockets, and contrasting stitching. 

The goods: Tom James offers suits, jackets, trousers, shirts, and ties.

Cost and shipping: Shipping costs depend on the garment/package.

Customize Your Style

And if you’re thinking you should one-up all these brands and go for a fully-bespoke, hand-made suit, check out our editor-in-chief’s experience of the process here.

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