Skip to main content

The Manual may earn a commission when you buy through links on our site.

Mack Weldon Partners with J. Crew to Bring Us All Prime Cotton Underwear

If you’re a regular reader of The Manual (we’re going to assume you are since you’re already here), you’re probably familiar with our near fanboy status when it comes to direct to consumer men’s essentials brand, Mack Weldon. From joggers, to underwear, to undershirts, to socks, to our favorite travel backpack, Mack Weldon’s clothing essentials are known for their luxurious and premium technical fabrics, simple, yet modern design aesthetic that often feature an athletic cut and totally relaxed vibe.

And now, for the brand’s latest foray into the world of brick-and-mortar retail (their first was also selling regular Mack Weldon products in J. Crew stores), Mack Weldon is launching their new Prime Cotton range of heritage-inspired underwear made exclusively for well-to-do, middle-class contemporary casual brand, J. Crew.

“As a growing company we look to partner with like-minded brands to further customer awareness,” said Michael Isaacman, co-founder of Mack Weldon. “J.Crew’s innovative men’s shops, coupled with their unique ability to curate third-party brands alongside their own product, made this an ideal match.”.

mack weldon j crew prime cotton collection
Image used with permission by copyright holder

The Prime Cotton line features a $24 trunk, a $28 boxer brief, and a $38 undershirt. All the pieces in the collection are made from premium, long-staple cotton that has been infused with an inner core of nylon, created to regulate body temperature. As body heat rises, the Prime Cotton product works to keep the body cool and, according to Mack Weldon, does not currently exist in any other cotton products today. This collection is great for guys who sleep hot and find themselves waking up sweaty more often than not. But you don’t have to be asleep to enjoy the cooling effects — the underwear will keep you chilled even just walking to and from work or lounging around the house.

“We wanted to take this idea of ribbed underwear that speaks to J. Crew’s heritage style, and update it with Mack Weldon technology,” said Matthew Congdon, Mack Weldon’s vice president of design, in a statement. The combination of Mack Weldon tech and J. Crew styling couldn’t work any better. The ribbed cotton along with buttons and a more traditional underwear fly offer up luxurious-looking style and total comfort.

All three Prime Cotton pieces are available today at J. Crew online and in select store locations.

Interested in finding even more underwear that’ll keep you looking and feeling cool all seasons long? We’ve got all the best options right here.

Chase McPeak
Former Digital Trends Contributor
Chase McPeak is the former Lifestyle Editor. Chase regularly appeared on Beards, Booze, and Bacon: The Manual Podcast where…
How do you feel about Crocs? There’s a big Crocs sale for early Prime Day
Crocs worn on models feet for early Prime Day deals

Crocs are hit or miss with some people. The folks who wear them love them and absolutely adore how comfortable they are. If that describes you, you're going to want to listen up because right now, a huge Crocs sale is happening at Amazon as part of its early Prime Day deals. We don't have a specific style or pair to call out, at least not up here. We highly recommend shopping the sale because there are Crocs in a wide variety of styles and accessories -- the Jibbitz you clip onto the Crocs.

 
What to shop in the Crocs early Prime Day sale
Crocs come in a vast array of styles, not just the clog-looking variety in a bevy of colors. For example, there are the Crocs , which, unfortunately, are not on sale currently. Or, the , which are on sale at $50 instead of $55. What about some flip-flops for summer? The are $22, down from $30.

Read more
The best places to buy vintage t-shirts: Our top picks
Rep your favorite fandom with these tees
Man in Levis tee

 

The best men's clothing will always be full of divisive ideas. As we push the boundaries of what is acceptable, stylish, or masculine, certain items in your closet or drawer will cause backlash for some and praise from others. However, one item will transcend this argument (while simultaneously being the most hotly debated part of it) mostly because it sparks something nothing else in men's fashion does: nostalgic conversation. T-shirts may always walk the line between beloved casual and home wear, but vintage t-shirts find a way to transport us back to a time when the world felt simpler.

Read more
NFL’s Kirk Cousins reveals his secrets for the ideal boating day on the lake
The perfect boat and the perfect hat for the NFL QB
Kirk Cousins driving a boat

Nothing beats a day on the lake. Or the ocean. Or even the pool. But not every day on the lake is the same, and some of those moments on the water call for more than just a summer set or a great summer look. Being by the water is nothing compared to being on the water, feeling the waves and basking in the sun where the closest person is sitting on dry land.
That's where Manitou comes in, with its mission to get people off the sand and spend their time getting wet. And no one is better to help Manitou get people out on Lake Michigan better than hometown hero Kirk Cousins, who teamed up with the brand to bring a new twist on the pontoon boat.
We had the opportunity to sit down with the NFL quarterback to ask him questions about the boats, his day on the lake, and even a little football. When he's not leading a team with his arm, he's spending time with his family on the water, and he gave us a peek into his ideal day on the lake, and one of the items he always wears.

Why Manitou?

Read more