As soccer continues to inspire new trends and designs, PUMA is going all in on the aesthetic in a new collaboration with KidSuper. Colm Dillane, also known as KidSuper, and PUMA take on another soccer-inspired partnership, this time inspired by another aspect of the game: the coaches. In a new campaign titled “The Gaffers,” KidSuper and PUMA debut a new look for the V-S1 sneaker, a pitch-inspired silhouette that’s made for the field. In this campaign, the duo also debuts a new silhouette, the PUMA Brazil, which showcases two contrasting ways to pay homage to ‘the beautiful game.’ Along with these sneaker styles, the campaign also features iconic tracksuits and apparel that unite the world of soccer. With a mix of textured suppers and colorful hues, this collaboration brings out more of soccer’s vibrancy to life.
KidSuper and PUMA call the shots with new collaboration
Equipped with two new designs, KidSuper and PUMA’s latest collaborative campaign takes inspiration from the coaches who call the shots in the soccer world. The first release involves the reiteration of the V-S1 sneaker, a lifestyle model inspired by soccer cleats. Revamped with fuzzy suede uppers and overlays, this design seems larger-than-life, while still maintaining a sleek silhouette. On the other hand, the pair also takes on a new silhouette in the form of PUMA Brazil. Featuring two gum-soled colorways with distressed and faded uppers, this lifestyle sneaker conveys the appearance of a well-worn sneaker. These suede panels enable users to add more dimension and depth to the design, introducing a new, unique detail to the lifestyle sneaker. Both silhouettes will be available starting September 1 via PUMA’s online store, retail locations, and select stockists.
