While many of PUMA’s recent viral releases have come from in-house projects that involve remixing their archival designs, that doesn’t mean PUMA has forgotten about one of its most exciting long-standing partnerships in recent times. Since 2014, singer-songwriter and businesswoman Rihanna has partnered with athletic brand PUMA in different capacities for new collaborations and releases. In 2016, Rihanna’s FENTY brand debuted its first collaborative collection with PUMA, marking the start of a lengthy partnership that’s brought several must-have pieces and footwear. Through various collaborations, the partnership between FENTY and PUMA has evolved into a staple for the brand. In their newest release, the duo is taking it back to one of their most famed sneakers, the Avanti, for a sleek and slimmed-down shoe that’s perfect for the trends of the summer.
FENTY and PUMA release another retro runner hit
In a week filled with FENTY and PUMA news, the pair has brought their magic once again with the release of a new colorway for the Avanti sneaker. Along with a collection that takes on the soccer world with a fashionable twist, the Avanti sneaker arrives in two iterations and two colorways. The Avanti and Avanti LS versions of the silhouette arrive in a unisex “Black-Prarie Tan” and a “Pale Plum-Alpine Snow” option for women. The ‘Black-Prarie Tan” Avanti design comes with a soccer-inspired fold-over tongue, stitching, and a transparent TPU heel. Bringing the classic soccer shoe look to the forefront, the Avanti sneaker is a retro charmer whose black and tan colors evoke a more elevated look for the design. The Avanti sneaker is available only via PUMA’s app and retails for $120.
