‘Tis the season for beach weekends, cookouts, and glorious rounds of golf. If your wardrobe for the links could use a refresh, Fabletics just launched its second collaboration with Malbon. Inspired by the ocean, the collection features green hues and marine motifs. It’s a his-and-hers collection, with polos and trousers alongside dresses and leggings—garments that look as dapper on the greens as they do in the clubhouse dining room.
The partnership unites two companies with reputations as disruptors in the sports apparel space. Founded in 2017, Malbon has built a loyal following by blending golf apparel with streetwear, fashion, and art. The company has flagship stores in Los Angeles and New York City in addition to a large digital presence. If you follow the PGA Tour, you’ve seen hotshots like Jason Day, Charley Hull, and Sungjae Im sporting Malbon.
Fabletics, founded in 2013, pioneered the direct-to-consumer membership model for high-performance activewear. The brand operates more than 120 retail stores worldwide with collections for running, lifting, golf, and tennis. Its garments feature technical fabrics that wick moisture, protect against UV rays, and keep athletes comfortable, stylish, and agile. Partners include professional athletes alongside fashion-forward celebrities like Ja’Marr Chase, Kevin Hart, and Khloé Kardashian.
“I’m not a role model, ma’am. I’m a golfer.” – John Daly
The immortal comedian Mitch Hedberg had a great bit about Gatorade: why market such a refreshing lemon-lime electrolyte tonic strictly to athletes? What about the vast demographic of the sweatless sedentary who are just…thirsty? That’s how I feel about golf attire. The last time I swung a club, Smash Mouth was topping the charts—but so what? Nobody bats an eye if you wear a navy blazer without a sailing background or aviator sunglasses without a pilot’s license. Golf clothes look sharp whether you’re chasing birdies or brunch reservations. When I wear them around New York City, women assume I work at Goldman Sachs and summer on Martha’s Vineyard. I seldom go out of my way to correct them.
