Just for Kicks: Introducing the Bab from Greats

just kicks introducing bab greats
If you haven’t already caught wind of the up-and-coming Brooklyn-based footwear company Greats, it’s time you took notice. The company has been absolutely killing it lately with it’s Warby Parker-eqsue direct-to-consumer business model and line of high-quality kicks.

Fresh off a major infusion of capital a couple months ago, they’ve just released a new sneaker. The Bab –shamelessly named after founder Ryan Babenzian– is a light and low-impact shoe inspired by the silhouette of footwear designed for runners.

The upper layer of mesh hyperfused with nubuck gives the shoes a super light, airy, and breathable feel — perfect for warm weather styling. Even the insole (something that’s often overlooked by other shoe manufacturers) is designed with a lightweight honeycomb structure to keep the shoe feather light, but also extremely comfortable to wear.

Then there’s the outsole — the foundation of the shoe. Greats designed the Bab’s outsole with a specially-engineered polymer compound that’s not only insanely light, but also extremely flexible, stress-crack resistant, and durable.

These guys spare no expense when it comes to the materials their shoes are made with. But despite the fact that they make a point of not cutting corners during the manufacturing process, Greats shoes are still rather affordable — thanks largely to their direct-to-consumer model that cuts out the middleman and circumvents any retail markups. A pair of Babs currently sells for $59, and comes in your choice of white, black, or red.

Find out more here.

Travel

Traveling Alone Can Be an Unforgettable Adventure with Contiki

Ever wanted to climb a volcano and make chocolate in the same trip? Check out Contiki and their curated trip to Ecuador.
Grooming

Give Your Mustache a Twirl with these Best Mustache Waxes

Take control of that thing, man. Every mustache needs mustache wax to reach its full potential.
Food & Drink

What Is Baijiu: 4 Brands to Try Right Now

Baijiu is one of the most-consumed spirts in the world. It's time to learn why.
Outdoors

Outdoor Retailer Winter Market 2018: The Best Gear of the Year

Get ready for knitting machines that eliminate scrap waste, hiking boots made from algae, and biodegradable down.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.
Fashion & Style

Say Goodbye to Down with the United By Blue Bison Puffer Jacket

Bison fiber is also remarkable for its laundry list of benefits — it regulates temperature, it’s hypoallergenic, and it’s actually warm when wet. 
Fashion & Style

The Best Work Pants for Men That Are Both Sturdy and Stylish

Work pants aren't just for the outdoorsman, but if that happens to be you? All the better.
Fashion & Style

Snow Doesn’t Stand a Chance Against the Best Winter Boots for Men

Brands big and small, expected and unexpected — we’ve got you covered.
Fashion & Style

The Best Men’s Parkas for Braving the Cold

The parka is the undisputed heavy hitter of any winter outerwear lineup.
Fashion & Style

Stay Dry in Style with the Best Rain Jackets for Men

There's a rain jacket for every style and budget.
Fashion & Style

Keep Your Digits Warm with the Coolest Men’s Winter Gloves

Never lose feeling in your fingers again.
Fashion & Style

Burn Your Snuggie and Get Yourself One of the Best Men’s Bathrobes Instead

Pick between styles loved by mountain men, island-hopping billionaires, and modern minimalists.
Fashion & Style

Hugh Hefner’s Iconic Silk Smoking Jacket Is Up for Auction

Worn everywhere from the Playboy Mansion to press and media events, Hef's jacket has been around the block in more ways than one.