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Just for Kicks: Introducing the Bab from Greats

If you haven’t already caught wind of the up-and-coming Brooklyn-based footwear company Greats, it’s time you took notice. The company has been absolutely killing it lately with it’s Warby Parker-eqsue direct-to-consumer business model and line of high-quality kicks.

Fresh off a major infusion of capital a couple months ago, they’ve just released a new sneaker. The Bab –shamelessly named after founder Ryan Babenzian– is a light and low-impact shoe inspired by the silhouette of footwear designed for runners.

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The upper layer of mesh hyperfused with nubuck gives the shoes a super light, airy, and breathable feel — perfect for warm weather styling. Even the insole (something that’s often overlooked by other shoe manufacturers) is designed with a lightweight honeycomb structure to keep the shoe feather light, but also extremely comfortable to wear.

Then there’s the outsole — the foundation of the shoe. Greats designed the Bab’s outsole with a specially-engineered polymer compound that’s not only insanely light, but also extremely flexible, stress-crack resistant, and durable.

These guys spare no expense when it comes to the materials their shoes are made with. But despite the fact that they make a point of not cutting corners during the manufacturing process, Greats shoes are still rather affordable — thanks largely to their direct-to-consumer model that cuts out the middleman and circumvents any retail markups. A pair of Babs currently sells for $59, and comes in your choice of white, black, or red.

Find out more here.

Drew Prindle
Drew is our resident tech nerd. He’s spent most of his life trying to be James Bond, so naturally he’s developed an…
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