Casio Announces New G-Shock X Gorillaz Watch Collection

In honor of Casio G-Shock’s 35th anniversary, the timepiece specialists have released a tantalizing collaboration with one of the world’s most successful virtual acts: Gorillaz. With the release of the band’s new album, The Now Now, the G-Shock x Gorillaz effort comes at a perfect time for the two internationally celebrated brands.

g shock x gorillaz watch collection 7

The collaboration reinvents some of G-Shock’s classic styles with the Gorillaz cartoon band members as design inspiration. 

Consisting of one of Britain’s most innovative musicians and former Blur frontman, Damon Albarn, comic book visionary Jamie Hewlett, former Clash bassist Paul Simonon, the Verve guitarist Simon Tong, and Nigerian drummer Tony Allen, Gorillaz released their self-titled debut album in January 2007, and have garnered a cult following ever since. Now those cult members have a chance to rep Gorillaz on their wrists with the G-Shock x Gorillaz watch collection. 

The bespoke DW5600 has been refit for three of the cartoon members: 2D, Murdoc Niccals, and Noodle in three distinct colorways. G-Shock’s DW5600 case, “The Origin,” is a classically-styled, durably-built timepiece that first hit stores in 1986, boasting the company’s sought-after shock resistance, 200-meter water resistance, and a scratch resistant LCD face. Each new silhouette showcases these three band members’ personalities through character-specific detailing and individual packaging. 2D’s rendition sports a standout white colorway that was actually revealed in the Gorillaz music video for “Humility.” The white contrasts perfectly with the dark-toned personalities and colorways of Murdoc’s black and gold appearance, and Noodle’s army-green variation.

A fourth model is inspired by Gorillaz visual drummer, Russel Hobbs, which comes in a more robust GX56 case, “The King.” This watch stands apart from the rest because of its solar-powered source, yet still gives you the G-Shock promise of shock resistance, as well as mud- and water-safe protection.

The full G-Shock x Gorillaz collection has already sold out of pre-sale opportunities (probably because I already purchased two), but they’ll be available at the G-Schock Soho Store and online this winter. Murdoc and 2D’s variants will retail for $120 beginning November 15 and Noodle and Russel following on December 15 for $120 and $170 respectively.

For other G-Shock watches, check out the recent G-Steel iteration here.

Fashion & Style

Father’s Day Gifts for the Somewhat Fashionable Dad

Wearable gifts that will be appreciated by both the fashionable Dad and the Dad that needs a little help in the wardrobe department.
Culture

19 Classic Books Every Man Should Read (or Re-Read) in 2019

Make 2019 one for the books. Here's your reading list for the rest of the year.
Living

Essential Tools Every Man Needs for his Home (and the Things to Store Them In)

A good set of tools is a totem of responsible manhood.
Travel

The Best Road Trip Songs: Hit Play Then Hit the Gas

Ah, the open road! It beckons us to cast aside responsibility, embrace the unknown, jump in the car, and just go. Take this mixtape with you.
Fashion & Style

Our Top Gear and Apparel Picks from Public Rec’s Leisurewear Lineup

Public Rec combines the soft, comfortable, performance fabrics of athleisure wear with the classic shape and styling of regular clothing.
Fashion & Style

5 Great Dive Watches to Wear While You Snorkel in the Sun

You probably won't need these for any actual diving, but that's not really the point.
Fashion & Style

TACS Watches: Lifestyle-Inspired Design Where Form Meets Function

TACS watches are an easy way to upgrade your watch rotation.
Fashion & Style

Support Our National Parks By Stunting a Parks Project X Jungmaven Hemp Tee

The tees in the collaboration are the perfect purchase for someone who wants to support the National Parks while also wearing something that would work perfectly on a hike in them.
Fashion & Style

The Best Jeans for Men to Wear in Spring and Summer 2019

When things get a bit warmer, pair these with classic white T-shirts and tank tops, linen button-up, or no shirt at all once that summer tan has finally kicked in. 
Fashion & Style

The Classic Clarks Wallabee Boot Just Got a Serious Upgrade

Fun fact: The Clarks Wallabee Boot was developed as the world’s first comfort shoe.
Fashion & Style

The Best Men’s Shorts to Wear this Summer, According to Inseam Length

Feeling adventurous? Go the full monty with a four-inch inseam. A bit on the conservative side? At least keep the shorts above the knee. 
Fashion & Style

What to Wear for Memorial Day and the Official Start of Summer

Make this Memorial Day outfit memorable. Follow our basic guide and you won't fail to be fashionable.
Fashion & Style

The Best Light Jackets and Windbreakers to Wear When Summer Temps Drop

You’ll be glad you invested in something that looks as great on you as it does draped around someone special’s shoulders.
Fashion & Style

Shark Tank Style: The Winning Clothes You’ll Actually Want to Wear

These are the few fashion brands that have swum with the sharks and lived to tell the tale.