Skip to main content

G-SHOCK Tags Chari & Co For Exclusive GA500K Watch

Earlier this month, Casio’s G-SHOCK released its first-ever collaboration with internationally known bike shop turned street-style and cycling brand, Chari & Co. The two have put together a limited edition timepiece, the GA500K, that is a perfect right- or left-hand man for all your cycling and high-activity endeavors.

Both brands boast a shared Japanese heritage and commitment to delivering on durability. Chari & Co, located in the Lower Wast Side in New York City, are known for their stylish, yet sturdy, urban apparel and gear. If you’re not familiar with Casio’s shock-resistant G-SHOCK series, it’s a watch built on toughness or, as developer Mr. Ibe’s inspiration suggests — a watch that never breaks. It’s easy to see why this collaboration makes perfect sense.

Image used with permission by copyright holder

The new timepiece highlights a design inspired by the three main components of a bicycle, which forms a triangular geometric pattern in shades of black and olive.

Recommended Videos

“It’s really fascinating to be a part of a collaboration between G-SHOCK, a company whose product brings to mind style, dependability, and durability, and Chari and Co, whose roots are at the center of a culture where those qualities are of huge importance. The design of the watch itself is directly inspired by the bike frame, the focal point of any bicycle. A good bike frame needs to be built with precision and accuracy, and the G-SHOCK is known for its precise time-keeping. The two exist on the same level,” says professional cyclist, Chari & CO Ambassador John Kniesly.

The collaboration also brought about a whole new case design for the G-SHOCK series, while keeping it’s tough-as-nails qualities. This new case for the GA500 model still flaunts the shock resistant technologies, but also boasts a wider, more legible face than its earlier cousin. Furthermore, a second hand, which acts as a stopwatch and countdown timer, was added to help keep track of your daily schedules and workouts.

Image used with permission by copyright holder

The watch also features  200M Water Resistance, a LED Light, 48-city World Time, 5 Daily Alarms, a Retrograde 1/100th-second Stopwatch with Target Time Alert, and a countdown timer.

The GA500K is available now for $190 and can be found at the Chari & Co NYC storefront, as well as the respective websites of Casio and G-SHOCK .

Bryan Holt
Former Former Digital Trends Contributor, The Manual
Bryan Holt is a writer, editor, designer, and multimedia storyteller based in Portland, Oregon. He is a graduate from the…
Topics
Hunter x Represent redefines western style with a new cowboy boot drop
Hunter, Represent unveil a new cowboy boot
hunter boot in saddle

When it comes to creating a sturdy yet stylish boot that can withstand rain and the elements, Hunter is well established as a major player in the industry. Known for their chic yet practical rainboots, Hunter has nailed the concept of balancing style with function, even in the most extreme environments. Now, with fellow British-based brand, Represent, Hunter is taking on a new frontier: the American West. While both brands hail from the United Kingdom, this partnership explores the ultimate Americana footwear, the cowboy boot. With a fusion piece that embodies this heritage silhouette, both brands have elevated the style with their distinctive British flair. Bringing two new boot styles to the table, this collaboration draws inspiration from Western aesthetics, featuring details reminiscent of vintage cowboy boots. 

Hunter x Represent takes on the cowboy boot with British flair

Read more
Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage
Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy
The 'High Fidelity' timepiece up close

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF ('High Fidelity') luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

Read more
How to spot a true limited edition watch (and avoid overpriced hype)
The truth about limited edition watches: How brands fake exclusivity
A row of four luxury watches.

‘Limited edition’ is a term long linked with exclusivity, prestige, and rarity – in the realm of luxury timepieces, this typically comes with hefty price tags. But what if it references only the term and is merely the illusion of exclusivity? No two brands are the same, and the same applies to two limited editions. While some are actually scarce, many others are simply marketing tools used to build up hype and create an artificial demand for the item. Watch enthusiasts understand the intricacies in order to avoid purchasing exclusivity that does not exist. It is important to know thy luxury, plus when and why limited editions aren’t always rare. 

Playing the numbers game

Read more