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Woolrich and Almond team up for second collaboration

Ann Binlot
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american surf woolrich and almond team up for second collaboration my9a8650
Woolrich teamed up with lifestyle surf brand almond for their second collaboration. The second “Wax and Wool collection takes inspiration from the heritage of Woolrich, and the California coastal lifestyle of the made-in-California label Almond.

“All we have ever cared to do is make things we believe in, and work with people we enjoy,” said Almond founder Dave Allee.“Our collaboration with Woolrich fits nicely into our mantra and we’ve had the tremendous pleasure of working with the Woolrich team to design and manufacture select pieces that speak to the values and aesthetics of both brands.”

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“Almond shares the Woolrich ethos to create timeless, essential products for outdoor loversfrom all walks of life —whether you’re an avid surfer or craftsman,” said Joshua Rich, executive vice president at Woolrich. “There’s something about this collection that will help you channel that laid-back Southern California lifestyle no matter where you wear it.”

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The “Wax and Wool” spring/summer 2016 consists of everything you need to be out on the beach. The surfing sheep t-shirt features the logo Almond developed with Woolrich, that can also be found on five limited edition surfboards. The trekker twill short pays homage to surf culture’s iconic patch pockets and outdoor-inspired boot lace draw-string. Pre-washed, 100% cotton twill.

Each surfboard in the “Wax and Wool” collection was custom-built and hand-shaped by Almond, using graphics inspired by Woolrich, which includes the Pennsylvania brand’s classic buffalo check, “a topographic print of the Allegheny Mountains surrounding the historic Woolrich Woolen Mill, and an all over “surfing sheep” custom logo created for the collaboration.

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Woolrich, a brand typically known for its wool blankets and plaid shirts, will soon dabble in the bicycle space as the company has announced a creative collaboration with the Italy-based company, Deus CycleWorks. Dubbed the Woolrich JRB E-Bike — a pseudo, pedal-assist electronic bike — the duo's partnership comes packaged within Woolrich's Spring/Summer 2017 collection. Though no specific price was given regarding the exclusive release, the companies did say the bike would be available for purchase via all Woolrich's stores.
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Built for ultimate durability and as stylish as any bike on the market, the Woolrich x Deus E-Bike perfectly encapsulates what makes each brand so great. A double matrix, as the press release refers to it, of outdoor style mixed with urban flair gives the bicycle unique character while remaining incredibly functional. Its "fat" tires make it adept at not only traversing your favorite trail runs but also perfect navigating around the city with ease.

"With an aggressive look and a sporty grip, built entirely by hand in Italy by Deus CycleWorks, it responds to the diverse needs of the contemporary man," reads the collaboration's press release. "Also, thanks to a system of completely integrated pedal-assist that turns the Fat into a veritable E-Bike with an overall weight of less than 15 kilos [which is] a surplus value and a peculiarity for bikes of this type."
Once available, the bike will hit the Woolrich store shelves adorned with tones of tobacco brown, blue, and charcoal gray blended together and accented by red, sage green, and natural Earth colors. The perfect commuter bike or trail rider, the JRB E-Bike may be a rather odd addition for a clothing brand like Woolrich but the finished product shows it knows exactly what it's doing and has employed some of the industry's best to help pull it off.

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As we get ready to head into Memorial Day weekend, time to upgrade your beach wear with some fun new boardshorts by Volcom. The 2016 Collection includes a variety of different lengths, styles and colors all designed to gain you some positive attention at the pool or beach.

The company recommends its 22-inch boardshorts for when you want to cover your thighs, but if you're wanting to show a little more leg, then the 18-inch boardshorts may be the ticket. They also have shortie 16 to 17-inch boardshorts that really show off your toned legs—a reward for all those hours spent at the gym.

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TGIF Shopping: Woolrich Re-Teams with FairEnds For Limited-Edition Cap Collection
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Outdoor clothing company Woolrich is teaming with classic American cap-makers FairEnds for an exclusive collaboration launching today.
“Partnering with a brand like Woolrich, whose history in American apparel and design goes back 186 years, offers an incredibly exciting opportunity to bring these historic patterns to new life,” said Ben Ferencz and Martin Carvajal, co-founders of FairEnds.
The limited-edition collection of Made in the USA wool caps features wool from the Woolrich Woolen Mill archives in FairEnds’ signature unstructured, six-panel design.
It’s not the two brands first time linking up. After their mega-successful cap and blanket collaboration sold out quickly in 2015, the two decided to give it a second go, this time producing caps available in three different patterns.
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This was hardly a phoned in project. The two brands linked up in Woolrich, Pennsylvania, home of the historic Woolrich Woolen Mill – the longest continuously operating, vertically integrated mill in the country. After rifling through the mill’s expansive archive, they whittled their favorites down to just three.
Tasked with choosing a favorite, Joshua Rich, executive vice president at Woolrich (and eighth generation descendant of founder John Rich), had a hard time choosing. “I really like the fact that every cap is slightly different and unique and even two caps made from the same pattern wool aren’t identical. I was looking through the different caps when they arrived and was having a hard time deciding which one was my favorite. If I had to choose one, I guess I would go with the wool cream because it’s a timeless pattern from our historic mill archives, but feels really fresh for spring.  Honestly, I will likely end up getting one of each.”
The three patterned, limited-edition caps will be available in dark red, multi-ombre and wool cream exclusively at woolrich.com and FairEnds.com and in Woolrich stores in SoHo and Boston starting today, February 4, 2016.

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