Adidas’ new runner is an instant classic

I’m not sure Adidas knew what it had stumbled on when it released the NMD. An otherwise unassuming Boost-equipped runner, of which there are many. The shoe could’ve easily faded into obscurity, doomed to sit on shelves.

But it didn’t.

Instead, it instantly gained classic status, selling out release after release, colorway after colorway, and inspired new variations within weeks of the initial drop.


By far the most striking element of the shoes are the offset pillars in the sole. The two blocks, typically individually colored, cut through the white boost outsole, rising up just a hair above to the upper of the shoe. It’s actually inspired by older Adidas models like the 1986 Rising Star, although the advanced materials help the look into the 21st century.


Material choice is another reason for the shoe’s success. Adidas’ PrimeKnit technology is lightweight, breathable, and most of all, impressively comfortable. It covers the entire top of the shoe, with the help of a heel cage and three stripes on the side for support. The Boost outsole is best described as “sqooshy” and offers ample flexibility, with the added bonus of feeling like you’re walking on marshmallows. Ask anyone who has worn the Adidas UltraBoost and they’ll tell you, the combination of Boost and Primeknit is a winning combination.

Related: Adidas x HypeBeast UltraBoost Uncaged

But it’s not just the shoe that’s causing a ruckus. Adidas has drastically changed its image among sneakerheads in the last year and a half. Shoes that had fallen out of favor, like the Stan Smith and Superstar, came back in a big way as Adidas began to take a fresh look at its materials, style, and the people it chose to work with.

One thing’s for sure, the NMD is a winner, and with slip-on and chukka variations rolling out soon, you can bet Adidas is going to ride this wave as long as it can.

Food & Drink

Your Guide to the World’s Lesser-Known Whisky-Producing Countries

It's time to move beyond your comfort zone and try some of the up-and-coming world whiskies.
Food & Drink

Dried and True: How to Make Beef Jerky at Home

Don't be a jerk. Rat some jerky (after you make it yourself).

The Best Resistance Bands for Every Kind of Workout

Not all of us have room for an extensive home gym set-up, in which case you want to invest in versatile and compact pieces, such as resistance bands.

The Best Ski Brands and Our Top Men’s Gear Picks from Each

The number of ski brands has exploded in recent years. How do you know which ones are the best?
Fashion & Style

Take Your Suit Game Up a Notch With a Bow Tie

Take control of your style by adding a bow tie into the mix.
Fashion & Style

What to Wear to a New Year’s Eve Party

These picks are sharp, tailored, and ready to ring in the new year
Fashion & Style

Top Guns: The Best Men’s Bomber Jackets to Buy Right Now

All you need now is a pair of aviators.
Fashion & Style

Nike and Adidas Are Holding Massive Holiday Clearance Sales This Week

Nike and Adidas are hosting online sales with savings up to 50 percent off after the holidays.
Fashion & Style

Our Top Picks for the Perfect Lounge Pants for a Winter Weekend

Lounge pants are great for doing nothing and taking the chill off of Netflix and Chill.
Fashion & Style

Why Your Next Pair of Boots Should Be Nicks Boots

Pick your favorite style, get a custom fit, and then get to work.
Fashion & Style

Tracksmith’s ‘No Days Off’ Line Makes Running in Winter Warm

This apparel makes it fun to run outside in the snow ... which is insane.
Fashion & Style

How to Wear a Suit: Unspoken Rules and 3 Styles You Need to Know

Knowing how to wear a suit the right way is hard, especially if you didn't grow up with a silver spoon or a personal stylist. Here's our cheat sheet to suiting rules you probably don't know.
Fashion & Style

There’s No Suit Like a Snowsuit: 8 Best Snowsuits for Conquering the Cold

Because ski season coincides with January sale season at many retailers, if you see a suit you like in your size and favorite color, grab it before it’s gone.
Fashion & Style

Blaze a Stylish Trail with these Standout Men’s Blazers

These are the best blazers you can find right now. And they're not just blue!