Skip to main content

Adidas’ new runner is an instant classic

adidas Originals | Your future is not mine | Full Length
I’m not sure Adidas knew what it had stumbled on when it released the NMD. An otherwise unassuming Boost-equipped runner, of which there are many. The shoe could’ve easily faded into obscurity, doomed to sit on shelves.

But it didn’t.

Instead, it instantly gained classic status, selling out release after release, colorway after colorway, and inspired new variations within weeks of the initial drop.

Image used with permission by copyright holder

By far the most striking element of the shoes are the offset pillars in the sole. The two blocks, typically individually colored, cut through the white boost outsole, rising up just a hair above to the upper of the shoe. It’s actually inspired by older Adidas models like the 1986 Rising Star, although the advanced materials help the look into the 21st century.

Image used with permission by copyright holder

Material choice is another reason for the shoe’s success. Adidas’ PrimeKnit technology is lightweight, breathable, and most of all, impressively comfortable. It covers the entire top of the shoe, with the help of a heel cage and three stripes on the side for support. The Boost outsole is best described as “sqooshy” and offers ample flexibility, with the added bonus of feeling like you’re walking on marshmallows. Ask anyone who has worn the Adidas UltraBoost and they’ll tell you, the combination of Boost and Primeknit is a winning combination.

Related: Adidas x HypeBeast UltraBoost Uncaged

But it’s not just the shoe that’s causing a ruckus. Adidas has drastically changed its image among sneakerheads in the last year and a half. Shoes that had fallen out of favor, like the Stan Smith and Superstar, came back in a big way as Adidas began to take a fresh look at its materials, style, and the people it chose to work with.

One thing’s for sure, the NMD is a winner, and with slip-on and chukka variations rolling out soon, you can bet Adidas is going to ride this wave as long as it can.

Editors' Recommendations

Brad Bourque
Former Digital Trends Contributor
Brad Bourque is a beer and sneaker writer, retired fantasy football commissioner, and devout Portland Timbers. On the…
Overland is the king of ski towns: Celebrating 50 years of American mountain west outerwear
How did Overland win over the mountain town
Taos Storefront 2023

Every industry has its mainstay brands that only get stronger with more competition. There will always be some new and fresh idea that challenges all those before it and tries to change the industry. Then there are those brands they face, who have been around for decades, weaving in and out of competition and outlasting every challenge thrown their way. For every new and exciting watch brand, there is a Rolex standing strong. While there are plenty of explanations for why a brand outshines every other around it, Overland Sheepskin Co. has an explanation all its own. On this, their 50th year, we look back and try to understand how this family-owned business became the King of the Mountain towns and what keeps them on top.

Back in 1973, the flagship store in Taos, New Mexico, took a bale of sheepskin and a sewing machine and began creating coats, hats, and mittens for the surrounding area. As word began to spread about their quality, the whole family had to pitch in to help out to meet the growing demand. Five decades later, with 17 stores throughout the Rocky Mountains and across the country, they have become a mainstay in the mountain and ski towns for their quality and dependability. We got a chance to sit down with Monty Goodson, manager of the Santa Fe store and a buyer for the company, to find out how they did it and how they maintain the culture that has made them who they are today.

Read more
Bell & Ross BR-03, its flagship watch, updated for first time in almost 2 decades
A classic design gets a much-deserved update
BR 03 Military Ceramic watch Bell & Ross

In the realm of luxury watches, Bell & Ross holds a unique place. The brand is renowned for its meticulous craftsmanship and innovative designs, which have consistently pushed the boundaries of watchmaking. One of their most iconic watches, the Bell & Ross BR-03, recently underwent a significant update, marking a milestone in its nearly two-decade history.

Founded in 1992 by Bruno Belamich and Carlos A. Rosillo, Bell & Ross quickly gained recognition for its dedication to producing professional timepieces tailored to specific needs. Their watches are often inspired by aviation and military aesthetics, characterized by a perfect blend of form and function. Over the years, the Bell & Ross BR-03 has become a symbol of precision and reliability, earning its place among the finest luxury watches.
The timeless design of the BR 03
The Bell & Ross BR 03 has always been celebrated for its distinctive square case design, paying homage to cockpit instruments. Its robust and bold appearance sets it apart from traditional round watches, and the BR 03 has been a favorite among those who appreciate a timepiece that makes a statement. The signature square case, clear numerals, and luminescent hands make it not only aesthetically pleasing but also highly legible.

Read more
Apple doesn’t sell the Hermes Apple Watch leather band anymore – and we think we know why
Leather is not exactly "sustainable"
apple watch hermes leather band


In the realm of luxury, Hermes is a distinguished name known for (amongst other things) its collaboration with Apple in creating exquisite Apple Watch bands. In recent days, Hermes appeared to remove all leather Apple Watch 8 bands from its site, sparking intrigue and raising questions about the underlying reasons; many even wondered if Hermes and Apple were ending their partnership. All Apple Watch Series 9 bands are listed on the Hermes website – including leather bands. Still, Apple isn't selling the leather bands on its website, and there's an excellent reason why.

Read more