Skip to main content

BMW’s latest project? An EV yacht dubbed THE ICON

Make waves with the new EV yacht from BMW

THE ICON, BMW's new EV Yacht

Step into the world of THE ICON, where luxury and sustainability dance together on the shimmering waves of the sea. On May 17, BMW’s latest project, THE ICON, was unveiled at the charming port town of Cannes. Amid all the excitement of the 76th Cannes Film Festival, this mesmerizing vessel steals the show.

THE ICON is an extraordinary watercraft that defies expectations. It’s not just your ordinary vessel — it’s a symbol of cutting-edge innovation. Powered by batteries, this EV yacht is perfect for emission-free travel. Prepare to be swept away!

THE ICON, BMW's new EV Yacht

With its imposing length of 43.14 feet and an impressive top speed of 30 knots, THE ICON marks a new era for battery-electric watercraft. This groundbreaking creation is the result of a brilliant collaboration between BMW, its group subsidiary Designworks, and TYDE. 

TYDE’s masterful craftsmanship brought the concept to life, while BMW and Designworks supplied the vision and the high-voltage batteries for the electric drive system. Thanks to them, this yacht sets new standards in marine electric mobility. 

THE ICON comes alive with a pair of 100 kW electric motors and 6 BMW i batteries, pulsating with a total of 240 kWh of energy. With a range surpassing 50 nautical miles (approximately 100 km), you can really feel the rush as it cruises at an operating speed of 24 knots, with a maximum speed that reaches 30 knots.

What’s the secret behind this groundbreaking achievement? Hydrofoils, my friend. Inspired by the world of yacht racing, THE ICON embraces this advanced hull form, which slashes its energy requirement by a staggering 80% compared to conventional designs. As it gracefully glides across the water, the foiling technology allows the craft to ride on wing structures beneath the water’s surface, granting you unparalleled comfort, exhilarating speed, and minimized energy consumption.

But that’s not the best part! Thanks to the innovative drive system and foiling technology, you can finally bid farewell to annoying noise, unpleasant vibrations, and disruptive wakes. THE ICON leaves nothing behind but pure pleasure and boundless joy. 

THE ICON, BMW's new EV Yacht

As you step into THE ICON, prepare to be captivated by its enchanting design. Its prism-like transparent architecture stands as a testament to its allure, catching the eyes of all who see it. Venture inside, and a spacious lounge entrance welcomes you, boasting an indulgent rear section width of 14.7 feet. The lightweight origami structure of the hull ensures a seamless travel experience, while expansive glass surfaces treat you to panoramic views of the glistening water. Iconic LED light strips illuminate the bow, stern, and charging connection points, bathing the vessel in an enchanting glow that accentuates its beauty.

Then, open the angled glass doors to be transported to a realm of elegance. The lounge area beckons, promising the best of parties or private interludes. 360-degree rotating seats foster social interaction with a simple twist, and within easy reach, a tablet-based infotainment system ensures that every moment onboard THE ICON becomes a cherished memory. To elevate the experience, BMW has outfitted The Icon with the Dolby Atmos sound system. With its unparalleled sound quality, the Dolby Atmos system is perfect for the exclusive soundtrack composed by frequent BMW collaborator and film composer Hans Zimmer. 

THE ICON is more than just a watercraft. This vessel is a manifestation of boundless imagination and an unwavering commitment to a sustainable future. THE ICON awaits, so let your dreams set sail.

Editors' Recommendations

Sarah Joseph
Sarah is a lover of all things outdoors. With a bright sense of adventure and a heart for the mountains, she is always…
Ford plays it all ways, focusing on EVs, hybrids, and gas engines
Ford covers every position in the race to profitable EVs
2024 Ford F-150 R airborne as it comes up a desert sand hill.

In a quarterly earnings call with investors on February 6, 2024, Ford Motor Company CEO Jim Farley outlined Ford's plans for EVs, hybrids, and vehicles with internal combustion engines (ICEs). The TLDR version: Ford's going to keep pushing all three.

What Ford and other automakers may have seen as a straight transition path to widespread vehicle electrification has more curves, turns, and roundabouts than initially anticipated. Multiple factors are in play with EV adoption, from harder-to-get EV tax credits and unexpected cold weather and climate change effects on EVs to changes in EV development and investment strategies by global vehicle brands.

Read more
The U.S. government may delay EV requirements — what that means for car buyers
Automakers are concerned about their ability to meet aggressive emissions targets. 
F-150 Lightning backup power charging

Political winds of change are buffeting the transition of automobile power trains from fossil fuels to electricity despite studies showing the benefits of switching to EVs, including saving tens of thousands of lives and billions of dollars. Improving the quality of the Earth's atmosphere would seem to be a cause everyone would support. According to a recent report in The New York Times, however, the Biden Administration may soften the early impact of proposed Environmental Protection Agency (EPA) tailpipe emissions standards for model years 2027 to 2032 and hasten the transition to EVs.

Why slowing tailpipe emissions level limits matter
The current administration sent a clear message in April 2023 with two EPA proposals that would significantly hasten the adoption of all-electric cars and heavy trucks. The effect of the EPA proposals would be that by 2032, 67% of new passenger cars and light-duty trucks and 25% of new heavy trucks sold in the U.S. would be zero-emissions vehicles. The standards proposal includes specific emissions levels from 2027 to 2032 but does not stipulate EV sales percentages.

Read more
VW ID.7 Tourer flagship EV will have up to 426 mile range
Station wagons may be a tough sell in the U.S., but Europe is getting a beauty
VW ID.7 concept vehicle parked on a stone driveway with a landscaped rock wall in the background right rear three-quarter view of white car.

Volkswagen begins presales in Europe this quarter of the ID.7 Tourer, an estate car version of the VW ID.7 fastback saloon announced last fall as the VW EV flagship. In the U.S., we'd call the ID.7 saloon a sedan and the estate car a station wagon. The photos that accompany this article are of near-production vehicles, VW says.

When VW introduced the ID.7 in November 2023, the company stated it was a worldwide release, and U.S. sales would follow the initial rollout in Europe. The ID.7 Tourer is a good-looking vehicle with more visual impact than the saloon, so I hope VW also decides to sell this newer model in the U.S. Station wagons haven't sold well in the U.S. in recent years unless re-labeled as cross-over utility vehicles (CUVs) -- which could keep the Tourer from our shores.

Read more