Skip to main content

MGM Resorts gears up fan experiences for the F1 Las Vegas Grand Prix

When you're not watching the race, off-track experiences await

MGM Resorts gets ready for the F1 Las Vegas Grand Prix
Nate Swanner / DTMG

MGM Resorts International is pulling all the stops for the 2024 F1 Las Vegas Grand Prix November 21-23 race weekend with retail pop-ups, watch parties, culinary experiences, and much more. Whether you’re there for the race, the entertainment, shopping, driving F1 simulators, fine food, or celebratory drinking from shoes, you’ll find it at the LVGP weekend events that will dominate the strip.

The list of events, activations, and experiences is still growing. The following is just a taste of what MGM Resorts has in store.

Recommended Videos

Race-focused experiences

The Brooklyn Bridge in New York-New York will be the site of Willams Racing's interactive experiences during the Las Vegas Grand Prix.
MGM Resorts
  • Mercedes-AMG Petronas F1 Team Activation at ARIA: Simulators, team merch, photo ops, and more
  • Shoey Bar at Bellagio: Celebrate wins by drinking from a white racing shoe
  • Boulevard Watch Party at The Cosmopolitan of Las Vegas: Watch the race from the rooftop pool
Trackside at the LVGP.
Nate Swanner / DTMG
  • Williams Racing Fan Zone at New York-New York: Interactive team experience
  • MoneyGram Haas F1 Team Show Car and Memorabilia Display at The Cosmopolitan of Las Vegas: Photo op with a race car, merch, and custom helmets
  • Race Weekend Digital Experience at The Cosmopolitan of Las Vegas: Race-inspired digital artwork display

Shopping

Ferrari will have a pop-up with unique merchandise at Bellagio.
MGM Resorts
  • Ferrari Boutique at Bellagio: Men’s and women’s clothing collections, leather accessories, and signed items
  • Balmain Pop-Up at Bellagio: Balmain racing menswear

Culinary and celebratory experiences

The lobby area of Aira will be the spot for the Mercedes-AMG Petronas F1 team racing simulators,photo ops, and more.
MGM Resorts
  • Giorgio Bargiani of The Connaught Bar at Bellagio: Celebraty Mixologist
  • Brunch with Wolfgang Puck at Bellagio: Lakeside brunch
  • Shafer Vineyards at Bellagio: Vintage wine by the glass
  • Hundred Acre Wine Menu at Bellagio: Wine tasting
MGM Shoey Bar at Bellagio during LVGP.
DTMG
  • Yellow Lounge at Bellagio: Champagne and cocktail
  • Château Angelus at Bellagio: Wine tasting and pairings
  • Dom Perignon Champagne Lounge at Bellagio: Moet Hennessey toasts and tasting
  • Remy Martin 300th Anniversary Dinner at ARIA: Tasting and pairings
F1 Racecar themed activation.
MGM Resorts
  • Macallan at ARIA:
    • Jean Georges Steakhouse: 200th Anniversary celebration with Macallan
    • Lobby Bar: Exclusive Macallan lounge
  • Hardy Cognac at ARIA: Chinese feast with Hardy cognacs
  • Cocktail Circuit at The Cosmopolitan of Las Vegas: Four bars per lap
  • Morimoto Omakase Dinner at MGM Grand: Dine with the Iron Chef

The list is still growing, so follow @MGMResortsIntl for additional event updates and visit MGM Resorts LVGP 2024 for the updated MGM Resorts’ events and activations during November’s race weekend.

Bruce Brown
Former Digital Trends Contributor
A Digital Trends Contributing Editor and Contributor for TheManual.com, Bruce Brown writes e-mobility reviews and covers…
Adidas and Mercedes-AMG F1 launch Silver Arrows fanwear collection before British Grand Prix
The Silver Arrow collection is on sale worldwide at select Adidas retailers and the Adidas website.
F1 drivers George Russell and Kimi Antonelli wearing Mercedes fan wear with a Mercedes-Benz W196 racecar.

Working with the Mercedes-AMG Petronas F1 team, Adidas launched the Silver Arrow pack, a collection of fanwear inspired by the Mercedes-Benz W196 race car. Current Mercedes F1 drivers George Russell and Kimi Antonelli posed with items from the Silver Arrow collection along with professional models.
Why celebrate the W196?

The W196 wasn't the first Silver Arrow. The first Mercedes to be called a Silver Arrow was the Mercedes W25, which debuted in 1934. However, driver Juan Fangio won the 1954 and 1955 F1 World Championships with the W196, which was among the several models referred to by the group name. The Adidas Silver Arrow collection celebrates the 70th anniversary of the W196's first F1 Championship season.

Read more
Louis Vuitton bespoke Trophy Trunk and signage celebrate the 2025 Montreal Grand Prix
Louis Vuitton extends a 125-year plus racing tradition
Louis Vuitton trophy case for the 2025 Montreal Grand Prix.

Continuing a traditional association with automobile racing that began in 1897, Louis Vuitton presented a bespoke Louis Vuitton Trophy Trunk that held the 2025 Montreal Grand Prix winner's trophy presented to the victor of the competition, Mercedes driver George Russell. This trophy trunk was not the first this year; it also created a unique Louis Vuitton Trophy Trunk for the 2025 Monaco Grand Prix.

Louis Vuitton also introduced new signage at the Montreal Grand Prix that features the atelier's focus on vibrant culture, velocity, and heat. Louis Vuitton's association with Formula 1 racing this year aligns with a company tradition, encapsulated in the slogan "Victory Travels in Louis Vuitton."
Why create a bespoke trunk for the Montreal Grand Prix

Read more
F1 fashion: limited edition movie merch and Cadillac F1 team partners with Tommy Hilfiger
F1 teamware lets fans show support for real and fictional teams
F1 Movie merch sampler.

There were two announcements related to F1 teamware this week, both related to F1 teams that aren't in the 2025 season. Teamware is a big deal with Formula 1 racing fans who show their support by wearing team colors at Grand Prix races worldwide, where grandstands are packed with spectators sporting hats, shirts, and all manner of apparel in Ferrari red, Red Bull blue, and McLaren orange. Mixing media and reality, building on the trend, F1 recently started selling limited edition apparel with the APXGP logo of the fictional F1 team in F1 The Movie,  due to launch later this month.

In a related note, fashion brand Tommy Hilfiger announced on X a new apparel partnership with the upcoming 2026 Cadillac F1 team. Hilfiger has a long history of partnering with F1 teams.
Limited edition merch from F1 The Movie

Read more