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Keanu Reeves dives into racing media with MotoAmerica and Cadillac F1

Keanu Reeves brings Hollywood star power to MotoAmerica and F1 racing

By Bruce Brown Aug 29, 2025 1:30 PM

MotoAmerica Talent Cup racing. — MotoAmerica

Keanu Reeves has always been crazy about motorcycles. He’s also one of the biggest actors in Hollywood today. Now he’s putting that passion for speed on screen in two big ways. V10 Entertainment is working with him on a MotoAmerica docuseries. And, as The Hollywood Reporter first revealed, Reeves is front and center in a new project on the birth of Cadillac’s Formula 1 team. Both projects highlight Reeves’ mix of Hollywood clout and lifelong love of motorsports.

Reeves hits the track with MotoAmerica

Talent Cup racers Derek Sanchez, Kody Kopp, Rossi Garcia, and Sam Drane.
The MotoAmerica project pairs Reeves and his ARCH Motorcycle Company with V10, which just signed a major global distribution deal with the racing series. Their docuseries will follow ARCH as it dives into the 2025 Super Hooligan National Championship. It’s due out in early 2026, promising raw, behind-the-scenes access.

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For V10, it’s more than just a cool show. They’re also stepping in as MotoAmerica’s first outside distributor, helping to push American road racing to audiences all over the world. The timing couldn’t be better—fan interest is growing, live events are drawing bigger crowds, and streaming views keep climbing.

Cadillac F1 gets the Hollywood treatment

General Motors GM-Cadillac F1 race car concept.
Then there’s Formula 1. Reeves is teaming with North One, part of All3Media, to cover the Cadillac F1 team as it builds from scratch for a 2026 debut in Melbourne. He’s not just narrating—he’s hosting and executive producing, fresh off his Emmy-winning F1 series Brawn: The Impossible Formula 1 Story.

This new project promises to capture all the drama of launching an American team into a sport usually ruled by European powerhouses. The Hollywood Reporter broke the news, and it shows Reeves is doubling down on motorsport storytelling. Whether it’s motorcycles or F1 cars, Reeves is finding ways to merge his star power with his love of racing—and fans are along for the ride.

Bruce Brown Contributing Editor As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce… Read Full Bio

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