Jacob and Co. and Bugatti release limited edition Bugatti Tourbillon

If you're going to buy the car, you should have the watch, too.

By Bruce Brown Published June 24, 2024

Bugatti Tourbillon limited edition watch on a wrist.
Following last week’s dramatic reveal of the new limited edition Bugatti Tourbillon hypercar, Swiss watchmaker Jacob & Co. and Bugatti collaborated to create a wristwatch that represents the same pursuit of perfection embodied in the automobile. The Bugatti Tourbillon watch is a limited edition of just 150.

Why the Bugatti Tourbillon watch matters

Bugatti Tourbillon limited edition watch on a wrist with watch sidewaya.
The Bugatti Tourbillon timepiece is not the first collaboration between the two companies. Jacob & Co. and Bugatti also collaborated to create the Bugatti Chiron Tourbillon, which celebrated Bugatti’s automotive creation with a watch created with the same high standards of design and engineering.

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Outstanding features of the Bugatti Tourbillon watch

Bugatti Tourbillon limited edition watches showing the front and back. — Bugatti Tourbillon limited edition watch front and back. Jacob & Co. / Jacob & Co.

Bugatti followed the principles of its founder, Ettore Bugatti, in creating the Tourbillon hypercar and collaborating with Geneva-based Jacob & Co. on the Bugatti Tourbillon timepiece. Bugatti insisted on perfection in design, engineering, and function, stating that nothing was too beautiful or too expensive in the perfection’s pursuit.

The 52 x 44 mm Bugatti Tourbillon watch case shares design elements from the car’s front grille, side radiator inlets, and sapphire side windows.

The watch has an automaton representing the Tourbillon car’s V16 engine, sculpted from a single block of transparent sapphire. The engine includes a 30-second flying tourbillon and a twin power reserve. A display that mimics the car’s RPM counter shows the time in hours and minutes.

Just as Bugatti was inspired by watchmaking when creating the precision automotive instrument, Jacob & Co. included details in the Bugatti Tourbillon timepiece, emphasizing its exclusivity and complexity.

The Bugatti Tourbillon is available in a limited edition of 150 for $340,000.

Bugatti Tourbillon limited edition watch back. — Bugatti Tourbillon limited edition watch back. Jacob & Co. / Jacob & Co.

Former Digital Trends Contributor

A Digital Trends Contributing Editor and Contributor for TheManual.com, Bruce Brown writes e-mobility reviews and covers…

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Indigenous designer Jeremy Arviso creates limited-edition Indian Motorcycle streetwear line

Arivso blends Indian Motorcycle DNA and indigenous visual elements

The Jeremy Arviso limited indigenous streetwear collection for Indian Motorcycle.

Indian Motorcycle announced a collaboration with well-known indigenous streetwear designer Jeremy Arviso. This limited-edition collection brings together Arviso’s bold style and the adventurous spirit of Indian Motorcycle. The nine-piece lineup celebrates a deep connection to land, community, and tradition.
Why Arviso created the collection

"Creating such a meaningful, modern expression of Native American style with a legendary brand like Indian Motorcycle, is both an honor and a privilege,” Arviso said. “For this collection, I drew inspiration from the brand DNA of Indian Motorcycle, while carefully integrating vibrant color and indigenous visual elements that symbolize movement and direction throughout the collection. Adorned with arrow motifs, each piece embodies a deep connection to land, community, and heritage.”

Fashion & Style

Ulysse Nardin dazzles with blast sparkling rainbow high jewelry limited edition

Ulysse nardin's blast sparkling rainbow features mystery-set sapphires

Ulysse Nardin Sparkling Rainbow Liminited Edition

Ulysse Nardin transforms its avant-garde Blast collection into spectacular high jewelry territory with the Blast [Sparkling Rainbow], an eight-piece limited edition priced at CHF 451,700 that fuses haute horlogerie with gem-setting artistry. The timepiece showcases 211 rainbow-colored sapphires totaling 13.33 carats across the entire watch construction.
The original Blast collection, introduced in 2020, drew inspiration from stealth aircraft design to marry high function with unconventional aesthetics, establishing Ulysse Nardin's reputation as avant-garde icon. This high jewelry interpretation elevates that foundation through unprecedented gem-setting complexity while maintaining the collection's distinctive architectural language.
Central to the technical achievement sits the in-house UN-172 skeletonized movement featuring flying tourbillon, silicon escapement, and platinum micro-rotor visible at 12 o'clock. Operating at 18,000 vibrations per hour with 72-hour power reserve, the caliber demonstrates Ulysse Nardin's silicon innovation expertise dating to 2001's legendary Freak timepiece.
The 45mm white gold case receives invisible setting treatment across 211 individually selected sapphires cut into 85 unique shapes. This rainbow spectrum creates seamless gradient effect encircling the entire watch while employing "mystery setting" technique that allows light passage through gems, creating floating stone illusions without visible metal frameworks.
Gem-setting complexity extends beyond case architecture to encompass bezel, dial, crown, and clasp applications, ensuring complete chromatic coverage across every visible surface. The rainbow arrangement requires precise color matching and graduated placement to achieve the seamless transition effects that define the piece's visual impact.
Construction challenges multiply when combining high jewelry techniques with complex movement architecture. The skeletonized dial must accommodate both sapphire setting requirements and tourbillon visibility while maintaining structural integrity and shock resistance expected from luxury sports watches.
The integrated white rubber strap and deployant clasp receive matching sapphire applications, completing the rainbow aesthetic while ensuring practical wearability. Despite extensive gem setting, the watch maintains 50-meter water resistance, demonstrating successful integration of jewelry and timepiece functionality.
Limited production to eight pieces emphasizes exclusivity while highlighting the intensive handwork required for each example. The mystery setting technique demands exceptional gem-setting expertise, with each sapphire requiring individual cutting and placement to achieve the floating effect.
This release continues Ulysse Nardin's tradition of pushing horological boundaries through unconventional materials and techniques. The brand's silicon escapement innovations combine with high jewelry craftsmanship to create timepieces that challenge traditional luxury watch categories.
The CHF 451,700 pricing reflects both the extensive gemwork and limited availability, positioning the piece among the most exclusive offerings in Ulysse Nardin's contemporary catalog. Eight-piece production ensures immediate collector status while showcasing the manufacture's high jewelry capabilities.

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LeBron James unveils $450,000 Richard Mille Lakers-inspired limited edition

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LeBron James Drops Limited Edition Richard Mille

LeBron James shows a Richard Mille limited edition watch he helped design. The watch costs $450,000, and the company made only 150 of them. This item honors his time with the Los Angeles Lakers and combines Richard Mille's skill with basketball elements plus the Lakers' colors.
The watch honors the Lakers with a yellow rubber strap that lasts a long time and feels good when a person moves. James' personal logo sits at the 12 o'clock position in green with a yellow border, which makes the brand easy to see while keeping the watch looking good.
The watch case is black and has a rough feel. A yellow Quartz TPT middle case sits next to it, with green parts and a purple ring for the hour markers. This mix of colors puts the Lakers' purple and gold into a modern watch design.
Richard Mille makes sports watches, and this watch shows that focus. The company did not share specific details about the movement. The brand makes light and strong watches for athletes, which suggests that this watch uses advanced materials and building methods.
The yellow and green crown, along with the teal chronograph dials, add to the watch's look. These colors show the Lakers' identity and James' own taste that he developed from collecting luxury watches for many years.
James' signature appears on the case back, etched in purple. This makes the watch a collector's item, not just a regular luxury watch. The purple signature honors the Lakers' colors and helps identify this specific production run.
Richard Mille works with many good athletes—this collaboration comes after successful partnerships with Rafael Nadal and Bubba Watson. James helps the brand reach the basketball market and may cause younger people to like Swiss watches.
The $450,000 price puts this watch among Richard Mille's more costly items, but it costs less than the brand's most complex watches. The company only made 150 pieces, which means collectors will want it and its price might go up.
James showed the watch on social media, which gained much attention from watch fans and basketball fans. The broad appeal shows that famous people working with luxury brands can connect fine watches with popular sports.
This watch continues James' long connection with luxury timepieces—he owns watches from Patek Philippe, Audemars Piguet, and Rolex. James helped design this Richard Mille watch, which sets it apart from simple endorsement deals and suggests a deeper connection with the brand.
The Lakers' look appeals to fans in Los Angeles and people who collect basketball items. The watch also keeps Richard Mille's good name for technical skill and exclusive nature.