Skip to main content

Report: The car colors with the best (and worst) resale value

Believe it or not, the color of your car can greatly affect its resale value

Colorful BMWs in a parking structure

Anyone who has ever bought a car or even dreamed of buying one always starts with the same few options. First is what type of car they want, then what brand and model they want, and finally, what car colors are available and which of those suits them the best. It may seem self-evident that color choice is almost always based on personal preference, but what if there was another reason to choose the color of that car? A new report from proves that color choice directly affects the resale value of vehicles, and you might be surprised at the results.

Yellow cars win the resale gold

After evaluating more than 1.3 million used cars, all three years old, the color that held its value better than all others? Yellow. That’s right, eye-catching yellow cars depreciated just 13.5% of their value after three years, equating to an average of $6,588 lower than their original MSRP. At the other end of the spectrum is gold, which drops precipitously over the same time frame, nearly doubling yellow’s numbers, falling 25.9% and an average of $11,546.

Sedans and minivans are worth more in boring colors

However, the ranks change when you delve into specific vehicle types. In the sedan category, surprisingly, brown is the leader in the clubhouse, depreciating just 16.8% and $5,292 after three years, while not-so-surprisingly, purple falls the hardest at 24.6% and $7,265. Sedans are family haulers and aren’t designed to be overly flashy. This may explain why a more traditional color tops the list than the vivid and polarizing purple at the bottom.

In the niche market of off-road trucks, beige tops the list, dropping a mere 7.9% and just $3,640, as compared to silver, which at the bottom of the list depreciates 16.5% and a full $8,042. This may be because newer, more hardcore off-roaders like the Toyota Tacoma TRD, Ram TRX Sandblast Edition, and Jeep Gladiator Mojave are all low-volume specialty vehicles that are some of the few offered in beige but retain their value in most any color.

If minivans are your thing, green versions (color, not drivetrain) have the highest resale value, tapering off 19.8% and $9,132, while black bottoms out the list here, tying silver at a 36% fall, but a higher $15,608 down from MSRP as compared to silver’s $15,393. Much like sedans, this suggests that more a conventional color mirrors the philosophy of the vehicle type.

2024 Chevrolet Trax LS, 2RS, and Activ parked in a parking lot in front of trees.
Joel Patel/The Manual

SUVs, coupes, and convertibles are worth the most in yellow

But from there, yellow dominates the rest of the study’s list. Yellow convertibles retain their value, dropping just 15.0%, while silver sits dead last yet again, doubling up yellow at 30.1%. Yellow also dominates the coupe category, falling just 5.6% compared to white, nearly tripling that figure at 13.8%. Both coupes and drop-tops are not purchased with the idea of being conservative. Corvettes, Mustangs, BMWs, Porsches, and exotics of all types are built and designed to attract attention, so it is not surprising that the preferred color complements and reflects that mentality.

Finally, yellow also dominates the SUV category, dropping just 9.1% in value, a third of the bottom color, gold, at 27.2%. Yellow is not a standard color in the SUV population, and the fact that higher-end options like the Lamborghini Urus, Porsche Cayenne/Macan, and Toyota 4Runner all have offered yellow as an option in the last three years and hold their value far better than those appearing in gold.

The study does acknowledge that there are many options to evaluate when it comes to car resale value, including color. While the leaders may change from year to year, the more basic (read boring) colors like silver and black habitually remain near the bottom of the list in almost every category, every year. So the next time you are in the market for a new or used car, don’t just choose the color you like the best right now. Instead, pick the one that will keep your hard-earned money in your pocket, and remember, it’s okay to be a little flashy.

Editors' Recommendations

Lou Ruggieri
A lifelong lover of cars, Lou contributes to Motor Trend, Hot Cars, Auto & Truck Connection, and the PowerAutoMedia Group.
This is every automaker that will adopt Tesla’s Supercharger network for EVs
Plus, the details on a new collaboration that will make the future of electric vehicle charging even better
Tesla Supercharger station

Tesla is the most popular electric vehicle brand in North America. Of course, one of the reasons why Tesla became synonymous with electric vehicles is because it revolutionized the EV industry. But to make it convenient to drive an electric car, Tesla built its own fast-charging stations across North America to support its vehicles. As other automakers tried to catch up with Tesla by adopting electric vehicles, Tesla built a reputation for offering the most reliable charging network to its customers.

Initially, Tesla was not open to sharing full access to its charging infrastructure with its competitors. As a result, two common charging standards for EVs developed over the years — Combined Charging System (CSS) and Tesla’s North America Charging Standard (NACS). However, with the U.S. government accelerating the adoption of electric vehicles, a significant number of automakers decided to adopt Tesla’s North America Charging Standard. A group of automakers have also banded together to create a network with over 30,000 charging stations in North America. What does all this mean? Charging your EV will soon be a lot easier.

Read more
Survey: Tesla drivers love their cars but not Elon Musk
Musk seems to be alienating Tesla drivers, according to a new poll
Tesla Model 3 and Model Y parked in front of a city skyline on a runway.

Elon Musk is as much a part of Tesla as a battery pack, motor, or a misleading demonstration video, but a recent survey by Bloomberg has indicated the EV company’s customer base may have had enough of its billionaire owner.

The new survey is a follow up from a 2019 survey that involves a 130-question sheet that the news outlet handed to 5,000 Tesla customers. Opinions of Musk back then were pretty positive. Fast forward four years, and Tesla is still the planet’s most popular EV brand. But the public opinion of its owner has not fared as well.

Read more is exposing how greedy car dealerships really are – here’s how (and why)
Who are the masked vigilantes behind logo and feature image - a laptop showing the site

While it's lean times for global carmakers, scrounging for scarce chips and parts, it’s prosperous days for auto dealers. Sitting in the Goldilocks zone between cash-fat post-pandemic consumers and a shortage of vehicles coming from atop, car sellers are living through an ascendant present, getting the most out of car sales.

Profit reports from the first quarter of 2022 indicated dealerships were seeing an upswing in profits. In May 2022, Haig Partners, which advises both buyers and sellers of car dealerships and dealership groups, found that the average gross profit per new vehicle sold was $6,244. In turn, the average publicly owned dealership made $7.1 million in the 12 months leading up to March 2022. Unfortunately, money begets greed, and there have been reports of price-gouging. Consumers who were already dealing with higher fuel prices, elevated interest rates, and declining GDP now had to deal with more expensive vehicles. Fortunately, a solution for those looking to buy new cars emerged.

Read more