Authenticity. It is what we are looking for nowadays as consumers. Thirty years ago, we looked for brand names. We strived for status and letting all those around us see that what we wore, where we lived, where we dined, and finally, what we drove, symbolized our success in life. Then all of that started to stumble, and every industry felt the recession. Of course, the recession was temporary, but the effects of it were not. What we started to look for after that was something real. We realized that stuff…was just stuff. Now, when I look at cars, or suits, or restaurants, I ask myself: What is this going to make me feel?
That is what the new Porsche Mission S does; it makes me feel like vintage New York and the upstate escape.