Skip to main content

Say Hello to Project Sparta, Aston Martin’s New Monster Truck

You could say Aston Martin is on a product-launching roll these days. In three years, the British luxury carmaker has introduced three variants of its DB11 grand tourer and a new Vantage. Before long, we’ll also see a new Vanquish and the company’s first SUV, the DBX.

While impressive, none of these vehicles can contend with the automaker’s latest act. On Sunday, April 1, Aston Martin unveiled Project Sparta, a monster truck based on the forthcoming DBX. You read that right: Aston Martin is getting into the monster truck game. Set to compete in America’s Monster Jam, Project Sparta will square off against such legends as Grave Digger, Big Kahuna, Ice Cream Man, and Jailbird.

aston martin project sparta
Image used with permission by copyright holder

Monster Jam will become Aston’s third motorsports endeavor of late, joining bids in Formula One and the FIA World Endurance Championship. Developed under the guidance of David King, vice president special operations officer andpresident of Aston Martin Racing, Project Sparta will use the same 6.5-liter, naturally aspirated V12 designed for the recently unveiled Valkyrie AMR Pro, producing 1,100 horsepower. You need a whole lot of grunt to move those massive tires.

Aston Martin says the build is part of the company’s “Q by Aston Martin Commission,” and Project Sparta is being constructed for a private owner. At the customer’s request, three-time Le Mans winner and Aston Martin Racing Works driver Darren Turner will compete in all Monster Jam events in 2019. Let the record show that if Turner is busy, I will happily sub in.

“Winning the 24 Hours of Le Mans was a real thrill last year, but when I heard about this opportunity I just couldn’t say no,” said Tuner. “I hope the guys line up a great selection of cars for me to tear apart, because I’m sure this monster truck will really do the business”.

An Aston Martin monster truck is so bonkers, so spectacular — we really wish it were happening. Alas, as you’ve no doubt suspected, this is one brilliant April Fool’s joke from a company that’s known for taking performance and luxury very seriously. If, by some miracle, Project Sparta is built (by an overzealous engineer), we’ll be sure to let you know.

Editors' Recommendations

Miles Branman
Miles Branman developed a passion for cars early on thanks to a neighbor’s collection of rare and exotic vehicles. What…
Get this Milwaukee tire inflator while it’s 59% off for Black Friday
Someone using a Milwaukee M18 Inflator on Van

Black Friday deals are underway, and there are a lot of great savings you can land on life-saving equipment you might not have bought otherwise. One of those deals is on the Milwaukee M18 tire inflator, which you can currently get on the cheap at Amazon. It’s one of the best Milwaukee Black Friday deals you’ll find, in fact, as it’s marked down from its regular price of $310 to a Black Friday sale price of just $139. That’s a savings of $171, which is pretty substantial even for Black Friday. Free shipping is included with a purchase.

Why You Should Buy the Milwaukee M18 Tire Inflator
Whether you are working on mastering the trail or simply want to keep your vehicles ship-shape throughout the year, a tire inflator makes a worthy investment. Milwaukee has been making electric tools for nearly 100 years, and all of that experience can be found in the Milwaukee M18 tire inflator. It delivers fast, accurate inflation and it has the portability to go anywhere with you. The high efficiency motor is rated to deliver max PSI of 150, which allows it to top-off 33-inch light truck tires in under one minute. The Milwaukee M18 tire inflator is optimized for passenger, light truck, and other medium-duty tires.

Read more
Get a Lamborghini Countach for $17 (with one big catch)
A Lego Lamborghini Countach with associated driver in front of its box.

You may have laughed at us when we asserted that Lego is worth more than gold, but now we're the ones driving Lamborghinis. Lego Lamborghinis, that is. As we combed through the nearly 300 Lego Black Friday deals, we knew we had to emphasize this one a bit more. Right now, you can get the Lego Lamborghini Countach for 15% off, bringing it down to $17. It'll make a great stocking stuffer, gift to your nephews or cousins, or a great addition to your own adult Lego collection. Just tap the button below and you'll find yourself at the page to buy it.

Why you should buy the Lego Lamborghini Countach
There are two reason why you might want to get this product. The first is the highly-renowned brand. This is a Lamborghini after all. And not just any Lamborghini, but a Lamborghini Countach, famed for being 1989's fastest car. If you know someone that's about 34 right now, this can be an awesome memento of how much you care for them or a bit of well-wishing for their speedy route to success. Sports car enthusiasts that always wanted a chance to drive the one that got away are equally good recipients.

Read more
Hyundai and Amazon team up for online car sales (and no, you can’t get your car via Prime)
Hyundai and Amazon just made it super easy to buy a new car
2024 Hyundai Ioniq 6 parked outside.

If you shop on Amazon for guitar strings, luggage, and electronics, how do you feel about buying your next car on the mega e-commerce platform? At the 2023 Los Angeles Auto Show, Amazon and Hyundai Motor Company jointly announced an online sales collaboration beginning in 2024. Other car brands come later, but Hyundai will be the first brand you can buy on Amazon.

The new strategic partnership has three facets: online vehicle sales, cloud services, and integrating Alexa in future Hyundais. Amazon will begin online sales of Hyundai models on Amazon.com. Amazon Web Services (AWS) will be Hyundai's preferred provider of cloud services for the vehicle manufacturer's digital transformation. The two companies will work together to integrate Alexa voice response into Hyundai's driver infotainment and vehicle management system.
Find my car
Amazon's new partnership with Hyundai doesn't cut out auto dealerships. Dealers will be able to list on Amazon vehicles currently available for purchase.

Read more