Skip to main content

What is Armagnac? Exploring Cognac’s Older Cousin

If you’ve never tasted brandy because you’re under the notion that it’s only something old people drink, then think about it this way: It’s a fruitier, typically sweeter, whiskey. Brandy, a spirit distilled from fermented fruit juice — most commonly grapes — is an umbrella term for an entire category of spirits, and one of them is Armagnac. It’s rich, it’s bold, it’s unadulterated, and it’s begging to be loved like it’s cousin, Cognac, has been.

Cognac, which most drinkers are familiar with — think Hennessy, Hine, and so on — is produced just north of Armagnac. While they share some similarities — both are French brandies, except made in separate regions — Armagnac is actually the older of the two by 150 years and is like the cool bohemian sibling, while Cognac is more put together (you know, went to college, has a 9-to-5 job, and so on).

The Armagnac region is split into three production zones: Bas Armagnac in the west, Armagnac Tenarèze in the center, and Haut Armagnac to the east. Each section benefits from the area’s unique soil and climate.

Image used with permission by copyright holder

The region is a very rural farming community where the people live simply off the land. Until fairly recently, more Armagnac was consumed in France (as opposed to Cognac, which exports at least 98% of its brandy). As international consumers discover Armagnac, however, the export markets are now growing, though still just 50% is exported.

Armagnac sells about 4 million bottles a year whereas Cognac sells over 200 million. It’s a significant discrepancy, of course, but Cognac’s proximity to the coast made it easily accessible for export and gave it a leg up on Armagnac which is located more inland.

This French brandy may not be as recognizable as its northern neighbor, but its artisanal nature and affordability make it one worth tasting and learning more about.

How Armagnac is Made

“Essentially, Cognac is more like Tequila, and Armagnac is more like mezcal in the way it’s produced,” says Nicolas Palazzi, owner of importer and distributor, PM Spirits, “but not in flavor [although it can occasionally share similar notes with the agave spirit].” Armagnac is a bit more artisanal in nature, and every producer creates a product to their own proof and style making it a fan favorite for spirit nerds.

Armagnac is allowed to use 10 grape varieties in production, but typically only use four: Ugni blanc, Baco, Folle Blanche, and Colombard; whereas in Cognac they use around 99% Ugni blanc. More variety in the raw material allows for Armagnac to express a diversity in flavor that Cognac cannot. When you also consider the terroir — the soil, climate, and hand of the maker — Armagnac truly distinguishes itself in character.

“There is something really interesting in picking grapes and making a product that has a true personality and seeing that product at a stage where it hasn’t become a very popular spirit [like Cognac] that has been modified to try to appeal to the general public,” says Palazzi. “Armagnac is very terroir-driven, it feels like you can connect with the history of the land and its rich history.”

In terms of distillation, 95% of Armagnac production is distilled with an alembic column still, whereas Cognac has to be pot-distilled, Palazzi notes. “Some are using pot still as well,” he says, although it’s a rarity.

After being distilled, the liquid is typically aged in 400-liter French oak casks — typically local, Gascony oak — and is then classified as VS, VSOP, Napoleón, or XO (Hors d’âge), depending on how long it has been aged for, with XO being the oldest age statement meaning the distillate has seen a minimum of 10 years in the cask. It’s also common for Armagnac producers to release vintages, like wine, but this will be more of a rarity as the category continues to rise in popularity.

After aging, the Armagnac is either bottled at cask strength, or proofed down. “The reason why Cognac is typically 40% ABV is to stretch out the amount they’re able to produce because of the demand,” Palazzi notes. “In Armagnac, you’ll find more full-proof bottlings because they aren’t under the pressure of hitting numbers so they can focus on creating the best product possible [regardless of proof].” This means that each bottle will have its own distinct character, which isn’t always the case with other brandies.

Some producers to note are: Domaine Boignères, Château de Pellehaut, Domaine Espérance, Domaine d’Aurensan, but there are many others creating exceptional brandies as well in the region.

What Armagnac Tastes Like

As we’ve mentioned before, Armagnac is a bit rustic and tends to be less polished, but has more personality when compared to Cognac, especially when young. “Armagnac, when younger, has notes of prunes, plums, and apricots as well as French oak influence,” Palazzi says. “It’s usually aged in local oak casks (Gascony oak). Those barrels have a higher tannin content which means the oak influences the spirit more quickly.” An aged Armagnac expresses notes of fresh flowers, apricot, and some will even move toward dates, tobacco, and leather characteristics.

“Armagnac is the brandy that will have the closest characteristics to bourbon,” Palazzi says, “and it will share some similarities in flavor which makes it the perfect gateway spirit for American whiskey drinkers who want to taste something new. It’s not too big of a departure from whiskey.”

Bottles Worth Trying

For the adventurous drinker who wants to give some of these bottlings a try, here are a few to consider.

Cobrafire Eau-de-Vie de Raisin

Image used with permission by copyright holder

An unaged blanche (white) Armagnac produced in the Bas Armagnac sub-appellation. It’s an undiluted, unadulterated expression of exactly what a French brandy should taste like. At 51.5% ABV, it’s also begging to make it into your next Martini.

PM Spirits VS Bas Armagnac Overproof

Image used with permission by copyright holder

Importer PM Spirits teamed up with renown production house, Domaine Espérance, to release their own label of VS overproof (51.7% ABV) Armagnac. For the price you’ll pay, it’s an absolute steal and must-try.

Jollité VSOP 5 Years Armagnac

Image used with permission by copyright holder

This VSOP bottling is balanced, robust, and is approachable for drinkers who prefer the standard 80-proof spirit. It’s the perfect gateway bottle to try, and is easy sipping, both on its own and in a cocktail.

Editors' Recommendations

Tyler Zielinski
Tyler is a New York-based freelance cocktail and spirits journalist, competitive bartender, and bar consultant. He is an…
Is erythritol harmful? What a dietitian says recent data means for your keto diet
Erythritol is common in many keto foods — what does that mean for your health?
Erythritol

While sugar substitutes have been around for more than a century, they didn't really become mainstream here in the U.S. until around the mid-70s. According to Carolyn De La Pena, professor of American Studies at UC Davis and author of Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda, between 1975 and 1984, Americans increased their consumption of artificial sweeteners by 150%. This timeline makes sense when you take into account that the late seventies coincided with the start of our crazed diet culture and the revolving door of fad diets.
One such diet that doesn't seem to be going anywhere, however, is the keto diet. Still hugely popular among Americans trying to shed a few pounds, keto focuses heavily on limited or no carbohydrates. Because sugar contains carbohydrates, followers of keto have turned to artificial sweeteners to satisfy those late-night cravings — sweeteners that, more often than not, contain erythritol. Erythritol, in particular, has become hugely popular because it's much better for baking than other sugar substitutes, has less of an artificial flavor, and will keep the eater in ketosis, which is key for losing weight on the keto diet.
A new study has made waves recently because its findings indicate there's a link between erythritol and higher rates of heart attack and stroke (though the study did note that only an association was found — not causation. So should you be worried?
We asked Dan LeMoine, board-certified holistic nutritionist, the award-winning author of Fear No Food and the clinical director at Phoenix-based Re:vitalize Nutrition, what he had to say about erythritol, including its benefits and potential health risks. "Artificial sweeteners are still sweeteners. While many are non-nutritive or zero-calorie, we tend to view them similarly as we do regular sweeteners or sugars — moderation is key. While many have amazing implications on weight loss — being low to no-calorie options and having little impact on blood sugar, some have their downside," he said.

Is there a cause for concern with sugar substitution?
While some of that sugar substitution has been good for waistlines and health issues that come from obesity, it seems to be causing more and more concern when it comes to other potential health issues. "For example," said LeMoine, "some research indicates the popular sweeteners stevia may have negative effects on the gut microbiome. And the recent study showing a correlation between the sugar alcohol, erythritol, and heart attack and stroke."

Read more
This empanadas recipe is actually the perfect ‘second meal’ for leftover pot roast
Make a big pot roast, then make these awesome empanadas
Empanadas

We love a good pot roast. The thing about a pot roast, though, is that there always seem to be a ton of leftovers. No matter the amount you made or how many guests you had around the table, there's extra. Perhaps that's one of the comforting things about pot roast - there's always more to share. But if we're honest, on the second or third day of leftovers, most of us are ready for something different. That's where this handy recipe comes in, and it's for another delicious food: empanadas.

All you need to transform your pot roast leftovers into something new and enticing is a little pie dough. By filling that pie dough with your leftovers, you're creating flakey, steamy, golden-brown little meat pies that will make just about everyone happy. Not only are they delicious, but they're perfect for any occasion. Serve them with rice and a salad for a beautifully savory dinner. Pile them on a platter with a creamy dipping sauce for the next football game, or bring them on a fall picnic with a bottle of your favorite Burgundy. Whatever the occasion, though, be sure to make enough because these are oddly addicting.

Read more
The golden wonder of flax: How to eat flaxseed for health and vitality
Not sure how to work with raw flaxseed? Here's how to eat the healthy ingredient
F

Flaxseed is the true golden fleece of legend. It is rich in omega-3 fatty acids, lignans, fiber, vitamins, and minerals that are hard to find in plant-based foods, giving it the much-acclaimed "superfood" status.

Humans have cultivated flax since the beginning of recorded history. The ancient Romans knew the plant as Linum usitatissimum which translates neatly as "very useful." This crop also played a major role in the birth of America, where it quickly took root as a fiber to use for producing clothing.

Read more