Remember when we told you about how you could interact with criminals while drinking wine (outside of sitting in a dive bar and having the nerve to order a glass of Pinot Grigio, which we’re pretty sure would might also put you in contact with unsavory individuals)? Well, this wine label is going to make that one look like a kid’s birthday party (if that birthday party took place in the Wild, Wild West).
Now, thanks to two new wines brought to you by The Last Wine Company — a partnership between Skybound Entertainment and Treasury Wine Estates — you can feel like a character in The Walking Dead.
Yeah, that’s right. You can now interact with zombies.
Building on the success of the 19 Crimes wine labels, Living Wine Labels — a company that has taken augmented reality to the next, slightly tipsy level — has just come out with two new bottles, both tied to The Walking Dead. Whereas before you could learn the stories of the criminal who populated the labels of the 19 Crimes wines, now you can interact with the stars of the hit comic book/AMC show.
On Blood Red Blend, you’ll see Sheriff Rick Grimes. If you launch the app and point it at Grimes, he will fight off walkers, all while you stand idly by in the wine aisle, dreaming about what you would do if you were in Grimes’ situation.
On The Walking Dead Cabernet Sauvignon, you’ll see Grimes’ main problem in life (other than mental stability in an increasingly volatile world): a horde of zombies. When pointing the app at the zombies, they break out of the label onto the screen. If you’re really looking to live the life of your favorite The Walking Dead characters, put the two bottles side-by-side. When you do, Grimes will then fight the zombies.
Beyond the AR component, the corks used for the wines are collectibles. You’ll find corks emblazoned with barbed wire, walkers’ hands, and heads of the undead (who wouldn’t want to bring some undead head to your next dinner party?)
For some real fun, though, we recommend buying a few bottles of each, drinking them, then trying the augmented reality. Nothing will show your true colors (whatever the color of a G-D hero is, obviously) like pounding half a case of wine and fighting off a horde of zombies.
Living Wine Labels is working to expand their line beyond these initial offerings and hopes to have labels from Chateau St. Jean, Beringer Brothers, and Gentleman’s Collection all interactive in the coming months.
To interact with The Walking Dead wine labels (or 19 Crimes), you can download the Living Wine Label app from the Apple App Store or Google Play Store. Both wines are available in the U.S. for around $19.
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