Skip to main content

Three Jerks Jerky Adds Veri Veri Teriyaki to Its Roster of Filet Mignon Beef Jerky

The co-founders of Three Jerks Jerky are celebrating the launch of a new Kickstarter campaign for its newest flavor, Veri Veri Teriyaki.

It’s a collaboration with Asian sauce and marinade brand Soy Vay.

Recommended Videos

The new flavor will join the regular roster of unique flavors produced by Three Jerks Jerky: Original, Memphis BBQ, Chipotle Adobo, Maple Bourbon Churro and I Can’t Believe It’s Not Hamburger. They also recently launched Filet Mignon and Pork Belly Blend premium burgers.

Daniel Fogelson and Jordan Barracos began making jerky in a home kitchen before launching their company in the summer of 2013. They set up a Kickstarter campaign with a goal of $20,000 in 30 days. The campaign ended with almost $46,000, making it the highest grossing jerky on Kickstarter at the time. Now they are setting a goal of $10,000 to raise capital to launch their new flavor.

“People always ask us, ‘Did you start because you love jerky?’ The answer is no. We started because we didn’t like jerky and thought it could be much better,” said Daniel.

They discovered the secret to making great jerky was using filet mignon. “When you look at filet mignon, it’s a holy grail food item,” said Jordan. “It’s put on a pedestal and people serve it for special occasions. We said to hell with that. It shouldn’t be a 1% food. It should be an everybody food, so we decided to figure out a way to enjoy it every day.” The jerky is also gluten-free, nitrate-free, and doesn’t contain artificial ingredients.

Friends loved it and that encouraged them to launch a business. They also felt the love when they appeared on the ABC show “Shark Tank” in 2015. They had four sharks fighting to invest in their product and ultimately they signed a deal on the show with Daymond John, CEO of Fubu. He gave them $100,000 for 15% of their company, which was the exact terms they sought when they entered the Shark Tank. That appearance propelled them into explosive growth. “We grew 650%,” said Jordan, “The majority occurred in a a month and a half. It’s challenging to maintain stability. We continue to grow really fast and it’s hard getting the scale we need to match demand.”

The college roommates say going back to Kickstarter for the new flavor is a cool experience. “We’re also doing something that’s never been done before,” said Jordan. “We’ll match 5% of everything we raise and give back to other young entrepreneurs working to start to their own business.”

“Through this process of going back to Kickstarter, I watched our original campaign. We started this business from nothing,” Jordan continued. “We’ve come a long way in a short amount of time. It’s possible if you put your mind to something to pull it off. We’re not the only story around that can talk to that, but it brought me back to realizing what we’ve accomplished. If you have a dream and there’s a business you want to do, just do it. If we were able to pull it off, anybody can.”

Following the campaign, Veri Veri Teriyaki will be available on the company website for $9.99 and at retailers across the U.S.

Marla Milling
Former Digital Trends Contributor
Marla Hardee Milling is a full-time freelance writer living in a place often called the Paris of the South, Sante Fe of the…
Kentucky Owl’s new Batch #13 is the final masterpiece from a bourbon legend
Kentucky Owl

Popular whiskey brand Kentucky Owl recently announced the launch of its newest bourbon, Batch #13. It was blended and crafted by former Master Blender John Rhea. What makes the whiskey more unique is that it was the last bourbon blend created by the Kentucky Bourbon Hall of Fame member before his retirement.
Kentucky Owl Batch #13

Batch #13 consists of a blend of five different bourbons. There’s a mix of younger and wheated whiskeys and more mature and higher rye whiskeys. The blend is roughly between eight and nine years old.

Read more
This underrated Dunkin’ coffee is smooth, strong, and totally worth the hunt
Don't overlook this coffee staple order
Dunkin nitro cold brew

Nitro cold brew is one of my go-to, anytime coffee orders, and it never disappoints, no matter where you order it. Even though nitro cold brew has grown in popularity, I still find it a "harder to find" coffee shop order when I'm on the go. I crave something about this drink's velvety smoothness—something you don't get from a regular cold brew order.

But why isn't everyone ordering the Dunkin' Nitro cold brew? Maybe Dunkin' just missed the mark on marketing this exceptional drink, but everyone I've talked to seems to have no idea that Dunkin' even has nitro cold brew. Or maybe it's just that this drink is not available at every Dunkin' location. Everyone seems to associate nitro cold brew with Starbucks, yet this drink is available beyond just Starbucks locations. Here's why I'll keep ordering Dunkin's nitro cold brew (and telling everyone I know about this order).
Where to find the Dunkin' nitro cold brew

Read more
When it comes to Champagne, what does the word “Brut” actually mean?
Get to know your bubbly
Champagne flutes

There’s just something about champagne that makes my heart flutter. Maybe it’s the sparkle, maybe it’s that famous cork pop that signals the start of a glamorous time, or maybe it’s the way it makes any cocktail feel special. I love champagne in all its forms, whether it’s bone-dry and bracing or sweet and indulgent. But not all bubbly is created equal, and if you’ve ever been confused by the difference between “brut” and “demi-sec,” you’re not alone. Let’s break down the different types of champagne so you can sip exactly what you love.
Understanding Champagne sweetness levels isn’t just wine snob trivia — it’s the key to choosing a bottle you’ll actually enjoy. Whether you’re a brut loyalist or prefer your Champagne to be softer and sweeter, knowing the differences between brut, extra dry, sec, demi-sec, and doux puts you one step closer to popping the perfect bottle. Let’s break it down, starting with the term you’re most likely to see: Brut.

What is Brut Champagne?

Read more