Skip to main content

Three Jerks Jerky Adds Veri Veri Teriyaki to Its Roster of Filet Mignon Beef Jerky

The co-founders of Three Jerks Jerky are celebrating the launch of a new Kickstarter campaign for its newest flavor, Veri Veri Teriyaki.

It’s a collaboration with Asian sauce and marinade brand Soy Vay.

Recommended Videos

The new flavor will join the regular roster of unique flavors produced by Three Jerks Jerky: Original, Memphis BBQ, Chipotle Adobo, Maple Bourbon Churro and I Can’t Believe It’s Not Hamburger. They also recently launched Filet Mignon and Pork Belly Blend premium burgers.

Daniel Fogelson and Jordan Barracos began making jerky in a home kitchen before launching their company in the summer of 2013. They set up a Kickstarter campaign with a goal of $20,000 in 30 days. The campaign ended with almost $46,000, making it the highest grossing jerky on Kickstarter at the time. Now they are setting a goal of $10,000 to raise capital to launch their new flavor.

“People always ask us, ‘Did you start because you love jerky?’ The answer is no. We started because we didn’t like jerky and thought it could be much better,” said Daniel.

They discovered the secret to making great jerky was using filet mignon. “When you look at filet mignon, it’s a holy grail food item,” said Jordan. “It’s put on a pedestal and people serve it for special occasions. We said to hell with that. It shouldn’t be a 1% food. It should be an everybody food, so we decided to figure out a way to enjoy it every day.” The jerky is also gluten-free, nitrate-free, and doesn’t contain artificial ingredients.

Friends loved it and that encouraged them to launch a business. They also felt the love when they appeared on the ABC show “Shark Tank” in 2015. They had four sharks fighting to invest in their product and ultimately they signed a deal on the show with Daymond John, CEO of Fubu. He gave them $100,000 for 15% of their company, which was the exact terms they sought when they entered the Shark Tank. That appearance propelled them into explosive growth. “We grew 650%,” said Jordan, “The majority occurred in a a month and a half. It’s challenging to maintain stability. We continue to grow really fast and it’s hard getting the scale we need to match demand.”

The college roommates say going back to Kickstarter for the new flavor is a cool experience. “We’re also doing something that’s never been done before,” said Jordan. “We’ll match 5% of everything we raise and give back to other young entrepreneurs working to start to their own business.”

“Through this process of going back to Kickstarter, I watched our original campaign. We started this business from nothing,” Jordan continued. “We’ve come a long way in a short amount of time. It’s possible if you put your mind to something to pull it off. We’re not the only story around that can talk to that, but it brought me back to realizing what we’ve accomplished. If you have a dream and there’s a business you want to do, just do it. If we were able to pull it off, anybody can.”

Following the campaign, Veri Veri Teriyaki will be available on the company website for $9.99 and at retailers across the U.S.

Marla Milling
Former Digital Trends Contributor
Marla Hardee Milling is a full-time freelance writer living in a place often called the Paris of the South, Sante Fe of the…
Pistachio coffee is the hot flavor, and shows no signs of slowing down
The rise of the pistachio coffee trend
pistachio nuts

Pistachios have been having a moment over the last couple of years. The momentum shows no signs of slowing down, according to Heba Mahmoud, Head of Innovation at Elmhurst 1925. Business Research Insights 2025 data suggests that the pistachio surge goes hand-in-hand with the rise of health, wellness, plant-based, and functionality-focused consumer trends. Pistachio coffee's savory flavor offers just the right blend of nuttiness and creaminess, adding an unexpected twist to a traditional cup of coffee. Here's what Mahmoud shared about this hot coffee flavor and where the market may be headed.
When did pistachio coffee first start trending?

"Pistachio coffee is quickly becoming one of the hottest trends in the market, and it’s easy to see why. It brings together two beloved favorites – the nutty flavor of pistachios and the bold kick of coffee or espresso – into an aromatic, irresistibly smooth cup. Beyond the flavor, health-conscious consumers are also fueling the market for pistachio-infused everything, from chocolate to lattes," she says.
"Pistachios’ naturally rich flavor profile made them a standout ingredient, and when paired with coffee – a longtime consumer favorite – the result was an instant hit. The subtle sweetness and earthy complexity of pistachios offer a sophisticated twist on the typical flavored latte, aligning perfectly with the shift toward clean-label, plant-based options," says Mahmoud. As head of innovation at Elmhurst 1925, Mahmoud helped lead the brand to become the top-selling pistachio milk and creamer on the market over the last year. Today, the brand offers various pistachio-inspired coffee pairings, such as the Pistachio Barista Edition and Pistachio Crème Latte.
What to love about pistachio coffee

Read more
Hanger steak vs. skirt steak: What sets them apart on the grill
Grill smarter with these steak cut comparisons
steak that resembles a skirt steak on the grill

I used to think all flat steaks were interchangeable — until I grilled a hanger steak for the first time. It was tender, rich, and totally different from the skirt steaks I’d been tossing into fajitas for years. That one cookout changed the way I thought about beef cuts. If you're curious about hanger steak vs skirt steak, understanding the key differences can help you cook each one right and choose the best cut for your next dish.

Cut location and structure

Read more
Breville Luxe Brewer takes home-brewed coffee to new levels
You don't need barista training to create a perfect cup of coffee at home
Breville Luxe Brewer with glass carafe on a kitchen counter.

Breville's Luxe Brewer is designed to prove that you don't need barista training to create a perfect cup of coffee. It combines precision brewing variable control with the simplicity of one-touch brewing to empower filtered coffee drinkers who desire perfect coffee at home.
Breville Luxe Brewer: precision coffee made easy

To brew a perfect cup of coffee, you need to precisely control all variables, including bloom time, flow rate, brew temperature, and volume. With the Luxe Brewer, you can control those factors and more to your preference. The new Breville is certified by the Specialty Coffee Association (SCA) to provide precise temperature control and customized brewing parameters.

Read more