Thatcher Baker Briggs has dealt with more revered wines in his young career than most industry types do in a lifetime. The 29-year-old consultant and sommelier sources some of the most coveted wines in the world for collectors all over.
Based in San Francisco, Briggs got his start in wine through restaurants. He did time at some great ones, like Saison in the Bay Area and Takazawa in Tokyo. Along the way, he sharpened his palate, tried some amazing wines, and developed relationships with lauded producers. It was the makings of his current venture, which involves highly curated wine wisdom and sourcing as well as an online shop of his own rare finds, which he launched over the summer.
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His restaurant era set him up for success today. Briggs says it was a combination of exposure to extensive wine lists and learning the human aspect inherent to hospitality. “A lot of what happens in restaurants is also similar to what we do now,” he says. “When you cook, you often learn how to multitask and be quite focused on the things that need to be handled quickly. Working in fine dining and having an understanding of service and hospitality is make or break in this business.”
Selecting wines for somebody is about as subjective as things come and Briggs gets the importance of real connection, something he absorbed on restaurant floors. “We are such a niche service that understanding of what clients want is incredibly important,” he adds.
Liz Daly
Like too many other industries, wine has a history of not being the most welcoming and inclusive. It remains mostly run by older white males, although it is evolving. Briggs doesn’t dwell on the subject, noting that somebody has to be the first one through the door. He thinks we should step back and question the entire scenario.
“There has been a lot of press on how the wine world isn’t diverse,” he says. “I think rather than focusing on how there is a lack, perhaps we should be asking ourselves why that is the situation. For me, I have been far too worried about living up to my own standards to worry about if someone feels that when they first look at me, if they feel I am capable of doing my job.”
It’s fair to say Briggs doesn’t carry himself like a lot of twenty-somethings. He displays a maturity earned from an early start in the business. Being the youngest person in the room is often a challenge, “But I started in restaurants at 13 and it’s how I have lived my whole life,” he says. Briggs adds that he was at a dinner recently and somebody at the table tried — and failed — to point out his inabilities on account of his age.
“I laughed after and decided to read even more about the particular subject that was being debated,” Briggs says. “I tend to focus on goals rather than people’s tones.”
Liz Daly
Wine is steeped in tradition but it’s not above progress. Younger people are entering the scene as younger consumers are flocking to wine. Briggs thinks the efficiencies of today’s world naturally breed younger, more capable people, no matter the industry. It might be more obvious in wine because the realm has simply been pretty stale for quite a while.
“I think that we are in such a big window of change,” he says. “The world of wine — which has been a rather dull, quiet, and outdated world — is gaining spice! It is not just a group of ten guys in the room talking about how big their … wine collection is. It is a connected community of men and women who are passionate about who is making the wine, and where it is from, and the intricacies of winemaking or the environment.”
Industry types are increasingly asking questions about the structure and nature of the wine world. Briggs sees the same curiosity among collectors, which he finds thrilling. “I am excited for all the young people to take a chance and push the limits,” he says. “If it is building a retail platform that is very niche, or reviewers taking the time to taste with young winemakers and bring them to everyone’s attention, or collectors wanting to not collect just what is known but who are looking for the next big thing. It is an exciting time in wine!”
Brush Creek Distillery is releasing a limited-edition ‘Heroes Edition’ straight bourbon
Celebrate America's birthday with this new expression
Wyoming is quickly becoming a great state for whiskey fans. While there are a handful of outstanding distilleries to choose from, Brush Creek is among the best. This popular distillery is a must-visit on your next cross-country road trip. Brush Creek is located a short 35 miles off of 1-80. It’s the perfect respite from a long journey to see the sprawling country this summer.
And while you can’t go wrong with anything in its portfolio, recently, this award-winning, small-batch craft distillery announced the launch of the 2026 release of its ‘Heroes Edition’ Straight Bourbon Whiskey.
The best beers from California you can buy anywhere
California is more than just IPAs
Currently, more than 9,000 breweries of all sizes operate in the US. That’s an awful lot of IPAs, stouts, and lagers to choose from. Some states are more saturated with breweries (per capita) than others. This includes places like Vermont, Colorado, Maine, Oregon, and, of course, California. While I could take a deep dive into all the biggest beer-producing states, today is all about The Golden State.
I have a special affinity for California beer, and it’s because of one style in particular. Sure, you can find a beer style to fit every palate in the state, but in California, the IPA reigns supreme. In fact, if you look at almost any list ranking the best beers in the state, it will be littered with IPA options. While I often imbibe pilsners and other lagers (as well as wheat beers and other lighter beers) in the summer as well as stouts and porters (and other dark beers) in the winter, I always go back to the classic West Coast IPA.
Blue Bottle just proved California can grow world-class coffee
Blue Bottle Coffee just dropped a super rare California-grown coffee
Coffee has always had its origins story – Ethiopia, Colombia, Panama. But California was never part of that conversation, until now. Coffee leader, Blue Bottle, has just launched the California Frinj San Diego Gesha, a washed Gesha grown in San Diego and Santa Barbara counties in partnership with Frinj Coffee, the pioneering network behind California's emerging coffee movement. Gesha is widely regarded as one of the most prized varietals in specialty coffee, known for its delicate floral complexity and fruit-forward character – and this one delivers jasmine, peach, and strawberry in a cup.
Up until now, many coffee brands would shy away from growing specialty-grade coffee in California, as it requires years of experimentation and innovation. For the past two decades, Jay Ruskey, founder of Frinj Coffee, has helped pioneer California coffee product through continual experimentation with innovative growing practices, coffee varieties, and post-harvest processing. Now, this exciting new launch finally reflects that work. Cherries from two California farms were processed at Frinj's wet mill in Ventura, using carefully controlled fermentation to result in an exceptionally clean cup of coffee. This new variety showcases the signature floral aromatics and bright fruit character of the Gesha variety.
