This stand-out approach extends to their product line which, in addition to having an un-aged corn whiskey, has flavors such as coconut, mint chip, and crisp apple. The man behind these products, CEO & Founder Brad Beckerman is taking the company a step further with the announcement that multi-platinum rapper and producer G-Eazy is now a Partner and the Co-Creative Director for Stillhouse Spirits.
The Oakland-based G-Eazy (Gerald Earl Gillum), known for songs such as “I Mean It” and “Shake It Up” (as well as his new album “The Beautiful & Damned”) said he wanted to work with Stillhouse because of a shared vision with Beckerman.
“I wanted to partner with Brad because he has this infectious energy and passion for the brand he’s continuing to grow,” Gillum said in a statement.
On Beckerman’s end, he said Gillum’s drive and creativity were keys for him in entering this partnership. Gillum’s partnership is his first in the spirits industry and, according to a release, helped close a significant round of funding for Stillhouse.
The first task Gillum will be taking on is the expansion of the brand into the Louisiana market, a big deal for the rapper as it is where he went to school.
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