Skip to main content

RIPancakes: IHOP Changes Name to IHOb to Focus on Burgers

ihob burgers sign
IHOb Restaurants

Last week, the most devoted pancake fans across the nation were sent spiraling into a chasm of riddles and quandaries when the diner chain IHOP changed its name and branding to IHOb across all social media platforms.

With no more “P” for pancakes, what in the world could the “B” stand for? (Bacon? Bourbon? We wish.) More than 30,000 people speculated online.

This week, the company finally broke its silence on the mystery “B.” In place of pancakes, burgers have taken the lucrative spot at the acronym’s tail, making it the International House of Burgers. To be honest, we don’t know how we feel about that.

We aren’t the only pancake-lovers left emotionally confused. One Twitter user wrote: “IHOb is the biggest disappointment of 2018; catch me at Denny’s.”

ihob is the biggest disappointment of 2018, catch me at denny’s

— Bryana Salaz (@bryanasalaz) June 11, 2018

Another made the tongue-and-cheek comparison to Snoop Dogg, aka Snoop Lion.

“IHOb” is the best rebranding since “Snoop Lion”

— JonTron (@JonTronShow) June 11, 2018

One scorned pancake fan posted a disgruntled vlog while another wrote, “Slap me across the face if you ever actually hear me say ‘IHOb’ out loud.”

slap me across the face if you ever actually hear me say "iHoB" out loud

— nathan zed (@NathanZed) June 11, 2018

Before you freak out and jump on the #RIPancakes train, IHOP — as the official website is still named — will continue serving pancakes and trademark breakfast foods, remaining consistent with the first restaurant opened in 1958 in Burbank, California. The profound moniker change was simply a marketing ploy to celebrate the debut of IHOP/IHOb’s new Ultimate Steakburgers, a lineup of seven all-natural burgers made of 100-percent USDA Choice Black Angus ground beef.

IHOb steakburgers will be “smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun,” says a press release for the restaurant chain.

Burgers have taken over — or, at least, they will begin to make up a larger part of IHOP’s business. This makes sense considering breakfast is only one meal of the day.

IHOb℠ | Burgers, burgers, burgers

“To show the brand is as serious about burgers as it is about its world-famous pancakes, a flagship IHOb restaurant in Hollyburgerwood, California, has also been completely re-burgered and will play host to the VIB launch party the evening of June 11,” says the release.

Those of us not in Los Angeles will be able to get in on “burgermania at IHOB,” by checking out the new Ultimate Steakburgers at locations nationwide. For a limited time, these burgers will come with unlimited fries.

Perhaps this name change is all our fault. Indeed, we have done a poor job at remembering IHOP offered more breakfast. Now the diner has taken drastic action, much like a teenager who pierces his nose to remind his parents he’s more than a kid.

We hear you loud and clear, IHOb. So long as you don’t get rid of free pancake day and the tray of flavored pancake syrups, we’ll accept the new you with open mouths. At least until you change your name back IHOP.

Editors' Recommendations

Topics
Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Love an Aperol Spritz? Try out these spritz alternatives
Love an Aperol Spritz? Try out these spritz alternatives for a sparkling summer
cocktail

Aperol spritz cocktail Goskova Tatiana / Shutterstock

The Aperol Spritz is a ubiquitous cocktail over the summer months. With its combination of sweet and bitter and a bright, distinctive color, it has something for everyone -- so it's no surprise it's taken the world by storm over the last few years. But while this drink is a great choice for a summer sipper, maybe you're looking to expand into something a bit different. In that case, it's time to explore the wider world of spritzes.

Read more
The results from the 2024 International Whisky Competition are in
See what was judged the whisky of the year
Whisky pour

Whiskey fans looking for the best new releases should turn their attention to recent 2024 International Whisky Competition, which has just announced its results for this year.

The format of the competition is slightly different from some other competitions in that any whiskey distillery can enter, but only one gold, one silver, and one bronze medal are awarded per category. This year, the awards were held in Scotland and in Kentucky, two of the most prominent homes of whiskey.

Read more
Toast the changing seasons with this new summer solstice gin
Floral botanicals and peach puree for summer vibes
tamworth summer solstice gin screenshot 2024 06 10 100434

One of the great pleasures of gin as a spirit is how flexible it is. As long as it has a backbone of juniper, it can be flavored with virtually any combination of herbs, fruits, and other botanicals that you can imagine and that is accessible in the area. That has lead to a proliferation of hyper local gin brands working with the ingredients available to them, meaning that you as a gin fan can try different flavor experiences practically everywhere you go.

The latest gin inspired by experimenting with local ingredients is Tamworth Garden Summer Solstice Gin out of Tamworth Distilling in New Hampshire. Created by Steven Grasse of Hendricks Gin fame, this floral-forward gin uses botanicals of juniper, angelica root, lemon, dandelion, sweet woodruff, blackberry bark, and coriander, and has peach puree added for a fruity taste of summer.

Read more