Skip to main content

New brand Humano aims to center artisans in tequila production

The brand is launching Blanco, Reposado, Añejo and Joven expressions in the U.S.

By Georgina Torbet Published August 23, 2024

humano tequila launch bottles 2 — Humano Tequila Humano Tequila

As interest in craft tequilas has boomed, many customers are also interested in the environmental and social concerns associated with where their drinks come from. Particularly in the case of tequila, which uses one specific type of agave plant and can only be produced in specific regions of Mexico, people want to know that their spirits are being produced ethically.

A new brand, Humano Tequila, aims to make that its focus, as it promises an human-centered and agave-friendly approach. This single estate tequila from Jalisco is made from agave cultivated across 1,250 acres and prepared using artisanal methods.

Recommended Videos

“Our name honors the human touch at each step of production from hand-harvesting and the time-honored work of the jimador, to the gentle cooking, extraction, distillation and aging processes that are essential to making exceptional tequila,” said Anahi Rivera, COO and Co-Founder of Humano Tequila. “Hundreds of artisans and farmers have worked at our ranch over four generations, and talent runs deep in our community. Our goal is to care for people by crafting an expressive range of quality tequila that fosters meaningful connections while supporting the many families that make the Humano dream a reality.”

The brand is launching Blanco, Reposado, Añejo and Joven expressions in the U.S., available in stores in select states and online. The agave has been hand selected and put through an agave wash procedure to remove impurities, before being cooking in autoclave and brick ovens. The brand promises a range of clean and flavorful tequilas with particular character.

“At Humano we believe in making tequila responsibly with a respect for the land and the people that have come before us – and the generations that will follow,” said Luis Abundis, CEO and Co-Founder of Humano Tequila. “As agave-friendly growers, we let our plants reach maturity and hand-select for the highest quality across our estates. This estate approach allows us to work with our farmers to make a range of tequilas as complex and unique as the fields they come from.”

Georgina Torbet

Former Space Writer

Georgina has been the space writer at Digital Trends space writer for six years, covering human space exploration, planetary…

Topics

Liquor, Beer, Wine & Drinks

Food & Drink

Blue Bottle just proved California can grow world-class coffee

Blue Bottle Coffee just dropped a super rare California-grown coffee

Blue Bottle Coffee

Coffee has always had its origins story – Ethiopia, Colombia, Panama. But California was never part of that conversation, until now. Coffee leader, Blue Bottle, has just launched the California Frinj San Diego Gesha, a washed Gesha grown in San Diego and Santa Barbara counties in partnership with Frinj Coffee, the pioneering network behind California's emerging coffee movement. Gesha is widely regarded as one of the most prized varietals in specialty coffee, known for its delicate floral complexity and fruit-forward character – and this one delivers jasmine, peach, and strawberry in a cup.

Up until now, many coffee brands would shy away from growing specialty-grade coffee in California, as it requires years of experimentation and innovation. For the past two decades, Jay Ruskey, founder of Frinj Coffee, has helped pioneer California coffee product through continual experimentation with innovative growing practices, coffee varieties, and post-harvest processing. Now, this exciting new launch finally reflects that work. Cherries from two California farms were processed at Frinj's wet mill in Ventura, using carefully controlled fermentation to result in an exceptionally clean cup of coffee. This new variety showcases the signature floral aromatics and bright fruit character of the Gesha variety.

Food & Drink

Dark rums for whiskey fans

These rums are a great choice for whiskey drinkers

rum bottles

There’s no disputing the appeal of whisk(e)y. Whether it's single malt Scotch whisky, bourbon, rye whiskey, Irish whiskey, or others. There’s something special about this barrel-aged spirit. But it’s not the only aged spirit, and if you’re limiting your sipping to this style, you’re missing out on some other special, flavorful spirit. Especially dark rum.

I’ve spent years imbibing the various forms of whiskey. But every now and then, I branch out and pour myself a glass of dark rum instead. Unsurprisingly, the two spirits have some of the same aromas and flavors. Since both are matured in wood barrels, they impart flavors like caramel, vanilla, dried fruits, and oak (among others). If you don’t already, you should branch out and add dark rum to your aged spirits rotation.

Food & Drink

Gins so good you’ll want to drink them neat

You might want to at least sip these gins before mixing with them

Tanqueray No 10

Gin is one of the only spirits that you see on a shelf, and regardless of the quality, you assume you’re going to take it home and mix it with other ingredients to make a cocktail. To many, the thought of drinking gin neat never even occurs to them. Even if they enjoy the juniper, floral, and botanical aromas and flavors of their favorite gin, they still prefer to mix it with other ingredients to make it more palatable.

But it also shouldn’t surprise you that some people enjoy drinking their gin neat or at least prefer a gin that they could drink neat if they chose to do so. Personally, I am one of those people. I enjoy gin so much that I try my best not to mask its flavors with overpowering ingredients. Sure, I like a good Gin & Tonic from time to time. But it’s definitely going to be heavier on gin than tonic if you know what I mean.