Skip to main content
  1. Home
  2. Food & Drink

Budweiser Celebrates Moon Landing With Discovery Reserve American Red Lager

Pat Evans
By
buzz aldrin moon landing 1969
Buzz Aldrin salutes the U.S. flag (July 20, 1969). Neil Armstrong/NASA

Budweiser is celebrating the moon landing this year with a new beer.

With the 50th anniversary of Neil Armstrong’s famous steps approaching in July, Budweiser has released the Discovery Reserve American Red Lager, the fourth beer in the brewery’s Reserve Collection.

Related Videos

Brewmaster Karissa Norrington, a former U.S. Air Force captain, developed the recipe with the help of Budweiser’s archival recipe from when the Apollo missions were shuttling astronauts back and forth between the moon and Earth.

Discovery Reserve American Red Lager is made with Voyager barley malt, a medium-roast evoking the cosmic theme. The beer has a light hoppy aroma, along with toasted barley and toffee washing over the palate. The special-edition logo is circled with 11 stars and a moon in the background, representing the Apollo 11 mission, while alternating bottle caps signify the astronaut’s moon footsteps and future potential journeys to Mars.

Budweiser

The limited release will support the Folds of Honor Foundation with a contribution of $1 per 24-pack sold of the Discovery Reserve American Red Lager. The foundation supports educational scholarships for military families. It’s the eighth year Budweiser has partnered with Folds of Honor, donating nearly $16 million to the foundation for more than 3,000 scholarships.

“I salute Budweiser and their life-changing donations and continued commitment to Folds of Honor over the last eight years,” Folds of Honor CEO and founder Major Dan Rooney said in a statement. “We are proud to stand with them as they release Discovery Reserve, further illustrating their commitment to our armed forces.”

The beer will be available through the summer, as long as supplies last. The Reserve Series was debuted in fall of 2017 to debut new recipes and packaging tied to historic moments. Other beers in the series include the Reserve Copper Lager, Freedom Reserve, and Repeal Reserve.

As the American public gazes up to the moon in the summer sky this year, drinkers can toast to the July 20, 1969, footsteps of the Apollo 11 crew.

“This Bud’s for those who challenged the odds and made the impossible, possible,” said Ricardo Marques, Anheuser-Busch vice president of marketing core & value brands. “Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers.”

Editors' Recommendations

Topics
Warm up with these 10 stellar Tiki cocktails
From tropical fruit to vibrant colors, these delicious Tiki drinks will knock your socks off
mai tai

Tiki culture is a wealth of riches, not to mention elaborate drinks. For the out of touch, it's mere escapism, a way to feel like you're somewhere warm and cozy. But for those in the know, Tiki is an art form, a genre, an entire culture.

It all began in the South Pacific and gradually spread to famous hotel bars and, ultimately, the best recipe books. Yes, it's a vacation in a glass, and that glass might just be a pineapple, coconut husk, shared bowl, or Tiki mug, but it's also a category of some of the most interesting drinks on the planet (with a devout following, we might add).

Read more
This is how to mix cocktails with honey for a flavorful drink
Honey is a great way to add a little sweetness and texture to a cocktail. Here's how to mix with the stuff.
Buckwheat Honey Old Fashioned on table.

Like tasty maple syrup or demerara, honey is a great cocktail ingredient that can impart flavor and sweetness. With much more character than, say, simple syrup, honey can improve drinks across the board, from a steaming Hot Toddy to a Bee's Knees cocktail.

We like a nice dose of honey in everything from a great hot cocktail to a classic bourbon creation like an Old Fashioned. But not just any honey will do and, often, you don't just want to throw it in last minute. Instead, honey can be prepped a bit so it can enter a drink seamlessly. Moreover, you can source some delicious higher-end honey that will offer lovely floral components and easy-to-mix-with flavors. Here's how to mix cocktails with honey.

Read more
The ultimate guide to world-class seafood paella, according to an executive chef
Chef Miguel Molina of La Pulperia NYC shares his culinary insight on the perfect seafood paella
Paella from La Pulperia.

Perfectly al-dente rice flush with fresh shellfish, a properly made seafood paella is one of the greatest foods in the world. This delicacy from Valencia, Spain, is the perfect dish for a festive gathering, a fun family meal, or a romantic dinner for two. While it can be made with poultry and game meat in Spain, some of the most popular versions of paella often lean heavily into seafood.

At La Pulperia, a pan-Latin American restaurant in Hell's Kitchen, Manhattan, they've mastered the seafood paella. Executive Chef Miguel Molina is a native of Guerrero, Mexico, and is lending his creativity and culinary background to the restaurant menu, which includes a stellar paella made with black squid ink. The food here is a blend of cultures, combining influences from Latin and South American countries like Peru, Brazil, Argentina, and Mexico, creating totally distinctive flavor combinations. So what better guide is there to help us on the journey of making a world-class paella?
The foundation: The rice
Octopus paella from La Pulperia in NYC.

Read more