Skip to main content

Stocks and Booze: Death & Co. Opens to Equity Crowdfunding

Imagine making money watching other people drink cocktails. Heck, while you drink cocktails. If this sounds good, start raking in the Benjamins imbibing (and investing) with Death & Company, one of the most influential bar to emerge out of the craft cocktail revival.

Over the past 12 years, Death & Co made a name for its talent behind the bar and penchant for revolutionizing the art of drink-making — the cocktail list is huge and organized elaborately by mood. Stewarded by Ravi DeRossi, David Kaplan, and Alex Day, Death & Co. proved from its successful Denver expansion and continued New York City eminence that it is anything but a decrepit company and more like the living, thriving dead.

death and co denver cocktails
Death & Co. in Denver. Image used with permission by copyright holder

The Death & Co. founders are therefore inviting patrons to invest in the brand (and bartenders) they love with the help of equity crowdfunding platform SeedInvest. The cocktail institution is the first-ever hospitality brand on the SeedInvest roster, but if we know anything about Death & Co., it’s that the team consists of trendsetters and it won’t be long until your neighborhood haunt jumps on the equity crowdfunding bandwagon. It may not be via SeedInvest, though, since the company has a track record of only accepting 1 percent of companies. (For scale, Harvard has a higher acceptance rate.)

Any way you spin it, investing in your favorite cocktail lounge sounds like a dream — but what exactly is equity crowdfunding?

This innovation follows the game-changing JOBS Act legislation that allowed small businesses to start selling equity to the masses via crowdfunding in 2016. Big freaking news seeing as, in the last 80 years, private companies could only raise capital from accredited investors (you know, the wealthiest 2 percent of Americans).

Founded in 2012, SeedInvest has helped over 220 companies raise capital and built a rapidly growing network of over 231,516 investors. They became the first equity crowdfunding platform to open up to the other 98 percent of Americans who were previously restricted from investing in startups.

“Our story won’t be told by a large private equity firm. It will continue to be led by us with the help of anyone who believes in the future we’re looking to build,” says Kaplan.

“As a small company, growth is both exhilarating and nerve-racking. We’re thrilled to have found a partner in SeedInvest, who worked diligently to understand our business, has become passionate about supporting our vision, and has backed our path towards growth with a wealth of expertise and guidance. With them, we’re excited for the evolution of Death & Co. — to provide growth opportunities for our team and to build beautiful bars that spread our collective love for great hospitality, fine cocktails, and nourishing food,” Day adds.

And what would you really rather invest in: stocks, bond, or spirits?

Editors' Recommendations

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
The best fried chicken recipe you will ever make
This is simply the best, and you can stop looking for this recipe now
Eating fried chicken

As you know, we love all things fried chicken. It’s the ultimate comfort food no matter the day of the week, no matter the weather. We just can’t get enough of that golden brown and delicious chicken. Keep reading, and you'll find the best fried chicken recipe ... hands down.
The history of fried chicken

Europeans were the first to fry up chicken during the Middle Ages. Fried chicken was considered an expensive delicacy until after World War II and was only served for special occasions. Scottish immigrants were the ones who introduced fried chicken to the U.S., but they didn’t use any seasonings until West Africans added spice blends into the recipe. Since then, it has been a staple in Southern cooking.

Read more
How to store coffee beans: 3 tips to keep your coffee fresh longer
Not today, Costco.
Coffee beans in hands.

For most of us, coffee beans are every bit as much a necessary kitchen staple as eggs or milk. After all, these are the magic beans that give us the energy to get out the door in the morning, to put on our big kid pants and go to work, to do the things we might not want to otherwise do. But when it comes to storing this precious ingredient, it's not quite as simple as shoving a bag in a cupboard, even if this is what many of us have done in the past.

Coffee beans are a fragile, temperamental ingredient, however life-giving and wonderful they may be. So it's important to treat them with the care and love they deserve and learn the right way to treat them after their stay in the grocery store. This is how to store coffee beans the right way.
Store them properly

Read more
Want to jumpstart your gut health? Try these 5 breakfast foods
5 delicious gut-healthy breakfast ideas your tastebuds will also love
a raseberry smoothie in a mason jar on a table

Whether breakfast is the most important meal of the day is a food fight. Generally, you want to eat nutritious, filling foods throughout the day to power through your to-dos and feel good doing so. Still, breakfast sets the table for all that. In particular, a filling, nutrient-dense, gut-healthy breakfast can do wonders.

"After fasting overnight, your gut is ready to efficiently absorb nutrients," said Beata Rydyger, BSc, RHN, a registered nutritionist and nutritional contributor to HPVHUB. "Eating a breakfast rich in fiber, probiotics, and prebiotics supports the growth of beneficial bacteria in the gut, improves digestion, and keeps the balance of microbes healthy." 

Read more