Skip to main content

The North Face Expanding in NYC

The outdoor giant opens a new store and expands flagship

the north face new store
The North Face

The North Face is perhaps the biggest name in the outdoor space. They have helped thousands of people climb mountains, hike the wilderness, and explore the unknown. While they began in California with stores in San Francisco and Stanford (with Grateful Dead playing at an opening, no less), they eventually landed a flagship store in Manhattan to capture the urbanites’ imagination and spark their spirit of adventure. Now, the company is expanding that flagship store and adding a new store in Williamsburg, Brooklyn, to widen their already large footprint even more.

More for NYC in 2025

The North Face storefront
The North Face

The iconic outdoor brand’s first Williamsburg store concept will feature a dedicated Renewed shop-in-shop, hardware, and nature-inspired elements. The store will offer customers a robust product assortment highlighting the best of snowsports, men’s, women’s, kids, and accessories, including footwear, a critical growth area for the business. The expansion of the Manhattan store will feature 20,000 square feet of The North Face and keep the store rooted in the city.

Recommended Videos

“The North Face has been a well-worn uniform for New Yorkers throughout the streets of this great city for years. We are thrilled to be expanding our presence with our newest retail location in Williamsburg, Brooklyn,” says Caroline Brown, Global Brand President. “Inspired by the core elements of mountaineering, where we were born in 1966, this location will offer pieces that work from the mountain to the street and is the first of our US stores to house a dedicated curation of our Renewed products. More to come in 2025 for The North Face and New York.”

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Eton brings back the classic white collar for the 2025 spring season
The perfect companion to the return of the 80s power suit just dropped
Eton shirts white collar hero

We have been talking about it for months now; the past is coming back around to dress you like your ancestors. Or, in some ways, redress you the way you used to dress. Whether you are the kind of guy who wants to adopt the vintage aesthetic from the mid-century, the guy who wants to relive his 80s glory days, or the guy who wants to dust off his Y2K looks to justify listening to his Nickleback CDs, trends are going your way. For the 80s lover, you will be happy to know that the power suit is back, and it is time for you to dust it off and dominate the workday. There is also the drop of the power suit's best friend with the Eton white collar collection that relaunches a menswear classic.
Perfect 80s companion to the return of the power suit

If you are a fan of 80s movies, you may be quite familiar with what we are talking about here. Michael Douglas' Gordon Gecko was the pinnacle of style when he threw on his double-breasted pinstripe suit with his pink or blue dress shirt and red tie. But what made him stand out was the contrasting collar that gave his outfit a little more depth than those around him. The eye was drawn to him the moment others walked into the room. If you like more modern movies, think of Leonardo DiCaprio's turn in The Wolf of Wall Street, where the same was true of him. With the return of this classic, along with the power suit, you, too, can command the room. Only, maybe don't break the law like these fellas.
Eton

Read more
5 key tricks for mastering men’s winter fashion this season
Three ways to keep stylish during the winter vortex
Man walking outside with coat in nature

As the entire country seems to be dealing with the blustery cold weather sweeping the nation, we find ourselves needing to bundle up to save ourselves from the ever-dropping temperatures. The biggest problem with budling up if you're a man is you tend to lose all sense of style when you focus on warmth. While function is more important than fashion in numerous situations, it isn't fun to sacrifice style for warmth. That is why we at The Manual like to dispel the rumor that you have to choose one or the other. Men's winter fashion doesn't have to be unstylish. As a matter of fact, entire industries and brands exist to keep you warm while maintaining your element of style.

We put together of list of five key concepts that will make it easier for you to navigate the cold, all while looking great. Stick with these, and you will make it to spring in no time while still being the center of your group's sartorial envy.
Focus on the fabric

Read more
Buck Mason allows you to feel like Rocky in their Welterweight Sweats
The Italian Stallion never quit, and now neither will you
Buck Mason Welterweight Sweats

Do you remember the first time you saw it? The moment you watched Rocky Balboa go for a run through the streets of Philidelphia. The everyman surrounded him as they cheered him on for his improbable fateful moment against the greatest boxer in the world. The moment he started sprinting harder and faster, climbing the stairs, he gave us the iconic moment. These moments are burned into our national consciousness. And now you can recreate the look and the grit with the Buck Mason Welterweight Sweats. They may not be the exact ones he wore (those are likely shreds of thread by now), and they won't keep you going, but as far as functional performance clothing goes, they are as close as you can get to the real thing.
Channeling the Italian Stallion

Reaching back to the middle of the 20th Century, Buck Mason utilizes the evolution of cotton jersey production, which was popular in the 1930s. Starting with a French terry knit with three ends and brushed on the inside, it is constructed using flatlock stitching, a classic ribbing at the collar, cuffs, and hems, and ribbed gussets—each engineered to accommodate stretch at high points of stress for the best and most durable workout set you will find. Rocky Balboa never quit; he wasn't the most skilled fighter, the hardest puncher, or the fastest on his feet, but he never quit. It was his tenacity that kept him going and these will keep you going and be as tough as you are. Or, they will work just as well on the couch while you let Rocky do the hard work.
Buck Mason Welterweight Sweats

Read more