Skip to main content

Shockoe Denim is Serious About Jean Perfection

Shockoe Denim“I think there’s a lot of romance in working with your hands,” Anthony Lupesco, Shockoe Denim founder and designer, said.  “I don’t think there’s anyway to avoid imbuing the craftsman’s personality. We see that as being the artful piece of making a pair of clothes, the person is touching it.” We here at The Manual truly appreciate a brand that values quality craftsmanship above all else. So when we came across Shockoe Denim at Capsule Show in NYC this summer, we knew we wanted to know more about the company’s history and process. Located in Richmond, VA, they take their name from their neighborhood, Shockoe Bottom, which is heart of the city’s art and design renaissance.

Recommended Videos

So what makes Shockoe Denim stand out from the hundreds of other brands out there? When making jeans, they believe it’s easy to achieve 90 percent. But the last 10 percent can only be obtained through time, sweat and dedication, and they are fanatical about getting to that full 100. Shockoe’s handmade denim has more volume than the average jean because they don’t go through folders during production that can flatten the garment and stress the seams. They finish their inseams with high-density serging at five times the normal stitch count so they don’t snag and sprout holes in unsightly places. And their waistbands are made with two pieces instead of one to stand up against the stress of everyday wear. And if all of Shockoe’s meticulous manufacturing isn’t enough, they offer free repairs for the life of the jean just in case. Shockoe has a fit for everyone from classic straight to slim and tapered for a modern fit.

But if you’re really looking for the perfect match, they also offer made-to-measure and bespoke jeans from their store in Richmond or through custom denim events hosted by stockists. To learn more and to shop, visit shockoedenim.com.

Amanda Gabriele
Amanda Gabriele is a food and travel writer at The Manual and the former senior editor at Supercall. She can’t live without…
Tiffany & Co. revives legendary Atlas watch collection
Tiffany & Co. has officially relaunched its iconic Atlas® watches
the Atlas watches feature graphic Roman numerals and streamlined silhouettes

To the surprise of absolutely no one, Tiffany & Co. has resuscitated its storied Atlas collection, reimagining the legendary Roman numeral motif for today's discerning watch collectors. Released originally in the 1990s and inspired by the iconic Atlas clock at Tiffany's Fifth Avenue flagship, these timepieces bring together timeless elegance and contemporary sophistication.

Precision craftsmanship, unmistakable style

Read more
Adidas Originals dominates Paris Fashion Week with bold style
Adidas Originals takes over Paris Fashion Week
person tying adidas shoes

With just under a year left until the FIFA World Cup lands in the United States, Mexico, and Canada, it’s no wonder that every brand has football fever. Brands like Nike and New Balance have launched their football iterations, which will gradually build excitement over the next year. However, football isn’t only coming to our wardrobes, it’s officially landed on the runway. Last month, Adidas Originals took their football inspiration to the next level via a series of collaborations with multiple fashion designers during Paris Fashion Week. While it seems like football-inspired looks, also known as “blokecore”, is here to stay, no one has established this trend more than Adidas. With new iterations of their various football-inspired footwear, Paris Fashion Week becomes the center of Adidas Originals’ football world, and their multiple collaborations are only a piece of what to expect over the next year from the brand.

Adidas brings football to the runway at Paris Fashion Week

Read more
The art of timeless design: Why Urban Jürgensen is one to watch
How Urban Jürgensen redefined haute horlogerie with its remarkable comeback
Urban Jurgensen has returned to the forefront of horology

The revival of historic watchmaker brand Urban Jürgensen has been a marvel to witness as it once teetered on the brink of obscurity. Today, UJ has re-emerged as a benchmark in the industry, working under the direction of a visionary new leader. Founded in 1773, the brand faced the possibility of extinction in the late 20th century before being revitalized by a group of watchmaking purists. Currently, Urban Jürgensen is getting rave reviews for blending centuries of craftsmanship with modern innovation — proving that true luxury is timeless.

Tradition meets state-of-the-art innovation

Read more