Skip to main content
  1. Home
  2. Fashion & Style

PEdALED Menswear: Geared for Life

Tim Yap
By

So you’ve committed to biking to work and signed up for a bike share. But what to wear while pedaling across town to that early breakfast client meeting? Consider PEdALED, possibly the sharpest looking line of jackets, tops and bottoms you’ll ever see with real cyclist functionality, so you won’t ever have to switch outfits at work. There’s even a feel-good, sustainable backstory.

Disillusioned with the pace of fast fashion, PEdALED founder Hideto Suzuki left his post as a top designer for one of Japan’s biggest fashion houses in search of a less ephemeral approach to design. Along the way, he met a Canadian who taught him how to build log cabins, and Suzuki decided he needed to design objects with sincerity. PEdALED was then born from Suzuki’s passion for cycling, superb craftsmanship and intelligent design, combining natural fabrics such as hemp, linen and organic cotton with soft tailoring and functional details including ventilation and reflective panels. Based in Tokyo, Suzuki now designs two collections a year, including $45 caps to $500 reflective denim jackets, and currently sells his designs to specialty stores like Huckleberry Bicycles in San Francisco, Hub & Bespoke in Seattle and Lizard Lounge in Portland. He also won gold last year at the prestigious Eurobike fair for his “Urban Jacket,” a special waterproof but breathable cotton-blend jacket designed with unique ergonomic sleeves, a “rip open” quick-release zipper with an adjustable hood and elastic hem and buttons made from Brooks England leather scrap. We recently caught up with Suzuki to ask him about his red-hot brand of cycling lifestyle apparel and what’s in store.

Related Videos

What were some of the most critical features that you addressed when you first launched the collection?

Comfortability! PEdALED was built on the idea of “Freedom of Movement.” Breathable fabrics and stylish functionality have been staples of PEdALED from the beginning.

What are some of the new products you’ll be introducing for fall?

This Fall/Winter we are happy announce the new “Born Again” capsule collection, which features pieces constructed from reused military materials or vintage cycling garments. I am partial to using recycled fabric. I dislike the smell of gunpowder and argument. I like the scent of nature and peace. I reused the military materials so they are born again.

What are some must-have items?

Any urban cyclist needs a cycling cap. It’s a must. But overall, safety first, so I think any of the reflective apparel is a necessity as well.

Do you cycle everywhere?

When the time and the traffic allows me to!

How many miles do you ride a day/week?

I never really counted. I just keep riding.

What do you think about Citibikes in NYC and other urban bike initiatives?

PEdALED is an acronym for “Pedal Earth Diving.” Cycling is a lifestyle one must embrace and encompass in his or her daily routine, rain or shine. Making cycling accessible is expanding the cycling lifestyle, which is always a good thing as long as safety remains any bike initiative’s main priority.

What are some of the most common requests you get from consumers?

Bikes. PEdALED has set the bar high when it comes to cycling-wear, so many customers would like to see an actual PEdALED bicycle.

Are you collaborating with anyone?

This Spring/Summer we launched a collaboration with the Italian shoe company Diemme Footwear. The new summer bike shoe comes equipped with reflective detailing and waterproof leather. Diemme Footwear is known for its quality, so naturally a collaboration with PEdALED and Diemme was a must.

Finally, any plans for stores?

No retail stores at the moment, but our stockists and the overall brand will continue to grow and expand in the coming years.

Editors' Recommendations

Topics
The best beanies for men: Function meets style in these incredible hats
Pick up one of these beanies to keep your head warm this season

The colder months make it easy to cancel plans, brew coffee or hot chocolate, and curl up on the couch to watch an entire season of your favorite show. However, we're not built to stay inside and hibernate for the duration of the winter, which means you need to bundle up and brave the cold. Of course, when going outside in the cold, covering your head is a must.

The beanie is a brimless hat that covers the entire head down over the ears and stops just above the eyebrows. They are usually on the casual side, but when trying to stay warm, it is more about function than fashion. However, that doesn't mean you have to shirk sharp-looking beanies altogether. Here are a handful of luxurious and attractive options to keep your noggin warm.

Read more
This Valentine’s shop Shinesty, spice things up, and get cozy undies for less
Shop Shinesty for this Dark Brown Faux fur coat.

This content was produced in partnership with Shinesty.
Does a sensual style suit you? What about some risque messaging? That's pretty much what Shinesty is offering just in time for Valentine's Day this year, which is set to be a memorable holiday, at least if you pick up what they're putting down. We won't leave you in suspense, here are some of the things they've been saying. Our undergarments look great on you, but better on the floor. The only thing better than putting on a pair of Shinesty undergarments is taking them off. They're better with the lights on, or this little nugget -- roses die, but underwear doesn't. They might be bold statements, but also, Shinesty is not wrong. Not going to lie, they also make me want to shop Shinesty a little more.

If you want to delight your partner, give them a little laugh, or just have some fun, definitely check Shinesty out. It's an excellent way to step out of your comfort zone and spice up your wardrobe. Between January 17 and February 14 -- Valentine's Day -- you can save up to $15 off orders over $35 at Shinesty when you use promo code VDAY15 at checkout. It's easy to do, a welcome discount, and there's plenty to choose from, including undergarments, swimwear, dresses, and suits. If you're feeling adventurous, you can even grab a couple's matching getup to look sexy together. Of course, we'll take a closer look at some of what they offer below, or you can always head on over and shop Shinesty yourself.

Read more
The perfect skiing mid layer? Why this jacket has become my winter gear go-to
Find out why the Ibex Aire Hoodie is my new go-to jacket for every day on the hill
ibex merino insulated ski gear review whatsapp image 2023 01 15 at 6 34 39 pm

I'm sure you're the same as me. Having spent so much time outdoors and in such varied conditions, I'm now at the point where my clothing layers are absolutely nailed. I know my gear. So much so that after four years and five attempts at replacing one of my ancient stretch fleeces, I've stopped trying. I love it; it works for me, so what if it resembles a block of Emmental? (In looks, not smell, honest.)

So it was with mild trepidation that I took Ibex up on their offer to try out their new Aire Hoodie. Not because I didn't trust their gear — I've used and loved their Nomad jogging bottoms and loved them — but the promise that this merino-insulated jacket could become my new snowboarding mid-layer seemed too good to be true. For context, I shirked the bulky ski jacket long ago and now rely on warm and adjustable layers for touring days and resort days. But could the Aire Hoodie really earn a place in my ski gear lineup?

Read more