New York Men’s Day debut: HOLD NYC goes alpine sexy in new collection

comfort glamour elevated for the lodge

By Mark D McKee Published February 12, 2025

HOLD NYC Suiting — HOLD NYC

Finding the perfect Apres ski look is a task that every mountain sports nut has figured out. The move from the mountain to the lodge takes you from extreme sport to casual relaxation and maybe a little luxury. While you will mostly find the skiers and snowboarders dropping off their gear and shedding the layers in place of their flannels, jackets, and technical function style, there is an opportunity for some elevation that HOLD NYC is looking to capitalize on in 2025. The HOLD NYC NYMD debut brings an element of crossover between functional luxury and the element of glamour for their first run at New York Men’s Day.

Bringing glamour to the mountain

HOLD NYC Tank — HOLD NYC

The mountain lodge may not be the first place you think of when you think of glamour. While the lodge is the place for the perfect Apres ski looks that scream comfort and relaxation, there is a bit of etiquette and thought that goes into it. Glamour is the same, and therefore, there is a connection between the two that is perfect for someone like Holden Akerley, designer of HOLD NYC, to find the pathway between the two. He does that at New York Men’s Day with the use of casual elements built into more elevated styles. From suiting using shorts to skirts with fleece tops, there is something for everyone in this collection that is classified as genderless. You shouldn’t expect anything less than bold excellence from a former designer for Ralph Lauren, and Holden delivered that at New York Fashion Week.

Topics

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

Banana Republic celebrates The White Lotus with new capsule collection

Patrick Schwarzenegger is the face of Banana Republic's new collaboration

Banana Republic The White Lotus Capsule paisley

If you are a TV guy, you may be excited about the upcoming third season of The White Lotus. The series is a deep dive, albeit comedic, into the worst of the worst that the human race has to offer. It is a little more digestible when these deplorable people are in a beautiful resort like The White Lotus, and if Banana Republic has anything to do with it, wearing beautifully stylish clothing. The Banana Republic x The White Lotus collaboration puts the cast in stellar resortwear in their new capsule collection with star Patrick Schwarzenegger.

“The Banana Republic White Lotus collaboration brings the show to life with the perfect mix of effortless and vacation style," said Patrick Schwarzenegger. “Banana Republic’s attention to quality and craftsmanship with this collection is impressive.”
The beauty of resort wear

Fashion & Style

Bugatchi elevates their new collection with Made in Italy

Creative Director Anthony Keegan elevates Bugatchi in Italy

BUGATCHI showroom

The world's biggest and most prominent fashion houses tend to center around four locations: New York, Paris, London, and Milan. It is no coincidence that the primary fashion weeks occur every year in these four cities. It also shouldn't surprise you that the some brands seek out some of the best mills in the world in these regions. The Bugatchi Fall and Winter 2025 collection chose to elevate their garments with Made in Italy, an upgrade that takes their already top-tier garments to the next level.

"Italy offers an unparalleled depth of skill, marrying tradition with innovation in a way that sparks inspiration," Bugatchi Creative Director Anthony Keegan says. "Each piece we craft is not merely an item of clothing; it is a story woven with the threads of quality and expertise. We would sit in the breathtaking expanse of southern Italy, sipping a perfect espresso, continually reminded of the endless possibilities that lie before us. The response to this collection has been nothing short of extraordinary, and I have no doubt this marks the inception of a profoundly passionate relationship with Italian craftsmanship."
It's all about the fabrics

Fashion & Style

Sperry teams with Americana pro BEAMS PLUS for new collaboration

Celebrating nearly a century of American style, two brands revive prep

Sperry x BEAMS PLUS jacket and shorts

Now that we are steamrolling into the spring, it is nearly time for us to bring our best boat shoes back out of the closet, pair them with shorts, and hop on a boat. Of course, if you have a favorite boat shoe, there is a good chance that they are from Sperry. After nearly a century of excellence, the Sperry x BEAMS PLUS collaboration brings us the pinnacle of Americana and prep.

“This collaboration with Sperry is a tribute to our long-standing partnership and a celebration of their 90th Anniversary! Sperry has been a cornerstone of Ivy Style, Prep Style, and BEAMS PLUS, and we're incredibly grateful for their support and dedicated fanbase,” says Hideki Mizobata, Director of BEAMS PLUS. “To commemorate this milestone, we've expanded the collection with apparel under the theme ‘Head to Shoes.’ We've put so much heart into the specially designed original fabrics and styles for this collaboration. We hope this collection resonates with Sperry enthusiasts and all those who appreciate Ivy and Prep fashion.”
Celebrating the history of prep