When it comes to sneakers, it can be easy to gravitate towards your typical Nike, adidas, or Puma preference. However, there are other brands creating ‘great’ shoes, too.
In the direct-to-consumer marketing world, Greats shoes has risen to the upper echelon of the sneaker game. Being the first men’s footwear line born in Brooklyn, N.Y., the e-commerce brand has managed to find a comfortable niche in the highly competitive footwear world.
Inspired by the likes of Warby Parker and Everlane, sneaker veterans and Great’s co-founders Ryan Babenzien and Jon Buscemi began the brand with the desire to deliver fresher products, at a faster rate, and at a better price. Almost four years after their idea took action, Greats has done just that: took high-quality materials, blended them in classic silhouettes with fancied contemporary relevance, and sells them at an affordable price.
Greats has built its business around a younger audience, or millennials if we want to get technical. This niche is driven on buying the newest, the rarest, or the less available pairs of shoes to stand out amongst their peers. Greats shoes fit in this crowd effortlessly, while also reaching more sophisticated audiences that want high-quality materials.
The brand releases product bi-weekly, which are seen first through gateways such as social media and press marketing. These platforms provide constant interaction with their target audience who crave a plethora of styles and color ways. Their Instagram account alone boasts over 90,000 followers, so it’s easy to see why they’re having such success.
The Hirsh, $159
The Royale High, $180
The Royale Perforated, $180
The Wooster, $160
Let’s be honest, these timeless silhouettes are simple, yet sleek and stunning. They’re the type of shoe you can wear on multiple occasions, whether it be a casual day around town or a dressed up night out. So, what’re you waiting for? Head over to Greats’ website and find yourself the perfect pair of affordable luxury sneakers.