Gap focuses on musical talent for ‘Give Your Gift’ holiday campaign

Come together with music and style

By Mark D McKee Published November 11, 2024

Man in Gap clothing — Gap

When was the last time you sat around with friends to listen to the newest EP dropped by your favorite artist? It used to be an excuse to get together in your friend’s basement (usually, whoever had the parent who provided the most snacks) and open the new CD. It was about the music, but it was also about the company. Experiencing music together has always been a way for us to unite and navigate life together. Whether you realize it or not, it also shaped our style as well. The way the artist dressed and the way that our friends dressed all shaped how we saw ourselves and presented that image to the world. Gap is kicking off our holiday season with that in mind as the Gap “Give Your Gift” campaign focuses on the meeting point of music and style in our youth.

“We want to be where our customers are, delivering engaging style-led content and quality products both in-store and online,” said Fabiola Torres, chief marketing officer of Gap. “Partnering with the right talent drives cultural connections and builds community with new audiences. This year’s campaign champions creators’ authentic voices and styles, celebrating their creativity and originality.”

Recommended Videos

Bringing us closer together with music

Woman in Gap clothing singing into mic — Gap

Hana Effron, Lamont Landers, Nyjah Music & Zyah Rhythm, Liamani, Aneesa Strings, Paige Fish, Amaria, and PawPaw Rod come together in a film shot and directed by Samual Bradley. The film depicts them performing an a cappella version of Janet Jackson’s Together Again. While the young talent from the industry and social media remind us to come together for the holidays, they also show off Gap’s 2024 fall line-up of proprietary knit CashSoft, a cashmere-like soft fabric much easier to care for and machine washable. The sentiment and the clothing are the perfect gift for Christmas 2024.

Gap “Give Your Gift”

Topics

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

HOMAGE provides ugly sweaters of your favorite team for your holiday party

Look "great" while not so much

Miami Dolphins Holiday Sweater

There is something to be said about supporting your favorite team at all times. Diehard fans will never miss an opportunity to toot the horns and slap the backs of our favorite athletes while cheering them on for a win. Loyalty means everything. But one thing many of us will miss an opportunity for is going to an ugly sweater party. Sure, some people love the idea of having fun in silly ways by donning the worst possible sweater you can find to be the center of attention. Lucky for us people who want to avoid that situation, the HOMAGE Ugly Sweater is out here for us. Now, we can wear this "ugly sweater" and support our team simultaneously. Maybe we will get an opportunity to talk more about the missed field goal than the missed style opportunity.
Support your team even in ugly sweater fashion

Whether you are a diehard Tom Brady loyalist or a Patrick Mahomes faithful, a Christian McCaffrey fanatic or a Barry Sanders lover, a Ladd McConkey youngin or Jerry Rice old head, you can find a sweater to match your level of fandom. With strong and attractive colors that will stand out from the crowd even in a sea of zany sweater looks. With subtle nods to the holidays in the form of trees, snowflakes, and the like, you will cover the dress code of the ugly Christmas sweater party and also wear something you get to be proud of at the same time. Now, if you argue with someone about the 2014 Superbowl, that is on you.
HOMAGE Holiday Crewneck "Ugly Sweater"

Fashion & Style

Sunday Swagger adds some personality to your holidays

Add color and patterns to your Christmas polo

Sunday Swagger Jingle Juice

We talk a lot about style here. It is what we do. We want you to look your best so you can feel your best. We want you to wake up every morning excited about getting dressed and tackling all the world has to throw at you. We also want you to have fun. Life isn't worth living if you can't have fun with who you are and what you wear. Sometimes, our conversations about style can start to feel a little stuffy. We can focus too much on timeless classics that never go out of style. We can focus on those colors that are trending every single season. Sometimes, we forget to remind you to have fun and display your personality. The Sunday Swagger Holiday Collection reminded us this year to loosen up and approach this holiday season with something a little more unique. Something that we can embrace that isn't based on fashion or style. Us.
Ditch the boring and embrace the daring

Sunday Swagger's Holiday Collection is more of what we have come to expect from Mark Carmona. Since he founded his brand in 2019, he has provided men with clothing that combines style, comfort, and durability while allowing them to showcase their personalities. The brand excels at developing unique patterns in bright colors that break the mold of the typical everyday golf polo. This year, they did it again for the holiday season to allow you to be the talk of the party. Who knows, if you wear the Jingle Juice polo, it may remind people to keep your cup filled. You're welcome.
Sunday Swagger Holiday Collection

Fashion & Style

Ben Sherman gets help from Denny McCarthy for new golf drop

New Golf Drop won't improve your putting game, but you'll look better

Denny McCarthy in Ben Sherman Golf

Ben Sherman became one of the premiere shirtmakers in the men's style industry when they launched his first button-down after watching jazz musicians rock the button-down shirts. When the Mod Movement moved through London and eventually the rest of the UK, men began dressing smartly in tailored suits, skinny ties and lapels, and pointed shoes. Men would spend more on the Chelsea boots of the Swinging Sixties and the collared shirt, making Ben Sherman a mainstay in their closet. Now, the brand spans the spectrum of men's style and has launched a golf line that offers style and comfort. The Ben Sherman Golf Collection, endorsed by Denny McCarthy, is a stellar continuation of the line but with only one setback.
Won't make you a better putter, but it'll make you look like one

Denny McCarthy is one of the best putters in the world. On the PGA Tour, he averaged twenty-three puts in a round, five fewer than the average golfer on the tour. He is the guy you go to watch if your putting game is as bad as ours. He is also one of the tour's better-styled golfers, as the spectrum spans from Tiger Woods and his basic colors to John Daly with his "just rolled out of bed and still smoking his morning cigarette" look. McCarthy is a guy who found the middle ground with attractive looks and colorful options without going overboard. His endorsement of the Ben Sherman Golf Collection gives you the guidance you need to look like Denny on the course. While Ben Sherman can't make you one of the greatest putters in the world, they can at least help you look like one.
Ben Sherman Golf