Bulova has launched the Bulova x Shelby Racing Chronograph, a limited-edition timepiece celebrating both the watchmaker’s 150th anniversary and the legendary 1967 Shelby GT500 muscle car that defined American automotive performance.
The collaboration draws on Bulova’s motorsport heritage from the 1960s and ’70s when the brand served as official timekeeper for NASCAR and IndyCar racing series. This connection provides authentic foundation for the partnership with Carroll Shelby’s automotive legacy.
Housed in a bold 43mm silver-tone stainless steel bullhead case, the chronograph features a black tachymeter bezel and HNBR rubber strap carrying Shelby’s signature blue and white racing stripes. The unmistakable Cobra emblem appears at the 3 o’clock register, reinforcing the automotive partnership.
The technical centerpiece is Bulova’s proprietary Precisionist movement operating at 262 kHz, significantly faster than standard quartz frequencies. This high-frequency operation enables the 8-hand chronograph to measure elapsed time to 1/1000th of a second while producing the smooth sweep hand motion typically associated with mechanical movements.
Under the sapphire crystal, the dial combines aggressive styling with technical functionality, reflecting both racing aesthetics and precision timekeeping requirements. The chronograph complication serves practical purposes beyond visual appeal, continuing Bulova’s tradition of precision technology that once guided satellites through space via Accutron movements.
Each watch features a numbered caseback engraved with Carroll Shelby’s signature and ships in a collector’s presentation box containing a 1:24 scale die-cast GT500 model. This packaging reinforces the automotive connection while providing collectible value beyond the timepiece itself.
Limited to 7,500 pieces worldwide, the chronograph launches this month through select retailers and Bulova.com, targeting collectors who appreciate both horological precision and American automotive heritage.
The collaboration represents Bulova’s approach to anniversary celebrations, connecting historical achievements in precision timing with cultural icons of American performance.
Available now through select retailers and bulova.com.
