Skip to main content

Frank & Oak’s Escondido Live at Noon

We talk a lot about fast fashion these days, H&M, Uniqlo and Gap, but the boys at Frank & Oak take the concept to another level. Based in Canada, Ethan Song and Hicham Ratnani work directly with manufacturers to create a curated collection of premium clothing and accessories each month.

“We love architecture, interior design, fashion and a certain lifestyle that was hard to find so we launched in February 2012 and do everything in house from shipping, photo shoots and design,” explained Ethan. “We launch a new collection every month focused on what we see as relevant at the moment, we don’t follow seasonal calendars,” he continued.

Recommended Videos

Launching today at noon EST is Escondido, a 13 piece collection of summer essentials for that vacation where you just hang out in your favorite little spot and chill. Guys can find printed tees, French Terry crewnecks, slim-fit button ups and relaxed chino shorts amongst other treasures.

The boys are social media savvy and have kept their audience active on their page by asking them to post pictures from their summer adventures with the opportunity of winning the complete collection or a series of gift cards.

We love a site that appears laid back but has serious smarts behind it. Set your watches and click on at noon. They are known for running out of product at a rapid rate.

Cator Sparks
Former Former Digital Trends Contributor, The Manual
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
The Seiko Prospex 60th edition is a collector’s holy grail
This limited edition Seiko Prospex honors 60 Years of dive watch dominance
The Seiko limited edition Prospex 60th edition up clse

Seiko is a brand long respected for its precision engineering and dive watch legacy, and this year  it commemorates a historic milestone with the Prospex Diver’s Watch 60th Anniversary Limited Edition. The release celebrates six decades of Seiko’s pioneering underwater technology, combining exceptional design with state-of-the-art functionality for both collectors and professional divers alike. Limited to only 1,100 pieces, this watch stands as a testament to Seiko’s ongoing commitment to innovation.

Iconic design and unmatched durability 

Read more
Nicks Boots teams with Rose Anvil on the ultimate jungle boot
Nicks Boots and Rose Anvil release a new jungle boot
model wearing nd4

Even though it's summer, that hasn’t stopped Nicks Boots from releasing new boots. Fresh off their collaboration with Carl Murawski, the heritage boot brand is joining forces with internet personality Rose Anvil on a new limited-edition piece. Considered their most durable jungle boot ever, this collaborative style takes the duo’s previous collaboration and upgrades it to be even more practical and chic. Built with Nicks Boots’ premium craftsmanship and materials, this boot contains high-end touches, thanks to Rose Anvil’s keen eye for leather goods. Named ND4, this boot is made for wherever your adventure takes you. With only a few pairs available in this style, this collaboration is a must-have before they run out. 

Nicks Boots and Rose Anvil take the jungle boot to a new level

Read more
HOKA’s Mafate Speed 4 Lite and Project Transport go full stealth
Hoka releases new Mafate and Project Transport sneakers
hoka mafate speed 4 sneaker

For any faithful Hoka fan, the Mafate Speed 4 Lite and Project Transport models have become some of the most interesting updates to the brand’s lineup in recent times. Both silhouettes have become staples for the brand by blending contemporary details with Hoka’s premier footwear technology. Now the brand is planning to bring both models back to the spotlight by including them in its rugged Stealth/Tech collection. With subtle design shifts and upgrades, these new additions offer the perfect blend of Hoka’s latest technology and a rugged design that’s built to last. As part of the Stealth/Tech collection, these sneakers feature a sleek and modern design that prioritizes durability and function over trendy details.

HOKA Stealth/Tech Mafate Speed 4 Lite and Project Transport

Read more