Skip to main content

It’s a Fact: Your Feet Will Look Fine in Shoes by FACTO

FACTO Bacchus Lamb Streeta
Image used with permission by copyright holder
Launched two years ago, FACTO is a line of luxury sneakers that blend Italian craftsmanship, Japanese beauty and utility, and healthy dose of New York cool. Founder Victor Hsu started designing shoes after graduating from NYU’s Business School and was inspired to create the brand while living in Tokyo where he learned that “products made with quality at the core inevitably possess a longer physical lifespan.” He teamed with an Italian factory that works with luxury labels and voila! FACTO was born. Hsu shared the story behind his covetable collection (that’s sold in top stores and directly online) with us last week as he presented it onsite during New York Fashion Week Men’s.

What is FACTO best known for?

We are best known for high quality craftsmanship, iconoclastic design, and timeless silhouettes. We also get a lot of attention for our slip-ons.

FACTO Apollo Bianco Gaucho
Image used with permission by copyright holder

How large is the assortment?

We have about 10 styles and 50 SKUs.

What are some of the top/favorite styles?

We have a new runner called the Trajan that is coming out Q4. Kith bought the Neptune and Saturn. Usher is a big fan of our patchwork camo slip-ons.

FACTO Bacchus Black Street
Image used with permission by copyright holder

What sets FACTO apart from other shoe brands?

What sets us apart is the sphere of influences resulting from the brands origins in Tokyo, the current residence in New York and the craftsmanship of Italy.

Where are the shoes made?

Tuscany, Italy.

Who is the typical customer?

A 28-year-old male looking for something that can effortlessly push the envelope just enough without coming off contrived.

FACTO Bridge Plutus Gunmetal Croco
Image used with permission by copyright holder

Where are the shoes sold?

Kith, Saks, Bergdorf Goodman, Lane Crawford, Fred Segal and Level Shoe District. Also on our website.

What’s next for the brand?

We are transitioning to a more direct to consumer driven business model by Q4. It would mean a more popular average price point under $300 without any sacrifice in quality.

How often do you release new styles?

Currently once a season, twice a year, though going forward will be monthly or bimonthly.

FACTO Mars White
Image used with permission by copyright holder

The color palette is pretty restrained. Why?

It’s important for the collection to be versatile, such that one could wear FACTO at a variety of occasions styled in different ways. To achieve this we opt for a more collected color palette.

What are the top reasons readers of The Manual should check out the brand?

We are a relatively new brand driven to achieve timelessness.

Editors' Recommendations

Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
Rare Gucci sale discounts bags, shoes, clothes, and more
Gucci Loafers

Step out in style this summer with designer clothing that is sure to make a statement. How exactly do you accomplish this? By adding a few Gucci accessories to your wardrobe. Right now, you can grab a ton of men's accessories, footwear and cologne on sale at Gilt. You'll find everything from ties, watches and sunglasses to sneakers, loafers and wallets. There are even a few pieces of apparel that are available at discounted prices.

Shop over 250 Gucci styles that will immediately elevate your closet without even trying. Click the button below to start adding these luxurious accessories to your cart before time runs out.

Read more
Revealed: The most expensive watches at the Met Gala
The top 10 most expensive watches at the Met Gala
Ben Simmons wearing dress by Thom Browne departs for the 2024 Met Gala on a theme 'The Garden of Time' from The Pierre Hotel in New York on May 6, 2024.

The Met Gala serves up some of the most jaw-dropping looks on a silver platter (or in this case a red carpet) and this year's theme, the "Garden of Time" did not disappoint. Taking inspiration from J.G. Ballard's evocative 1962 short story, the imaginative theme was the perfect backdrop for celebrities to show off some of their most expensive watches.

The core of the theme was the passage of time, and the world's most famous faces seized the opportunity to break out some of their most extraordinary timepieces, ranging from classic to avant-garde designs. For those who see fashion as more than just pieces of fabric and jewelry as more than just an accessory, the watches at the 2024 Met Gala surely commanded attention.
Met Gala: The most expensive watches

Read more
Tissot has some gorgeous green additions to its PRX watch collection
Tissot goes green with 2 additions to the PRX lineup
Tissot Powermatic 80 mint green

With summer just around the corner, at least we hope, the days of sweaty skin and cold indulgences are so close we can taste it, and mint ice cream is an absolute favorite around here. So, what better way to satisfy our urges before the temperature has gone up than with a mint green watch; close enough, right? Tissot just added to the PRX collection with an Automatic 35mm and 40mm in mint green (transitioning from a quartz to an automatic model), and a PRX Chronograph in a gradient dark green. If you've been awaiting the ideal Tissot PRX watch, you will be duly rewarded with these latest additions.
Tissot: PRX Powermatic 80 35mm and 40mm in mint green

The Tissot PRX Automatic collection has had the watch industry in a chokehold for a while now, having coincided its launch impeccably with the surge in demand for luxury sports watches (an idea that still makes us do a double take). Tissot has slowly expanded its lineup, taking its time and taking inspiration from vintage models that they infused with an automatic movement.

Read more