Effortless Warmth: Superdry Jackets

Superdry Town Coat
Don’t be deceived by the Japanese characters that are part of Superdry’s logo; the streetwear brand isn’t from the land of the Rising Sun. It actually started out a decade ago in Cheltenham, England. James Holder, who co-founded the label with Julian Dunkerton, came up with the idea for Superdry after a trip to Japan in 2003. Holder was so impressed with the country’s street fashion that he, Holder and one other person started the company with just a handful of t-shirt designs. And then came the celebrity following. Soccer star David Beckham sported one of the brand’s Osaka 6 shirts on the cover of his 2005 calendar, then a Big Brother contestant wore one of the shirts during the duration of his stay at the house. Soon Leonardo Dicaprio and Kate Winslet followed.

Call it luck for the company that refuses to advertise its products. Soon, the line expanded from t-shirts to hoodies and more. By 2010 it was valued at £400 million ($621 million) on the stock exchange. Now it sells to over 100 countries worldwide with 79 retail outlets in the United Kingdom, along with locations in the United States, Australia, Europe, South America and Asia.

Superdry’s success can be accredited the fact that while it isn’t the most fashion forward company, its clothes are cool. Regular guys can outfit themselves in Superdry and feel stylish. Take the Town Coat, for instance. It’s a pretty simple, classic overcoat design, but the oxblood collar and orange trim give it a slight edge. And then there’s the Moody Norse Bomber. Its light weight and versatile design can make it the go-to casual jacket that will make any average Joe look good. And finally, the Hooded Polar Wind Cheater. Who wouldn’t want to cheat the wind in that thing?

So if you know any regular guys who could add a dose of style to their wardrobe, take them to Superdry. They won’t get scared off. We promise.

Fashion & Style

What’s in Our Weekender: Everything to Pack for a Weekend Away this Fall

Pro tip: Think about pieces that offer flexibility from dawn to dusk.

What to Do in Mexico City: 33 Best Restaurants, Bars, Shops, and Destinations

CDMX is a vibrant metropolis filled with some of the best museums, eateries, and hotels in the world.

Reflections on Running 40 Kilometers Through the Swiss and French Alps

"When you are running on a mountain ... there is the link of mountain values. There is solidarity. You see someone on the path, you make sure they are OK."

McLaren Debuts Not-Quite Senna-Challenging Track Pack for the 720S

The key to the weight-reduction of this track pack? Carbon fiber, baby.

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Weather the Season in Style with the Best Men’s Boots for Fall

These boots were made for walking ... in the crisp autumn air.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.
Fashion & Style

Shop the Latest and Greatest from Filson’s Fall Collection

Pack it in, layer up, and dive into our favorite fall and winter style picks from an iconic Pacific Northwest-based brand.