Skip to main content

Effortless Warmth: Superdry Jackets

Superdry Town Coat
Don’t be deceived by the Japanese characters that are part of Superdry’s logo; the streetwear brand isn’t from the land of the Rising Sun. It actually started out a decade ago in Cheltenham, England. James Holder, who co-founded the label with Julian Dunkerton, came up with the idea for Superdry after a trip to Japan in 2003. Holder was so impressed with the country’s street fashion that he, Holder and one other person started the company with just a handful of t-shirt designs. And then came the celebrity following. Soccer star David Beckham sported one of the brand’s Osaka 6 shirts on the cover of his 2005 calendar, then a Big Brother contestant wore one of the shirts during the duration of his stay at the house. Soon Leonardo Dicaprio and Kate Winslet followed.

Call it luck for the company that refuses to advertise its products. Soon, the line expanded from t-shirts to hoodies and more. By 2010 it was valued at £400 million ($621 million) on the stock exchange. Now it sells to over 100 countries worldwide with 79 retail outlets in the United Kingdom, along with locations in the United States, Australia, Europe, South America and Asia.

Related Videos

Superdry’s success can be accredited the fact that while it isn’t the most fashion forward company, its clothes are cool. Regular guys can outfit themselves in Superdry and feel stylish. Take the Town Coat, for instance. It’s a pretty simple, classic overcoat design, but the oxblood collar and orange trim give it a slight edge. And then there’s the Moody Norse Bomber. Its light weight and versatile design can make it the go-to casual jacket that will make any average Joe look good. And finally, the Hooded Polar Wind Cheater. Who wouldn’t want to cheat the wind in that thing?

So if you know any regular guys who could add a dose of style to their wardrobe, take them to Superdry. They won’t get scared off. We promise.

Editors' Recommendations

Fashion World Loses Crown Jewel With André Leon Talley’s Death
André Leon Talley at the 2018 New York City premiere of his documentary, 'The Gospel According to André.'

André Leon Talley was a big man with an even bigger bearing. Six-foot-six, Talley often arrived adorned in splendid capes and caftans, sail-sized coats, and dinner plate-diameter sunglasses. A style icon who couldn’t be missed, the style world already feels the absence of his larger-than-life presence.

On January 18, the legendary fashion editor died suddenly and unexpectedly of a reported heart attack. He was 73.

Read more
Our Top Picks for the Best Men’s Denim Jackets
best mens denim jackets men s jacket

A great denim jacket is an essential addition to every man's wardrobe. Not only do they provide a classically cool look, but they're practical, too, thanks to their durability and versatility. Most denim jackets work as a perfect middle-temperature layer during the spring or fall, some are light enough for a hot summer day, and others still are extra heavy to provide warmth in the winter. Whatever the case, a subpar Canadian tuxedo top won't cut it, as they tend to fit poorly and fall apart fast.

These recommendations have been selected based upon a combination of firsthand trials by the writer as well as reviews from top industry experts and actual customer ratings. In other words, these are suggestions you can trust.
Best Overall: Woodies Trucker Jacket

Read more
The 17 Best Men’s Hat Styles in 2022
mens hat styles portrait of a man with face covered by the

Hats occupy an odd place in our culture. They can be expensive custom creations, practically disposable costume toppers, or rugged utilitarian models. When worn, as they are, right on our heads, they make a statement about our personalities, our careers, or our intentions faster than any other single object of clothing and apparel. Once a required part of every gentleman’s wardrobe, since JFK was president they were kicked aside in favor of a perfect haircut. Maybe that’s for the best: Now that we aren’t required to wear them — except where obliged by a uniform or custom — we can really celebrate the medium, building hat collections suited for the seasons, our fitness activities, or as vacation mementos.

Here we’ve put together a guide to some of today’s more common silhouettes, although from sun hats to sombreros, captain’s hats to flight caps, berets to balaclavas, there are so many variations and evolutions of styles we couldn’t fit them all. Picking one out can be a tough decision. Pay attention to proportion: A hat should complement your face, not hide it. Round shapes like bowlers and beanies will emphasize a rounder face, while the longer, taller lines of a fedora may complement those features better. Wider brims will exaggerate wide faces, and can make narrow faces look even thinner. Watch out for extreme styles that you may buy for fun, but only wear once or twice. Spend some time in a hat shop with an expert salesperson and a mirror. But most of all, relax and have some fun with your new friend.

Read more