Call it luck for the company that refuses to advertise its products. Soon, the line expanded from t-shirts to hoodies and more. By 2010 it was valued at £400 million ($621 million) on the stock exchange. Now it sells to over 100 countries worldwide with 79 retail outlets in the United Kingdom, along with locations in the United States, Australia, Europe, South America and Asia.
Superdry’s success can be accredited the fact that while it isn’t the most fashion forward company, its clothes are cool. Regular guys can outfit themselves in Superdry and feel stylish. Take the Town Coat, for instance. It’s a pretty simple, classic overcoat design, but the oxblood collar and orange trim give it a slight edge. And then there’s the Moody Norse Bomber. Its light weight and versatile design can make it the go-to casual jacket that will make any average Joe look good. And finally, the Hooded Polar Wind Cheater. Who wouldn’t want to cheat the wind in that thing?
So if you know any regular guys who could add a dose of style to their wardrobe, take them to Superdry. They won’t get scared off. We promise.
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